Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Martina

The Oreo cream separator

on February 28, 2013 by Martina Comments

Wieden + Kennedy masters the art of creating hilarious fictional characters. After Mustafa for Old Spice and the guy with the brown speedo for Southern Comfort, now it’s time for the Portlandia cookie engineer to join their reel. Discover the story of David Neevel, the man who created the machines that separates the cream from the cookie in OREO’s cookies. Read more…

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Audi’s Ultimate Paintball Challenge

on February 27, 2013 by Martina Comments

Safety might not be guaranteed, but this Audi’s idea looks like a lot of fun for sure. A paintball challenge were “players” chase each others driving the latest Audi RS 4 Avant with high performance paintball guns on the bonnets of each car. A great way to showcase the car’s driving performance as well as to engage Audi fans and make them say “I wish I was driving that!”. Read more…

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So God Made a Farmer

on February 8, 2013 by Martina Comments

The silent winner of the Super Bowl commercials crazy challenge is a Farmer. Nothing flashy, no multi-million special effect, just the purity and the intensity of beautiful color saturated photos. Over eight million views and counting for a montage of farmers portraits and still images picturing the hard life on the fields. It’s a full emotional immersion in the life of the farmers, powerfully narrated by the voice of Paul Harvey’s and the speech that he gave in 1978 at the National Future Farmers of America Convention. Read more…

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LEGO Happy Holiplay

on February 6, 2013 by Martina Comments

When creating a campaign that relies solely on User Generated Content it’s always a delicate balance of how much the brand should be present. The second challenge is to create a framework in which people have the freedom to create and feel inspired to do so. If you have the guts to keep the branding to a minimum then it’s actually quite simple, but we’ve seen many, many brands fail at this. Well not in this case. Read more…

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Driving the SuperBowl

on January 31, 2013 by Martina Comments

We are a few days away from the Super Bowl and, as usual, the energy and the curiosity are building around the commercials that will be broadcasted during the final. Let us do our due diligence then, covering some videos that are trying to score the winning touchdown, for example, in the automotive industry. So here you’ll see the ads by Mercedes, Toyota, Audi, Volskwagen and Kia listed in order of (personal) preference. I would love to know how would you list the! Read more…

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Durex SOS Condoms

on January 31, 2013 by Martina Comments

It’s almost a Murphy’s law I would say: you never have a condom when you really need one… Well, this is the insight that inspired Durex and Buzzman Middle East to come up with a pretty useful condoms delivery service that promises to deliver the product, every day from 4 pm to 4 am, within an hour from the moment the “order” is placed. Read more…

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The State of Digital Business

on January 29, 2013 by Martina Comments

A pleasure and an honor to feature today a guest contribution by an esteemed friend: Ana Andjelic (follow her @andjelicaaa).

As we start 2013 armed with new marketing budgets and campaign plans, it may be a good idea to stop and assess brands’ digital efforts in the past year from the business growth perspective. What do Evian Smart Drop, Tesla cars and Hellman’s mayonnaise have in common? They all moved away from digital media as a communication channel and towards them providing a new business opportunity for their brands. Read more…

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Occupy IKEA

on January 25, 2013 by Martina Comments

Occupy to get attention, occupy to claim your rights. Sometimes, not always, this is a strategy that pays back… At least it did in this case in Portugal, where TBWA staged an occupation of the IKEA’s store in Lisbon to spread the news of its newly launched online store also serving the island of Madeira. Read more…

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The French (underwear) Revolution

on January 22, 2013 by Martina Comments

A touch of irreverence, a pinch of sexy sense of humor, and a drop of unexpected. Here comes the perfect recipe to get a new start-up brand stand out of the crowd and generate some buzz out its products. It’s the story of Le Slip Français, a new underwear brand that designs and manufactures its products in France. Read more…

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IKEA, there are two sides to every story

on January 22, 2013 by Martina Comments

The new year gives IKEA the opportunity to celebrate new beginnings in life. The brief is quite clear but, of course, there are plenty of different ways to respond to it. And it’s funny to see how the UK and Germany executed the same campaign with two completely opposite approaches: a new life as a couple vs a new life as single. Read more…

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