Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Martina

Virgin Mobile: controversial viral campaign

on June 4, 2003 by Martina Comments

As Brand Republic reports today, Virgin Mobile has created a new controversial viral campaign that includes “mangina” scene that was deemed too saucy for television. However the campaign can be watched online following this link. I saw it and I believe it’s a quite strong ad, if they wanted people to talk about it, I’m sure they’re gonna reach the goal.

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UK advertising spend growing

on June 4, 2003 by Martina Comments

According to Nielsen Media Research total UK advertising spend was up 4% in April and TV – the biggest medium in terms of expenditure – increased by more than 8% year on year. The news is reported today by Claire Cozens on Media Guardian.

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Introducing wireless marketing

on June 4, 2003 by Martina Comments

Len Ellis presents today on ClickZ an introduction to wireless marketing. Since mobile phones are getting popular and popular in the USA it’s time for the American marketer to start considering this powerful but tangled device. Wireless marketing can prove very effective both for declaring a brand victory or defeat. That’s why, as Ellis points out, every campaign needs to be guided by or collecting personal information face the same hurdles:

Permission: Consent to give personal information Privacy: Protection of personal information Relevance: Personalization and appropriateness Value: Receipt of some tangible benefit

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United Airlines: new advertising campaign

on June 4, 2003 by Martina Comments

United Airlines is launching a major advertising campaign not only to promote a new frequent-flier (“Fly Three, Fly Freeplan) but to make a statement of confidence about the future. It’s curious to see that United Airlines will run ads on radio, billboards, airport posters and additional print and online advertising will follow for several weeks, but no television commercials are planned. Read more on Chicago Business.

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Looking for consolidation

on June 3, 2003 by Martina Comments

With as much or more at stake as any other constituency, the nation’s biggest advertisers and their agencies have been closely tracking the battle over media consolidation. William Spain reports today on CBS.MarketWatch.com.

Ad Spend Declines in Japan

on June 2, 2003 by Martina Comments

According to a annual survey by Japanese advertising agency Dentsu, advertising hit hard times in 2002 with adspend falling for the year. All media sectors witnessed a drop, most of all online advertising which had a year-on-year decline of 15%.

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CBSMarketWatch.com: it’s an “Happy Hour”

on May 19, 2003 by Martina Comments

The financial news Web site CBSMarketWatch.com has recently signed a deal with Absolut Vodka to lauch an “Happy Hour” ad campaign. The news is reported today on Adage which reveals that the parts have signed a one-year ad deal for Fridays from 2 p.m. to 8 p.m, aimed at a weary audience counting down the hours to the end of the week.

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The future of online advertising

on May 19, 2003 by Martina Comments

The future of online advertising is in applications, not in ads. This is briefly the idea expressed today by Sean Carton on ClickZ.com. He points out the advertisers using the Internet need to involve the user in new and unique experiences that one-way broadcast media can’t possibly accomplish. The topic is extremely interesting and it’s indeed one of the main field in which Adverblog.com is going to focus in the near future.

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