Author Archives: Martina

The Waiting Time Experiment

In Germany, but also everywhere in the world, a lot of patients have to face a very long waiting time before receiving the organ donation that will save their life. In order to catch public opinion attention around the lack of organ donors, the association Fürs Leben (For Life) has created a strong, impactful and I would say controversial ambient marketing action. They have put Michael Stapf, a young man in dialysis who has been waiting for seven years to receive a kidney, on a platform in Frankfurt’s train station, with all the medical equipment that is unfortunately part of his life. Read more…

Student’s corner: Ray Ban Bright Light

Ray Ban Bright Light is a funny (concept) mobile app that will help you finding the sunny spots in your city, the places where you can enjoy the sun without the visual noise of the buildings. No more shade on your way! This app helps people to get the most out of the sun and their sunglasses. Read more…

The shadow QR code

Here comes a new integrated campaign made in South Korea that uses mobile to drive retail and e-tailing sales. Don’t give me the stink eye just because you saw QR code in the title of the post. Read on. The idea is pretty smart, and not too geeky, considering the popularity of QR codes in the country. Read more…

Video of the day: It’s a hard life

You don’t necessarily have to be didactic (or worse, boring) if you’re asked to promote a product that is not fancy at all. Beautifully shot and enriched by a perfect soundtrack, this commercial is definitely worth watching. Nothing more to add, don’t wanna spoil the experience… Just watch it!

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The rise of the visual social network #infographic

Browsing around Pinterest today I’ve found via InsideFMM this infographic by John Lanigan which analyzes how images have become the center of our digital social lives. Everybody seems to have the need or the passion (or both) for sharing visual evidence of their lives. Of course technology makes this kind of sharing easy and accessible, but I would love to understand more from an anthropological and sociological perspective about the reasons of such incredible trend. Read more…

Video of the day: Finding Portland

Portland is my home now, and I love living here. So no wonder why I like this video so much. But regardless of my personal relationship with the city, trust me when I say this is a #mustwatch. Presented last weekend at TEDx Portland, this time-lapse video filmed in Portland, OR and the Columbia Gorge offers a new perspective to the City of Roses. Read more…

Heineken Keep it Legendary

Believe me, the Champions League doesn’t taste the same when you are on the other side of the pond and, even worse, on the West Coast. This smart idea by Heineken will not kill the time difference, but at least it will make it a bit easier to video record the matches and enjoy them in the evening. Read more…

The ripple effect without DIRECTV

I know I’m a few months late with this brilliant TV campaign by Grey New York for DIRECTV, but since the latest commercial of the series has been released two days ago, I have a good excuse to share them all.

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The Student’s Corner: Donation Detector

Let’s be honest, when you’re walking around the city and someone asks you for a donation, most of the times you don’t not even try to check if you have change in your pockets. But when you’re go through security at the airport, you cannot escape. You need to pull out the coins and put them on the tray. And that’s exactly where the American Red Cross should ask you for support. Read more…

Video of the day: SubWars

Next time you don’t feel like leaving your seat to an old man on the subway, you’re gonna think twice… Absolutely amazing five minutes animation video by SeanSoong. Story, characters, animation, everything is so great (and so splatter). Read more…