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Author Archives: Martina

Unemployee of the year

on September 20, 2012 by Martina Comments

Benetton and 72andSunny (maybe) did it again, launching a provocative campaign that addresses the global problem of youth unemployment. A series of print ads and a TVC running online and on MTV ironically celebrate the “non-employed” 18-30 year olds from around the world. But for once, the initiative isn’t just about the message, there is also a tangible action to help unemployed people. The campaign is actually a call to action to enter a contest and present worthwhile projects in support of local communities, who will receive financing from a Benetton foundation. Read more…

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Call the beauty police

on September 20, 2012 by Martina Comments

I just found my new favorite brand of cosmetics. I had no idea that Benefit Cosmetics existed, but after watching the video below and finding out about their irreverent approach to advertising, they bought my loyalty. Benefit is like Diesel back in the ’90. Nicely cheesy and amusingly witty. Read more…

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Video of the day: The Bus

on September 19, 2012 by Martina Comments

Possibly the funniest TVC of the month. Hilarious and also very nicely filmed and produced. It’s a film for a Danish Bus company created by their own internal communication agency. So cool (and you’ll understand why)…

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Coca-Cola Happiness Table

on September 19, 2012 by Martina Comments

A staged ambient marketing activation becomes a nice online commercial. It’s not the first time, and it’s not the best example we’ve seen, but the Coca-Cola Happiness Table project is still worth sharing. An improvised fine dinner served in a small square in Naples, great food and plenty of bottles of Coke to celebrate the beauty and importance of dining together. A bit too stereotyped for my Italian taste, but still pretty heart-warming as those old Coke Xmas commercials. Read more…

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Video of the Day: Rick Fantasy Football

on September 18, 2012 by Martina Comments

The perfect TVC for fantasy football fans. Monday morning is too early to show your pride. Monday Night Football is they key game you cannot miss and it’s gonna be broadcasted on ESPN. Take note and stop day dreaming until that game is over. Read more…

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The coolest police website ever

on September 17, 2012 by Martina Comments

Since you guys seems to appreciate quite a lot scrolling one-page websites, today we share something a bit unexpected, where The Wire meets NYPD Blue, Blue Bloods and any other color desaturated crime TV series you can name. But this time it’s not fiction. It’s a real Police Department trying to play its cards right and present itself to its citizens using a visual language that could potentially connect very well with them.

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Video of the Day: French Dinner Rapsody

on September 11, 2012 by Martina Comments

A French family and the ritual of dinner. A daily routine animated and set to music with an elegant touch. Very beautiful graduation project by Charlotte Cambon, Soizic Mouton, Stéphanie Mercier and Marion Roussel. Read more…

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Stop Working. Start Drinking.

on September 11, 2012 by Martina Comments

Advertising for White Collars quiz: How do you get the attention of someone who works 80 hours per week and spends most of his/her time in front of a computer or in a meeting? Answer: you need to get the message right in front of their eyes, reaching them in their very own offices. You can try a banner or a viral video, but that doesn’t seem to work that well lately. If you’re short of idea, you might be inspired by Ultimat Vodka who tried the “window washer” option. Read more…

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Experience Virgin America

on September 11, 2012 by Martina Comments

Are interactive websites becoming popular again? If we look at the number of recent posts that we dedicated to online experiences on brand-owned websites, can we dare to say so. The latest great example to share comes from Virgin America, that recently launched an entertaining interactive movie to take consumers through the features and services aboard its planes. Read more…

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Catroulette for cats adoption

on September 6, 2012 by Martina Comments

Simple. Cute. Possibly very effective. Catroulette is a website that offers the opportunity to adopt homeless cats. Freely inspired to the chat roulette concept, the website showcases random short videos of cats available for adoption in Belgium. Read more…

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