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Author Archives: Martina
Join the virtual queue for the new Golf V
Team BBDO Interactive Germany has developed the new Golf V microsite which offers several possibilities to the user of shortening the time up to the car market debut. On the microsite there’s also a curious game with a guy waiting in line and the user able to join the virtual queue. Telling the truth, I’ve looked at it, but my German is not good enough to understand what is going on
Banners of the week
ON the French online publication Journal du Net a selection of fine banners, the most creative and efficient appeared online in the last week of July. I especially like the Absolut Vodka rich media banners.
AdSense new version
Google expands AdSense program and adds ways to customise the ad-sharing service. Paul Festa and Stefanie Olsen report about the new features and customisation possibilities on ZdNet UK.
Alternative marketing for the SHARK WEEK
Buzz marketing agency Interference, Inc. is helping Discover Channel promoting the upcoming 16th edition of the SHARK WEEK. The campaign runs multi-channel and is presented on national print, television, online and billboards. You can find Discovery Channel press release and some “scary” images on PR News Wire.
Drink, play and win
Britvic has launched a new media-enabled on-pack promotion. Customers can win by sendind in unique codes from packaging via text message and afterwards going to a microsite (tango.tv/gameon) developed by Grand Union. Grand Union has already worked in the past for Britvic, creating the advertainment web site Freekee Soda Factory. You can read more about Britvic promotion on New Media Age.
Vauxhall Motors streams tv spots
Vauxhall Motors, a European division of General Motors will stream TV spots within online ads and Web site content, to promote the launches of the new Meriva and Signum models. As written on ChannelSeven.com technology from EyeWonder will be used.
MSN Online Advertising Awards
MSN network celebrated yesterday the best creative advertising content to appear on its network of Web sites over the past year. As explained on Yahoo! News, AtmosphereBBDO won the first prize in “branding” category for “Pen” developed for General Electrics; Lowe New York received the first prize in “Direct Response” for a Dell ad that promoted a free-shipping offer; and Euro RSCG Circle gained the gold medal in “Rich Media” for an interactive ad developed for New Balance Athletic Shoe.
Advergames, Jeep and Lara Croft
Chrysler Group has launched an integrated marketing campaign that includes an online game, to promote a special limited edition Jeep Wrangler Rubicon Tomb Raider. On Jeep.com and Yahoo! Games users can play and experience driving the same car as Lara Croft does in the movie ?Lara Croft Tomb Raider: The Cradle of Life.? “Everything the Rubicon can do in the game, it can do in reality,” says Jeff Bell, vice president, Jeep, Chrysler Group quoted on iMediaConnection.
Newsletters: The Art of Discipline
I’ve read with great interest today’s article on ClickZ, The Art of Discipline, by Kathleen Goodwin. A newsletter could be a strong tool to promote a brand and establish a direct contact with clients and prospects. Publishing a newsletter is easy, but publishing a precise and effective newsletter takes time and a lot of effort. Kathleen points out seven rules to be followed to keep a newsletter on time, fresh and… successful. Nothing really new, but a lot of useful tips to always keep in mind.
Eyeblaster goes big
Eyeblaster today announced the launch of Eyeblaster 5.3, the latest upgrade to its industry-leading rich media platform. Eyeblaster 5.3 includes a number of significant enhancements that make it easier for online advertisers to create, manage, and track rich media campaigns directly, and produce more effective online campaigns. One such enhancement is the ability to serve larger file-sizes of up to one megabyte (1 MB). There will also be the possibility of a closer integration with Flash MX. Read on the press release on Yahoo! News, it features also some numbers on rich media.
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