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Author Archives: Martina
Motivation for your New Year’s resolutions
Checking in on your New Year’s resolutions… Are you seriously committed to working out more? It’s January 8th, are you keeping up? In case you need some extra motivation, this video is perfect. Dedication is all you need… Read more…
Experience the Life of Pi
Nothing but “brilliant” to comment this experience marketing initiative in France to launch the movie The Life Of Pi. The premiere private projection took place in an unusual location in Paris where the audience was presented with quite an exceptional setup: a swimming pool with no regular seats, but lifeboats to get fully immersed (but hopefully not submerged with the story. Read more…
Switzerland gives up its soul [TVC]
And here we go again posting selected beautiful films. This one is made in Switzerland, where there is nothing they won’t do to make you enjoy a relaxing holiday. Read more…
The best of 2012 to kick off 2013
So here we are, back blogging in 2013. Happy New Year everybody!! December has been a slow month, a lot of work before the holidays and then the deserved time with family and friends to relax and disconnect. Tomorrow, at least for me, it is time to get back to work and to warm-up and be inspired for a new great year, I find it pretty useful to go through the best campaigns of 2012. Read more…
Axe Morning After Pillow
I’m not always a big fan of Axe/Lynx sexist campaigns, but I definitely appreciate when they play with the insights with sense of humor. The latest execution comes from Puerto Rico and tries to provide a solution to guys who try to “escape” the morning after. An inflatable pillow that you can leave behind so that the girl can think you are still there by her side… Read more…
ChocoTweets for Santa
“Sweet” campaign made in Holland where chocolate brand Jamin is welcoming the arrival of Sinterklaas with a Twitter-based contest. If you’re not familiar with the Dutch tradition, you gotta know that Sinterklaas (the local version of Santa Claus) arrives every year on December 5th, distributing chocolate letters and candies to all the children (and not only) who behaved and wrote him a short poem. So this time Jamin is encouraging young and old to tweet their poems and transform them in 140 virtual chocoletters. Read more…
Social media. Right here. Right now
Did you know that the Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad, and that 53% of the people on Twitter recommend products in their tweets? If you’re interested in finding out the key stats and some curious facts from the world of social media in 2012, Erik Qualman and Fatboy Slim have a great video for you. Read more…
Video of the day: Fall in Central Park
New York, Central Park, its colors, 15 locations visited twice a week for six months. Fascinating project by Jamie Scott to picture and celebrate the Big Apple in an unusual, beautiful way. Read more…
Durex #1share1condom
And here we are again posting about Durex. But this time there is a good reason to spread the word around their social media activation around the World AIDS Day 2012. The more people will help raising awareness around HIV, the more condoms Durex will donate to charity associations around the world. The target to reach is 2.5M condoms to donate. A pretty high number, that becomes even more impressive if you think that it is the same number of people infected with HIV last year. Read more…
The Lost Choir
Today it’s Thanksgiving Day here in the US. A day to eat, eat & eat. Let’s not forget to be grateful for everything we have. And let’s not forget that life is hard for way too many children around the world so, before attacking that turkey, watch this video created by Grey Düsseldorf for the International Children’s Fund. Read more…
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