Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Martina

Durex, inflight marketing gets a twist

on September 6, 2012 by Martina Comments

In-flight advertising is usually boring as hell and more intrusive than a pop-up banner on an iPad. You can’t skip it nor ignore it, you just have to face it. But my guess is that you might actually like (or at least appreciate the surprise effect) of a recent Durex inflight marketing execution made in Poland. The pre-flight safety demonstration for the first time included a few additional tips for those planning an holiday with plenty of fun… Read more…

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Video of the day: Audi Suspect

on September 5, 2012 by Martina Comments

Back from my holidays, back posting my favorite regular feature: the Video Of The Day. Let’s start the new season with “Suspect” the latest Audi S8 TVC by Venables Bell & Partners that debuts on air today with the first NFL game. Read more…

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Smelly, effective marketing

on August 10, 2012 by Martina Comments

Listerine took no hostages in its latest campaign in Hong Kong. A flipbook at first sight might seem like an old-style approach. But if when you flip the pages the beautiful girl sends you a kiss that smells like onions, I’m sure you’re gonna be pretty surprised. A perfect combination of experience & coupon marketing that generated an incredible redemption rate. Read more…

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Vitamin Water’s Olympians

on August 9, 2012 by Martina Comments

After Nike’s Find Your Greatness TVC, also Vitamin Water decided to celebrate everyday athletes during the Olympics. The tone of voice is completely different, there is nothing epic in this commercial, but for sure the sense of humor is fantastic. Read more…

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Expedia Tag Me If You Can

on August 7, 2012 by Martina Comments

In Australia and New Zealand Expedia has launched a Youtube-based contest that takes geo-tagging to a whole new level of fun. In Tag Me If You Can the host, Nathan Jolliffe (a local surf celebrity) travels around the world to 15 secret destinations. Every day he gives clues to participants who have to guess where he is and tag his location within 10 metres for the chance to win a cash prize.

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Video of the day: This is where it starts

on August 7, 2012 by Martina Comments

For basketball fans, and basketball stars wanna be. Epic new commercial directed by Matthijs Van Heijningen for Jordan brand. Read more…

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The army to save the hipsters

on August 7, 2012 by Martina Comments

I know the title of this post might sound funny, but this is actually a very serious problem in Russia, where a lot of people have to fight to enjoy a safe outdoor life. In order to get the attention of the public opinion on the problem of street fights in public entertainment spaces in Ekaterinburg, local magazine It’s My City took over the media spaces on the streets where the army was rehearsing the Victory Day Parade. Read more…

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Video of the day: ESPN Team Spirit

on August 5, 2012 by Martina Comments

Academy Award-winning director Errol Morris and Wieden + Kennedy New York celebrate sport fans and life & death above and beyond them. For some people sport is such a big part of their lives, that they want their favorite teams to be part of their send off too. Read more…

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Student’s corner: Red Cross Blood Trade

on August 4, 2012 by Martina Comments

An eye for an eye, a tooth for a tooth and… blood for blood, a biblical reference applied to advertising to recruit blood donors among youngsters. Donate blood to earn extra lives in your favorite videogames. Read more…

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The Zombie experiment in NYC

on August 3, 2012 by Martina Comments

Fantastic yet terrifying idea by AMC to protest against the fact that they have been dropped from Dish Network. Since the contract between Dish Network and AMC hasn’t been renewed, one of the most popular TV shows, The Walking Dead, is not longer available on the network and, as a consequence, the Zombies, instead of living in a TV box, are now free to wander around the streets of New York. Read more…

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