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Author Archives: Martina

Sony Music vinyl timeline

on October 28, 2012 by Martina Comments

Pretty sweet project by Sony Music to celebrate its 125 years of musical history. Designer Alex Fowkes took over a wall space of almost 150 square meters in Sony’s Derry Street offices to feature nearly 1000 of Sony Music’s signed artists from 1887 to the present day just using CNC cut vinyl. Read more…

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LG’s scary monitors

on October 25, 2012 by Martina Comments

LG has decided to use a scary marketing approach to promote its new IPS monitors. To prove how life-like the picture on such monitors can be, they re-fitted the floor of an elevator with nine screens and produced a special effect like the bottom of the elevator was falling apart. Read more…

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PSFK Conference in San Francisco

on October 22, 2012 by Martina Comments

This is not a sponsored post (meaning we are not getting paid for it), but it’s definitely a promotional post. We are big fans of the work that Piers Fawkes and his team at PSFK do, so we are happy to invite you to the upcoming PSFK Conference in San Francisco on November 1st. Now in its third edition, the event celebrates and share new ideas and it’s a great opportunity to be inspired and network with smart people. Speakers this your include Joe Gebbia from AirBnB, David Deal from iCrossing, music producer Jermaine Dupris and Rohit Bhargava, author of Likenomics and Personality not included.

As loyal Adverblog readers, you can get 20% off the entry ticket using the promocode “adverblog”. Go ahead, sign-up and hopefully, work permitting, I will see you there!

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Unlock the 007 in you

on October 22, 2012 by Martina Comments

Coke did it again. Now we can really say they are the masters of vending machines experience marketing. Have a look at the stunt they put together as part of their activations around the latest 007 movie. A train station, a mission, and 70 seconds to complete it. Read more…

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Nike’s Boca Juniors Seismograph

on October 18, 2012 by Martina Comments

Passion for sport and, in particular, for your favorite team, is something that you feel inside. It’s an emotion that people reveals through choirs, sounds, noise, applauds, jumps, all movements that generate vibrations, vibrations so powerful that one could compare them to earthquakes. Do you think this is a crazy comparison? Well, my friends at Nike Argentina came up with an idea that could make you change your mind. When Boca Junior scores, its supporters generate vibrations like a 6.2 earthquake on a Richter scale. Read more…

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Don’t click it, just pin it

on October 16, 2012 by Martina Comments

There are banners you can click, there are banners you can like, there are banners you can buy from. And, now, there are also the banners you can “pin”. This new idea comes from Gucci that has recently created an online media unit with the call to action to “pin” the campaign image on Pinterest. The idea is quite interesting, and it’s probably a media first, but I’m not sure it’s delivering good results in terms of generating awareness of the luxury brand presence on the visual social network. Read more…

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Chloé’s Fashion Alphabet

on October 9, 2012 by Martina Comments

Luxury brand Chloé is celebrating its 60th anniversary with an interesting integrated campaign that includes 26 short films, an exhibition, and a smart social media roll-out. The 26 short movies feature archive imagery, past advertising campaigns, music and editorials are inspired by the 26 letters of the alphabet, often used by Chloé founder, Gaby Aghion as naming convention for collections. Read more…

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Jordan Cut Through LA

on October 9, 2012 by Martina Comments

A web commercial or an art installation? You decide. I just tell you that this is one of the most beautiful advertising ideas I’ve seen this year. Jordan Brand and Wieden+Kennedy NYC celebrate CP3′s new signature shoe with a “live” frozen moment using a chain of Chris Paul doubles in Venice Beach, California. Read more…

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Video of the day: Tilt shift San Francisco

on October 7, 2012 by Martina Comments

I’ll repeat myself: I will probably never get tired of tilt shift time-lapse videos about cities. I just think it’s a nice, effective simple way (even if it requires a ton of work) to show the essence of a place in 2/2.5 minutes. So here comes the latest that I’ve found: San Francisco featuring a soundtrack by The XX. Lovely.

Read more…

Video of the day: Paris vs New York

on September 20, 2012 by Martina Comments

My two favorite cities in the world compared in an animated video. I’m sure you’re gonna love this project by Tony Miotto, who animated the very popular illustration book “Paris vs New York” by Vahram Muratyan. Espresso vs Americano, Macaron vs Cupcake, the Louvre Pyramid vs Apple’s Cube… Enjoy it! Read more…

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