Author Archives: Martina

PSFK Conference in San Francisco

This is not a sponsored post (meaning we are not getting paid for it), but it’s definitely a promotional post. We are big fans of the work that Piers Fawkes and his team at PSFK do, so we are happy to invite you to the upcoming PSFK Conference in San Francisco on November 1st. Now in its third edition, the event celebrates and share new ideas and it’s a great opportunity to be inspired and network with smart people. Speakers this your include Joe Gebbia from AirBnB, David Deal from iCrossing, music producer Jermaine Dupris and Rohit Bhargava, author of Likenomics and Personality not included.

As loyal Adverblog readers, you can get 20% off the entry ticket using the promocode “adverblog”. Go ahead, sign-up and hopefully, work permitting, I will see you there!

Unlock the 007 in you

Coke did it again. Now we can really say they are the masters of vending machines experience marketing. Have a look at the stunt they put together as part of their activations around the latest 007 movie. A train station, a mission, and 70 seconds to complete it. Read more…

Nike’s Boca Juniors Seismograph

Passion for sport and, in particular, for your favorite team, is something that you feel inside. It’s an emotion that people reveals through choirs, sounds, noise, applauds, jumps, all movements that generate vibrations, vibrations so powerful that one could compare them to earthquakes. Do you think this is a crazy comparison? Well, my friends at Nike Argentina came up with an idea that could make you change your mind. When Boca Junior scores, its supporters generate vibrations like a 6.2 earthquake on a Richter scale. Read more…

Don’t click it, just pin it

There are banners you can click, there are banners you can like, there are banners you can buy from. And, now, there are also the banners you can “pin”. This new idea comes from Gucci that has recently created an online media unit with the call to action to “pin” the campaign image on Pinterest. The idea is quite interesting, and it’s probably a media first, but I’m not sure it’s delivering good results in terms of generating awareness of the luxury brand presence on the visual social network. Read more…

Chloé’s Fashion Alphabet

Luxury brand Chloé is celebrating its 60th anniversary with an interesting integrated campaign that includes 26 short films, an exhibition, and a smart social media roll-out. The 26 short movies feature archive imagery, past advertising campaigns, music and editorials are inspired by the 26 letters of the alphabet, often used by Chloé founder, Gaby Aghion as naming convention for collections. Read more…

Jordan Cut Through LA

A web commercial or an art installation? You decide. I just tell you that this is one of the most beautiful advertising ideas I’ve seen this year. Jordan Brand and Wieden+Kennedy NYC celebrate CP3′s new signature shoe with a “live” frozen moment using a chain of Chris Paul doubles in Venice Beach, California. Read more…

Video of the day: Tilt shift San Francisco

I’ll repeat myself: I will probably never get tired of tilt shift time-lapse videos about cities. I just think it’s a nice, effective simple way (even if it requires a ton of work) to show the essence of a place in 2/2.5 minutes. So here comes the latest that I’ve found: San Francisco featuring a soundtrack by The XX. Lovely.

Read more…

Video of the day: Paris vs New York

My two favorite cities in the world compared in an animated video. I’m sure you’re gonna love this project by Tony Miotto, who animated the very popular illustration book “Paris vs New York” by Vahram Muratyan. Espresso vs Americano, Macaron vs Cupcake, the Louvre Pyramid vs Apple’s Cube… Enjoy it! Read more…

Unemployee of the year

Benetton and 72andSunny (maybe) did it again, launching a provocative campaign that addresses the global problem of youth unemployment. A series of print ads and a TVC running online and on MTV ironically celebrate the “non-employed” 18-30 year olds from around the world. But for once, the initiative isn’t just about the message, there is also a tangible action to help unemployed people. The campaign is actually a call to action to enter a contest and present worthwhile projects in support of local communities, who will receive financing from a Benetton foundation. Read more…

Call the beauty police

I just found my new favorite brand of cosmetics. I had no idea that Benefit Cosmetics existed, but after watching the video below and finding out about their irreverent approach to advertising, they bought my loyalty. Benefit is like Diesel back in the ’90. Nicely cheesy and amusingly witty. Read more…