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Author Archives: Martina

Switzerland gives up its soul [TVC]

on January 7, 2013 by Martina Comments

And here we go again posting selected beautiful films. This one is made in Switzerland, where there is nothing they won’t do to make you enjoy a relaxing holiday. Read more…

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The best of 2012 to kick off 2013

on January 6, 2013 by Martina Comments

So here we are, back blogging in 2013. Happy New Year everybody!! December has been a slow month, a lot of work before the holidays and then the deserved time with family and friends to relax and disconnect. Tomorrow, at least for me, it is time to get back to work and to warm-up and be inspired for a new great year, I find it pretty useful to go through the best campaigns of 2012. Read more…

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Axe Morning After Pillow

on December 5, 2012 by Martina Comments

I’m not always a big fan of Axe/Lynx sexist campaigns, but I definitely appreciate when they play with the insights with sense of humor. The latest execution comes from Puerto Rico and tries to provide a solution to guys who try to “escape” the morning after. An inflatable pillow that you can leave behind so that the girl can think you are still there by her side… Read more…

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ChocoTweets for Santa

on December 3, 2012 by Martina Comments

“Sweet” campaign made in Holland where chocolate brand Jamin is welcoming the arrival of Sinterklaas with a Twitter-based contest. If you’re not familiar with the Dutch tradition, you gotta know that Sinterklaas (the local version of Santa Claus) arrives every year on December 5th, distributing chocolate letters and candies to all the children (and not only) who behaved and wrote him a short poem. So this time Jamin is encouraging young and old to tweet their poems and transform them in 140 virtual chocoletters. Read more…

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Social media. Right here. Right now

on December 3, 2012 by Martina Comments

Did you know that the Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad, and that 53% of the people on Twitter recommend products in their tweets? If you’re interested in finding out the key stats and some curious facts from the world of social media in 2012, Erik Qualman and Fatboy Slim have a great video for you. Read more…

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Video of the day: Fall in Central Park

on December 3, 2012 by Martina Comments

New York, Central Park, its colors, 15 locations visited twice a week for six months. Fascinating project by Jamie Scott to picture and celebrate the Big Apple in an unusual, beautiful way. Read more…

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Durex #1share1condom

on November 28, 2012 by Martina Comments

And here we are again posting about Durex. But this time there is a good reason to spread the word around their social media activation around the World AIDS Day 2012. The more people will help raising awareness around HIV, the more condoms Durex will donate to charity associations around the world. The target to reach is 2.5M condoms to donate. A pretty high number, that becomes even more impressive if you think that it is the same number of people infected with HIV last year. Read more…

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The Lost Choir

on November 22, 2012 by Martina Comments

Today it’s Thanksgiving Day here in the US. A day to eat, eat & eat. Let’s not forget to be grateful for everything we have. And let’s not forget that life is hard for way too many children around the world so, before attacking that turkey, watch this video created by Grey Düsseldorf for the International Children’s Fund. Read more…

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Durex & the water balloon

on November 19, 2012 by Martina Comments

For once, a Durex commercial that doesn’t try to be sexy nor funny. Yet, it will make you smile, and possibly increase your appreciation of their product. What the heck am I talking about? Well, watch the video below, I don’t want to spoil this… Read more…

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Sony’s ringing drink

on November 19, 2012 by Martina Comments

I’m a big fan of experience marketing activations in movie theaters. I think the media allows you to be pretty creative, very direct and, most of all, to generate a great amount of talkability, at least in the city where the action takes place, and possibly also online if you do a good job seeding the case study video.

The latest good execution is made in Sweden, where CP+B came up with a pretty sweet idea to prove the Sony Xperia Acro S mobile phone is waterproof. Read more…

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