Author Archives: Martina

Durex & the water balloon

For once, a Durex commercial that doesn’t try to be sexy nor funny. Yet, it will make you smile, and possibly increase your appreciation of their product. What the heck am I talking about? Well, watch the video below, I don’t want to spoil this… Read more…

Sony’s ringing drink

I’m a big fan of experience marketing activations in movie theaters. I think the media allows you to be pretty creative, very direct and, most of all, to generate a great amount of talkability, at least in the city where the action takes place, and possibly also online if you do a good job seeding the case study video.

The latest good execution is made in Sweden, where CP+B came up with a pretty sweet idea to prove the Sony Xperia Acro S mobile phone is waterproof. Read more…

Xmas is here (already) part 1

Jingle Bells, Jingle bells, let the Christmas marketing begin… Commercials start popping up on air and online generating in me tons of contrasting feelings and reactions. Some TVC will almost make you cry, some others will make you laugh, a few can make you sick.

It’s a big business but, after all, as the Morrisons’ commercial brilliantly points out, it’s Christmas… and you wouldn’t have it any other way, and advertising, indeed is included in the deal. Read more…

Hitchcock, Instagram and the creepy you

Instagram based contests are becoming trendy. After posting about Dunkin’ Donuts a few days ago, now it’s time to talk Hitchcock, the movie, launching Hitchshots, where users are invited to shot, tag and submit their photos inspired to the master of mystery. Read more…

Buyral professional clicking

The secrets of viral marketing are eventually unveiled. It’s so good to see that an agency decided to come out clean and tell the truth, with exclusive behind the scenes images and interviews with the professionals of the clicking industry. Read more…

The Hobbit takes over Air New Zealand in-flight safety video

This is probably going to be the coolest in-flight safety video you’ve ever seen and for sure the only one you will watch from start to finish. Air New Zealand is now officially the Airline of the Middle-Earth. To prove the new positioning, and to promote the upcoming release of the Hobbit movie, the Kiwi airline released an hilarious and super well produced in-flight safety video featuring some unusual but well recognizable passengers. Read more…

Dunkin’ Donuts Instagram contest

Dunkin’ Donuts is currently running an interesting social media activation that encourages consumers to interact with the brand in a simple yet creative way, using the coolest social network of the moment: Instagram. The challenge is pretty straightforward: how would you dress up your Dunkin’ Donuts cup for Halloween? Users are encouraged to decorate the cup with a costume and then share a picture on Instagram using the hashtag #DresseDD for the chance to win a gift card. Read more…

Students’ Corner: Tweets for treats

Even if I’m posting this on October 31st, this project hasn’t got much to do with Halloween night. However, the title of the post, couldn’t have been more appropriate. Yes, I’m presenting you an interactive box, a cookies distributor, that gets activated by a tweet. It’s a cool experience prototype created at the Umeå Institute of Design. Read more…

Typing Karaoke

Copywriters, journalists, typists, interns taking a lot of notes and students writing a thesis: train for your job, train for your task and waste (at least) one hour with a lovely 8-bit time-waster. It’s the Typing Karaoke, a browser-based game created by Travis Chen where, instead of singing the song’s lyrics, you must type them. Read more…

You are blind

Blind people don’t have an easy life. But in some countries their lives are more difficult than in others. Russia, unfortunately, is one of those places where the society still treats blind people like disabled who can do nothing without help. To raise awareness around the problem and, most of all, to come up with solutions to solve it, the charity association “The right to smile” together with the agency Hungry Boys, launched a project targeted at the creative community. Personalized envelopes containing a blindfold were sent to creative directors of leading advertising agencies and chief editors of major media. The call to action encouraged the recipients to put the blindfold on, and experience what being blind means, by trying to do simple things, like making tea, a phone call or even just try to move around the office. Read more…