Author Archives: Rocco

Trend: thanks a million

Both Heineken and Porsche recently passed the one million ‘likes’ bar on Facebook. And they both got one thing right: it’s a two way relationship. That’s why they thanked their Facebook fans, each in their one specific way. Porsche created a car with the names of all of their Facebook fans, while Heineken sent out a team of huggers, to give back some of the love. Earlier we saw similar one million fan apreciations by DC, Duck Tape and Tata DOCOMO. Smart moves to become even more popular. Who’s next?

Rear View Girls unmasked

In the last five days over 4 million people watched the Rear View Girls experiment. Two girls put a camera in the back of their jeans, and the video shows who’s watching their backs. Easy and fun. In a follow-up video, the girls explain how they attached the video. But next to the trick, the video also uncovers the brand behind. Nice work, Levi’s!

Volkswagen – The Force

Just out: the Super Bowl 2011 commercial from Volkswagen. I like it If you can’t see this version, try this one

Streetview Sudan

Intriguing campaign from The Netherlands. While you probably got triggered by the title, and want to see what it looks like, you didn’t realize that Streetview Sudan is far from fun. After the click you can see the translated text.

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Live Christmas cards

Another online campaign that taps into the live element. This time it’s the Swedish Post that helps you create your own unique Christmas postcard. They set up 4 live camera’s on mountain Funasdalsberget to create a scenic setting, including snow and reindeers. You can make screenshots and send them as a physical postcard. Happy card hunting!

T-Mobile uses chatroulette piano guy

Re-newed Illegal Advertising points at a new T-Mobile viral. Right after the successful Heathrow Airport welcome back flashmob, they’ve put another ‘feelgood at the airport’ video online. This time T-Mobile hooked up with Merton, better known as the chatroulette piano guy. He plays improvised personalised songs for people leaving the airport. Would have been nice to see more, but I like it.

Update the rainbow

Cool campaign from Skittles, going full on the live element. Enter an update and 15min later, you’ll get your update visualized by a real person in a YouTube video. A whole battery of Skittles call centre peeps are working at office hours (UK) to make it all happen. A worthy follow up to the semi-live Old Spice personalized YouTube attack, earlier this year.

INFLUENCERS

Influencers, or influentials, are hot these days. The docu INFLUENCERS explores what it means to be an influencer and how creativity and trends become contagious. The 13 minute online docu is a Poloraid snapshot, and shows New York creatives talking about those who are shaping todays pop culture. Inspiring.

Philips launches online romcom

Philips is spicing up it’s product demo’s with today’s launch of ‘Nigel and Victoria‘, a romantic comedy which broadcasts exclusively online. The series of eight episodes is about Victoria, a popular Dutch gadget lover that reviews new Philips products on camera. And about Nigel, a marketing manager from Philips, who’s on the set to keep an eye on the review video’s. In the first 3 mock-documentary style video’s you can see a true love story unfold. The project is an interesting shift in the product review and demo segment, as it tab’s into the current web series and branded entertainment trends.

Facebook vs Hamilton

Vodafone is challenging F1 champion Lewis Hamilton, to race against the speed of it’s improved mobile data network in The Netherlands. To make it an actual challenge, Vodafone calls for 28.800 Facebook users to join the race in a virtual car on Facebook. The time it takes Vodafone’s network to download all of their profile pics, is the time to beat for Hamilton. The actual race will take place on a secret track – Schiphol is rumored – on the 13th of september. The race will be aired live on Facebook.