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Author Archives: Tim

Huge Labs: Togather

on August 6, 2012 by Tim Comments

Do you work in digital and do you occasionally have a great idea that could be more than just a piece of communication? Something that could be its own product, and (gasp) even a business? Welcome to Huge Labs, an incubator type section of successful digital agency Huge. Check out the freshly released trailer for their first venture: Togather. Read more…

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tshirtOS is world’s first programmable Tshirt

on August 2, 2012 by Tim Comments

Lovely bit of fashion geekery from Work Club, Cutecirctuit and Ballantine’s. TshirtOS is the world’s first wearable, sharable, programmable t-shirt. A working, digital t-shirt that can be programmed by an iOS app to do whatever you can think of. Read more…

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Agency Showreel: SoDA

on August 1, 2012 by Tim Comments

This is a monster-showreel of some of the best digital work seen recently. The Society of Digital Agencies spans 25 countries and 5 continents to include many well-known heavy weights of the digital agency landscape. This is their combined showreel. Read more…

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Your Life with a new Nissan

on July 31, 2012 by Tim Comments

Nissan Australia is promoting their fleet by offering you a glimpse into your own future. In ’FlashForward’ you Facebook-connect and answer a few (nicely animated) questions on your lifestyle. Nissan then determines which model from their range suits you and lets you peruse a Facebook-like stream of your own future, hopefully with a new Nissan in it. Read more…

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The Big Beckham Surprise

on July 27, 2012 by Tim Comments

Adidas has recently created two similarly cool retail activations in Amsterdam and London, surprising shoppers with guest appearances by popular football players. In both cities, fans were in (positive) shock, making for some entertaining videos. Read more…

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Olympic Light Games

on July 26, 2012 by Tim Comments

Resn in Auckland have created these beautiful Light Games, a series of 7 online sports games, to coincide with the London Olympics 2012. And they blew me away in terms of screen design, dynamic visuals and gameplay. It’s your time to shine: have a go, you won’t be disapoointed. Read more…

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As you dreamt it

on July 26, 2012 by Tim Comments

It’s always good to see advertising agencies flex their artistic muscles outside of paid, commercial work. BMF have collaborated with some top photographers to visualise people’s recurring dreams. They even involved a dream doctor to cast her analyzing eye on the stories. A physical exhibition and an extensive online gallery with videos are the result. Read more…

Man Pamperer in times of flu

on July 26, 2012 by Tim Comments

We men tend to be the biggest whingers once the cold hits us (it’s winter down here in Australia). So to counter the man-flu, my ex-colleagues from Holler Sydney are giving all poor male souls a companion in time of need: Flo. Cold remedies Strepsil and Lemsip are together behind this much needed online pampering.

Read more…

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Chrome Web Lab

on July 24, 2012 by Tim Comments

Does anyone remember any relevant experiences (not ads) for Internet Explorer or Firefox? Chrome just keeps on astounding through interactive demos. B-Reel has just launched Web Lab, a collaborative project for Google Creative Labs based in the Science Museum in London. It lets visitors to the Science Museum (in real life as well as online) interact with five experiments. Read more…

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Wrangler Keep True

on July 23, 2012 by Tim Comments

Wrangler and Stink Digital have iterated their series of interactive videos with “Keep True”. This is their Fall/Winter collection experience and as in its predecessors, simple ‘drag and release’ interactions drive the story. Lovely soundscape as well. Read more…

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