Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Martina

Video: The Future of Online Advertising?

on September 4, 2003 by Martina Comments

Tessa Wegert tries to answer this question today on ClickZ. Tessa says there’s people out there working to develope technology that could fuel the creation of some pretty appealing new ad units. Good to know

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Tv tests loyalty with sms

on September 4, 2003 by Martina Comments

160Characters Association reports that New Zealand TV network uses SMS to verify who is actually watching TV programmes. It’s a loyalty program, you earn points for watching tv. You watch tv, during selected programmes get displayed, and you have to sms with your mobile phone and receive instant feedback via texting to update your points balance and reward information. To learn more about this marketing idea, sponsored by Ford and Burger King, you can also to the TV station web site: Tv Power Points.

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Online ad spending is growing

on September 4, 2003 by Martina Comments

The latest figures release by TNS Media Intelligence/CMR, say U.S. online ad expenditures have increased 15.3 percent from the year-ago period. The news is reported on AdWeek adding that Internet ad revenue was $3.2 billion for the first half of the year. Steven Fredericks, president and CEO of TNS Media Intelligence/CMR states:

“These first-half results are further evidence that the ad recovery is well under way and that 2003 will be a very healthy year for the advertising marketing place”.

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Contextual advertising: the French perspective

on September 4, 2003 by Martina Comments

A special dossier has been published on Le Journal du Net to analyse contextual advertising, collecting opinions from Overture France, but also from the marketing directors of the main French news portals. In general, contextual advertising is welcome, but with filters, in order not to be contrary to site deontology.

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Book Virgin Atlantic with your phone

on September 4, 2003 by Martina Comments

Customers can now book flights on Virgin Atlantic via their mobile. New Media Age reports, saying that user can browse the latest offers and then pick the one they prefer and collect the e-ticket at the airport. Interesting news, but it always sounds very strange to me when you don’t have a “paper” ticket in your hands before leaving to the airport… Am I too old for the wireless future?

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BMW offers advanced Internet services

on September 3, 2003 by Martina Comments

BMW is launching in Germany a new service dedicated to 7er owners: drive, surf the Web and find hotels and ATM machines thanks to a co-operation of Michelin. Of course it is suggested not to perform all these actions at the same time A part from jokes, I think it’s this is a good idea to build brand loyalty.

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Mobile, a revolution in the marketing mix

on September 3, 2003 by Martina Comments

If you can read Spanish, you will surely appreciate this column by David Roman Coy (a Marketing Professor) on Marteting Directo: El movil en el mix de la promocion de las empresas. Cell phones have introduced a revolution in personal and commercial communication, but we still have to see the best of it. According to Coy, marketers will take advantage of mobile communication especially for what concerns coupons and instant promotions.

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Online campaigns of the week

on September 2, 2003 by Martina Comments

After the summer break Le Journal du Net is back with the best online advertising campaigns in France. This week it features Reebok, Nissan, Samsung, Aol, and the British Conservative Party. Nissan is the one I prefer, I like the movement they’ve created, which I think is rather unusual and very attractive for a banner. Congratulations to Mediaedge:cia the agency they developed the campaign.

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Ferrero online marketing to kids

on September 2, 2003 by Martina Comments

Ferrero believes in online and multimedia entertainment as a marketing tool to target kids. They are performing an integrated marketing strategy sincea a couple of years with a series of advergames available to anyone buying the famous Kinder Surprise Eggs. In Italy, they will soon launch a video game “I magicanti e i tre elementi´┐Ż, supported by a Web site (www.magicanti.it) that is clearly inspired to Harry Potter, even if this is not stated anywhere.

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Advancis opens agency for the Italian market

on September 2, 2003 by Martina Comments

Opt-in News reports today that Advancis has announced the lauch of advancis.agency to serve the Italian market. I link it since like the opinion of Bertrand Balzano, Director of Marketing Services:

The idea is not to reinvent web marketing, but to concentrate on the media and online advertising vehicles that represent a better match for well-known brands and industry leaders.

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