Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Martina

Heinz launch “Bite Me” online game

on August 14, 2003 by Martina Comments

A new campaign by Heinz has been launched in the UK. Through the microsite Heinzbiteme.com teenagers can play an advergame or download ringtones. The news is reported on Revolution Web Site.

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Don’t Ask Jeeves, ask someone else…

on August 13, 2003 by Martina Comments

Net imperative reports that Internet search firm Ask Jeeves has decided to drop “Jeeves” the butler from its latest US advertising campaign, prompting speculation that the company’s image is to be revamped without him. The cartoon butler will not completely disappear, but it will be somehow kept hidden in order to increase people curiosity to find out what happend to it. A strange idea, I’m not sure how much people will care of a cartoon… The new Ask.com web site has also a fresher “look & feel”, and it’s designed to compete against Google… Good luck

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Ad targeting: troubles and solution…

on August 13, 2003 by Martina Comments

… by Steve Outing on Editor & Publisher. It seems like everyone is talking about contextual advertising. It’s definitely an hot trend, and it’s good to read interesting articles like the one I’m linking.

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Movie marketers and the Internet

on August 13, 2003 by Martina Comments

Movie marketers are taking a great advantage of the Internet. As reported today on MediaPost there’s a growing amount of traffic to movie web sites. Watching trailers is the main goal, but fans are “available” to be targeted with merchandising as well…

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Quigo Launches Contextual Advertising Platform

on August 13, 2003 by Martina Comments

AdSonar is a technology presented by Quigo that will allow online publishers to deliver contextually targeted advertising that achieves greater relevancy, reach and revenue for publishers, licensees and advertisers alike. Online contextual advertising is part of the fast growing search engine marketing industry, which experienced growth of 275% in 2001 and 325% in 2002 to $927.4 million in the US, according to the Interactive Advertising Bureau. Read on the press release on Yahoo! Biz.

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Give contextual advertising a chance

on August 11, 2003 by Martina Comments

This is the key statement by Tom Hespos today on MediaPost. Contextual advertising offers new opportunities to media buyers. There are still a lot of questions to answers concerning their relialibity, however, before expressing a final judgement, let’s give them a chance.

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GartnerG2: Interactive advertising has a bright future (maybe)

on August 11, 2003 by Martina Comments

According to Gartner G2, U.S. interactive advertising revenue will exceed $8.6 billion by 2005. Quoted in a press release is available today on Yahoo!, Denise Garcia, principal analyst, Media and Advertising for GartnerG2 says:

“A fundamental shift in these perceptions needs to occur for interactive advertising to substantially grow its share of the overall ad budget. Until interactive advertising can demonstrate an ability to deliver on brand awareness and product positioning campaigns, dollars will not begin to shift from traditional to interactive, and growth will be incremental. Some of this increase in spending could be due to greater total ad spending and higher rates charged for targeted advertising, which is now more readily available due to technology improvements. Either way, once agencies increase their spending, they will also increase their experience levels. And experience is the primary reason agencies develop positive perceptions toward interactive.”

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Mobile marketing made in New Zealand

on August 8, 2003 by Martina Comments

At the beginning of July, Telecom Mobile has revelead the results of a recent text-based marketing campaign to target New Zealand rugby fans (Super 12 Text Match Fever). The game involved sending trivia questions on rugby � past and present � directly to Telecom Mobile�s 025 and G027 networks. The campaign attracted 7500 registered users, 5500 daily players and generated 500,000 responses. More on Scoop.

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Join the virtual queue for the new Golf V

on August 8, 2003 by Martina Comments

Team BBDO Interactive Germany has developed the new Golf V microsite which offers several possibilities to the user of shortening the time up to the car market debut. On the microsite there’s also a curious game with a guy waiting in line and the user able to join the virtual queue. Telling the truth, I’ve looked at it, but my German is not good enough to understand what is going on

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Banners of the week

on August 8, 2003 by Martina Comments

ON the French online publication Journal du Net a selection of fine banners, the most creative and efficient appeared online in the last week of July. I especially like the Absolut Vodka rich media banners.

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