Author Archives: Martina

Vodafone “Red Sim” campaign

Vodafone Australia has launched a new marketing and advertising campaign to focus attention away from mobile phone handsets to the actual Vodafone sim card. B&T reports today about the new “Red Sim” campaign, designed to help the consumer better understand the Vodafone brand offering.

How much should you spend on Internet advertising?

IAB has the answer to help you in your media planning. MediaPost explains today the new features of comScore Media Metrix’s tools which will provide estimates of overall campaign reach, frequency and GRP delivery based on user-defined campaign duration, impression goals and CPMs. Cool

I’m tired of advertising!

“I’m tired of advertising! I’m looking for new solutions that make people laugh and amuse. Italian creativity is too narrow, it still hasn’t overcome the dichotomy limits between heaven and hell.”

This is the opinion of Renzo Rosso, Ceo and founder of Diesel Jeans, talking about his Company’s future communication.

Foster’s mobile marketing campaign

Foster’s, the second biggest-selling lager in the UK, is undertaking its second mobile marketing campaign. As Brand Republic explains, it’s a text-and-win sales promotion based on the Formula 1 Grand Prix. It’s a scratch and win game designed to be fun and interactive and, of course, to drive a lot of information about users into Foster’s client database. Smart, as usual

02 free SIM campaign of the month

Revolution Magazine features this month as “campaign of the month” 02 Free Sim. 02 opted for a free SIM card promotion when it sought an effective but simple way to boost sales and its customer base, writes Emily Booth, explaining the background and details of this marketing initiative developed by Agency Republic.

Glamour presents the virtual dressing room

The virtual dressing room started by Glamour.com about one year ago is proving successful, driving both users and advertisers. DMNews.com reports that Levi Strauss & Co.’s Dockers, Nike and L’Oreal’s Matrix have signed on for the program. So… this is a new way to engage customers online. Should we call it marketainment?

Get ready for video-email ads

Entertainment industry is looking for an effective marketing tool? Here comes the video-email! Revolution Magazine reports about a new technology developed by Lawton eMarketing that solves some the biggest hurdles in video e-mail marketing. Is this the solution of the future or just another option for spammers?

3G technology: a revolution in direct marketing?

3G Technology is set to revolutionise personal marketing by adding a fast, data-rich, multimedia dimension. B&T presents an interesting feature explaining which are the players in the Australian market and how 3G will change direct marketing. David Burden, CEO of Legion Interactive says:

Mobile marketers, get ready!

CyberAtlas reports impressive data concerning mobile phones diffusion around the world. The worldwide mobile handset industry grew by 12 percent in 2Q03 over the same period last year, with Nokia continuing to lead the way. Furthermore Jupiter Research predicts the total Western Europe mobile market to reach 310 million subscribers in 2005, with Germany accounting for 63 million. Gulp! Mobile marketers, get ready!

Dynamic Logic grows in Europe

After winning a contract with Media Contacts, Dynamic Logic Europe will expand its business by taking care of clients such as Orange, Expedia, Airbus and Intel. Its technology and methodology, again, will be used to measure the brand effectiveness of online campaigns. I think I’ll send them my cv…