Digital advertising and marketing: only the best ideas worldwide, since 2003
Author Archives: Martina
Student’s corner: Red Cross Blood Trade
An eye for an eye, a tooth for a tooth and… blood for blood, a biblical reference applied to advertising to recruit blood donors among youngsters. Donate blood to earn extra lives in your favorite videogames. Read more…
The Zombie experiment in NYC
Fantastic yet terrifying idea by AMC to protest against the fact that they have been dropped from Dish Network. Since the contract between Dish Network and AMC hasn’t been renewed, one of the most popular TV shows, The Walking Dead, is not longer available on the network and, as a consequence, the Zombies, instead of living in a TV box, are now free to wander around the streets of New York. Read more…
Video of the day: The art of filming baking
Probably the most beautiful filmed recipe you’ve ever seen. “Sweet” work by french filmmaker, Thomas Blanchard, who shows us how to bake Plum Cake. You can see it, you can smell it, you can even taste it. Read more…
IKEA Mind the Gap
Ambient marketing meets urban landscaping in this IKEA’s project made in Japan. The Swedish brand took over the streets of Harajuku in Tokyo or, better, the gaps between the buildings in Harajuku, to display pieces of its furniture collection and prove that they can fit everywhere and enrich even the smallest living spaces. Read more…
Video of the Day: Whatever’s Comfortable
You don’t necessarily need a storytelling idea to create a good commercial. However, when this is the case, everything else needs to be perfect. Check this out for example. There is no apparent plot in this TVC for Southern Comfort. But music, photography and soundtrack are awesome, and the result is a 1:42 video terribly nice to watch. Read more…
British Airways & MINI Olympic symphonies
Nice little interactive project by BBH London for British Airways. All the tweets, posts and messages that British fans share to support home athletes at the Olympics are compiled creating a sound wave that shows the amount of social buzz throughout the day. An interactive symphony is played, and the music shows a crescendo when the social conversation gets louder and, viceversa, slows down when fans become more quiet . Read more…
Video of the day: Louis Vuitton, The Greatest Words
Louis Vuitton pays homage to Muhammad Ali featuring his greatest quotes in two poetic videos directed by Stuart McIntyre. The amazing storyteller is Yasiin Bey, American actor, rapper and MC that some of you might remember also in the role of Brother Sam in Dexter. Beautiful stuff, very inspiring. Read more…
A coin to stop the Seal Killers
Another very nice “offline interactive” idea made in Germany to raise awareness on the stupid and cruel seals killing happening around the world in countries like Canada, Russia and Norway just to name a few. Every year almost a million seals are killed for their pelts, their fat and their flesh. A huge number that gets even more awful if you think how cruelly the animals are killed (using a firearm!). Read more…
Gillette Step up for Gold
Fun Olympics inspired retail marketing activation for Gillette in Germany. A winner’s podium was placed in the middle of a store, inviting men to step up on it to reach the product. Check out what happens once someone grabbed the displayed ProGlide Golden Edition razor… Read more…
Video of the day: DirecTV Questions
New creative approach for Grey New York in the latest DirecTV commercial. After the “Don’t” it’s time for the “What/Why/When & How”. But the result doesn’t change: an hilarious and beautifully shot commercial directed by Tom Kuntz featuring John Cleese. Read more…
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