In a press release published today, DoubleClick has announced its declaration of war to spam. The Company will launch a series of initiatives “designed to help legitimate marketers and the email marketing industry betterunderstand and leverage policy, research, education, and technology, in the fight against Spam, and to further differentiate legitimate marketing communications from Spam.”
As The Associated Press reports today on a wide range of news Web sites, U.S. online-advertising revenue showed a healthy increase in the fourth quarter of 2002, breaking a two-year declining trend. However, the industry remains below its revenue levels at the height of the boom. You can read the news, for example, on Bizreport. As Frank Barnako reports today on CBS.MarketWatch.com: “The growing success of “rich media” ads, which feature sound and video, is one reason online advertising climbed in the fourth quarter of 2002, according to Pete Petrusky, director of new media for PricewaterhouseCoopers”.
Futhermore, you can have a look at IAR where yesterday Brian Morrissey wrote an article presenting the research note issued Tuesday, where Goldman Sachs Internet analyst Anthony Noto doubled his forecast for the online advertising industry in 2003. Noto now expects revenue to increase 10 percent to $5.2 billion, up substantially from his earlier 5 percent growth forecast. In the article are also presented some predictions concerning Yahoo!, Overture and AOL revenue this year.
The new report on Online Advertising will be released by eMarketer at the end of this month. As the NYC based company revealed today in its daily newsletter, the report will also feature demographics concerning US Internet Users. For example, US Internet users spend online, on average, range from 261 hours to 702 hours per year and, according to eMarketer’s estimate, based on its analysis of all the relevant research data, each users spends online 7.6 hours weekly. I wish I was spending only 7.6 hours per week online. I guess this is my daily average�
The mobile content industry has slammed the launch of the Mobile Data Association’s new regime for premium rate SMS as ill-thought-out and commercially damaging. Justin Pearse reports on New Media Zero the industry reactions to the recent decision by the MDA, taken without consultation.
Online companies continue choosing the offline environment to promote their business. As BrandWeek reported, Hotels.com “breaks a national TV campaign that is meant to separate the online booking and destination site from both its Web and non-Internet competition“.
WebSideStory today announced the launch of new conversion analytics capabilities that make it even easier for businesses to streamline navigation, eliminate roadblocks and increase conversions. The new Hitbox allows marketer to draw a precise picture of how visitors are navigating through a site, providing them with relevant information to better target their promotional messages. To learn more, you can read the Press Release on the Company’s Web site.
The Web search company is profitable since December, has signed a deal with Google and it’s ready to have a primary position in the search-based advertising market. AskJeeves has benefited from the momentum in the industry, a form of online advertising that proves to be very effective. The analysis of Ask Jeeves’ future is written today by Steve Tanner on Biz Ink.
Tobi Elkin writes today on Adage an interesting feature on music promotions on the Web. Online exposure it’s crucial for artists and album promotion. It’s somehow a weird news to read, given the fact that music labels have always been fighting the Internet’s free music download and file-sharing services. Life or death, the game is now played online.
Search engine Google is to provide context-relevant ads to Lycos’ homepage building community, Lycos Tripod, across Europe. Google said the deal will extend the reach of its syndicated paid-for links product, AdWords, to an extra 4m Web pages. Read the news on on NewMediaZero.
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