Author Archives: Tim

McDonald’s – Come as you are

OMD, BETC and JCDecaux Innovate surprised visitors of Parisian district La Defense with this interactive photo box by McDonald’s. Making people part of the on-screen interaction as well as sending them a still to their mobile and handing out large prints, the activation created smiles all around.

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Come pin SXSW with Rocco

As SXSW kicks off this Friday, Adverblog editor Rocco Stalvord is our man on the ground. Given that our Pinterest boards have quickly attracted a big following, we asked Rocco to ‘pin the shit out of SXSW 2012′. And you dear readers can be part of it. Give us your Pinterest username and we’ll add you to the SXSW 2012 board. Tweet @adverblog, email teamadverblog at gmail or comment here or on Facebook.

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Cadbury Creame Egg Goos

Cadbury Creme Egg wants the Irish to help blow up big versions of their ‘Runny Egg’ this Easter. According to Cadbury, the more online support is received the more excited the Creme Egg will become, “culminating in a daily egg-splosion of Goo broadcast live through a designated Facebook app”. Read more…

The Creative Ransom

Melbournian junior creatives Andrew Grinter and Lee Spencer wanted to land interviews with very successful (aka very busy) Creative Directors. Their method? Buy up the domain names of said CDs and holding the sites for ransom. “An interview or else the site will get it”. And their threat was very real. Watch the video for what happened next. Read more…

Adverblog’s Facebook timeline hack

Facebook has rolled out their ‘timeline’ to brand pages. And since our page is growing and growing in popularity, we decided to make good use of the new top image. We got a neat ‘decision map’ and we hope you’ll end up in the right spot: http://www.facebook.com/Adverblog Read more…

Snake the Planet

“Snake the Planet!” is a project by the Mobile Projection Unit (MPU) in Sydney. Packing a projector, computer and a camera into a nanabin (grandmother’s shopping helper) and taking it out into the streets they are able to play games on any building they choose. This kind of Urban Gaming recognizes the features of facades, doors and windows and replicates them as obstacles within the game ‘Snake’. Read more…

We Are Bonds

Iconic Australian fashion brand Bonds has been around for 35,301 days (aka since 1915). To celebrate their long-running relationship with Australians their new campaign is called ‘We Are Bonds’. And everyone is invited to claim their birthdate as one of those 35,301 days. Read more…

The Artistifier

This is a hilarious mashup of YouTube with video and sound effects typical of this year’s hit film “The Artist”. Go grab any YouTube URL and create an Oscar-worthy masterpiece in seconds. Don’t forget to add captions like I did on poor Mits’ previous Adverblog post of a Japanese viral. Read more…

Advertising – what a small world

Have you ever bumped into an old colleague (now working at a competitor agency), and said to yourself: ‘Advertising, what a small world!’. That’s what we did at Publicis Mojo and were promptly inspired to create these 20 small agency planets. Sydney’s advertising elite as tiny worlds. And a challenging game to recognise their HQs. Read more…

WorkClub uses Pinterest to find a CD

Pinterest becomes more and more interesting for brands and advertisers and it is great to see agencies having fun with the format. WorkClub kicks it off by using a pin board to illustrate the job description of a new CD.

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