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Author Archives: Martina

Mondays can be great

on January 22, 2013 by Martina Comments

Do you hate Mondays? Do you hate getting out of the after an amazing relaxing weekend to go back to the crowded world and a stressful job? Well, Starbucks is trying to make your Mondays look a little better. A discounted Latte might not be what you’ve been dreaming of, but it’s a good start, and this video by AMV and Brand New School definitely does a nice in picturing the first day of the week in a different, more positive light. Read more…

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The CR7 effect in slow-mo

on January 20, 2013 by Martina Comments

My friends at Nike have released this week a new Nike Football commercial featuring Cristiano Ronaldo and the vortex effect his superfast game is able to generate. Read more…

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Leica’s soul

on January 19, 2013 by Martina Comments

A fantastic cinema commercial, almost a documentary, beautifully shot in black & white, has just been released in Brazil to support the launch of the Leica M-Monochrom camera, the digital camera that only shoots in black & white. The story is told from the POV of the camera itself, taking the viewer through a few decades of history, passion and war. The images were produced in just four days of filming and no archive footage has been used. Read more…

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Comfortable Weather Guy

on January 17, 2013 by Martina Comments

Southern Comfort was one of my favorite commercials of 2012. Now the dude with the brown speedo is back with his own website (also on mobile) to help you figuring out the weather around the world. The experience isn’t really interactive, but it’s still quite amusing to see the comfortable guy always at ease no matter the weather conditions. Read more…

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Malaria, a little masterpiece

on January 11, 2013 by Martina Comments

Pardon the title which might sound like a bad taste joke, but the truth is this short film, titled “Malaria”, is definitely a storytelling masterpiece. Created by Brazilian artist Edson Oda, this incredible and super original content piece combines origami, kirigami, time lapse, nankin illustration, comic books and western cinema. Enjoy and share it, it really deserves it! Read more…

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Digital 2012 according to Louis Vuitton

on January 11, 2013 by Martina Comments

Luxury brands, Chanel, Hermes and Louis Vuitton in particular, rock with online storytelling. Check out for example the impressive digital portfolio filled with all the content that the brand directed by Marc Jacobs created in 2012. Read more…

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6 things you can miss while reading a newspaper

on January 9, 2013 by Martina Comments

Nice and smart experiment by Duval Guillaume to prove that newspapers still have their reason to exist. On behalf of Newspaperswork, the marketing platform for all Belgian newspaper publishers, they gave three top advertisers a free ride in a chauffeur-driven car. This way the three executives would have the time to read the newspaper on their way to work. No matter how hard the agency tried, seems like there was no way to distract them. Read more…

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Foodies’ tags hijacked for good on Instagram

on January 9, 2013 by Martina Comments

#yummy #brunch #food #foodporn are among the most popular hashtags on Instagram. For some reason people just love to share what they eat, flooding the social network with images of snacks, delicious dishes and plates full of food. So why not take advantage of this visual food overdose trend to deliver a strong social message over the holiday period? This is the story of a social media hijack. A smart (and free) media placement on Instagram to highlight that 5,000 people in Sweden won’t have enough food or shelter this holiday season. Read more…

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Motivation for your New Year’s resolutions

on January 8, 2013 by Martina Comments

Checking in on your New Year’s resolutions… Are you seriously committed to working out more? It’s January 8th, are you keeping up? In case you need some extra motivation, this video is perfect. Dedication is all you need… Read more…

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Experience the Life of Pi

on January 7, 2013 by Martina Comments

Nothing but “brilliant” to comment this experience marketing initiative in France to launch the movie The Life Of Pi. The premiere private projection took place in an unusual location in Paris where the audience was presented with quite an exceptional setup: a swimming pool with no regular seats, but lifeboats to get fully immersed (but hopefully not submerged with the story. Read more…

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