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Author Archives: Tim

Grandma Hilde’s Renault 4

on July 4, 2012 by Tim Comments

Yes, promotions are a crucial part of growing an audience on Facebook. But Renault in Holland showed that they don’t have to be run-of-the-mill executions but can come in the guise of nostalgia and good old storytelling.  The concept centred on a classic Renault 4 owned by the character Grandma Hilda. As she wasn’t able to drive it anymore, she decided to give it away to the most ardent Renault fan online. Read more…

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How to look your best the morning after

on July 2, 2012 by Tim Comments

Ever went to YouTube for tips and instructions? From using software to cooking and fixing things, instructional videos by everyday people have become our inspiration and indispensable helpers. Lauren Luke for example is one of YouTube’s stars when it comes to all things make up. And BBH London have done a clever collaboration with her to raise awareness for a charity. Read more…

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The Most Creative Country In The World

on July 1, 2012 by Tim Comments

Cannes has wrapped, and that means it is Lion counting time. While big countries such as USA, England, Brazil or Germany can be proud of their mountains of shiny metal, one tiny nation regularly defies the odds: New Zealand. In 2011 Kiwis pocketed 1 Lion per 155,989 citizens. And since they enjoy taking the piss out of themselves as well as sticking it to the Australians, here is a fun film advertising their national ad award (Axis). And yes, it won a 2012 Lion as well. Read more…

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Google Docs Masters Edition

on June 29, 2012 by Tim Comments

In what sounds like an 80s ‘Trivial Pursuit’ package, Google is demonstrating how collaboration works within Google Docs. This is especially interesting when you share a text with literary greats like Charles Dickens or Edgar Allan Poe. Read more…

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Build with Chrome and Lego

on June 26, 2012 by Tim Comments

I bet many of you have learned the basic building blocks of life with Lego. While we might already be passing it on to our own kids, we still love building with it ourselves. Google Australia have worked with Lego to bring that building experience into the browser, again showing off what Chrome can do. Read more…

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Tweets for Sweets

on June 22, 2012 by Tim Comments

From Toyota Etios in South Africa comes this sweet window installation driven by tweets. It rewarded South Africans for stopping and tweeting with the right hashtag (#etiossmile). Then the sweet released by the tweet and rolling through the Rube Goldberg-style machine was theirs.

Read more…

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Blogged & Bound portrays fashion bloggers

on June 11, 2012 by Tim Comments

Ever wondered what makes a passionate fashion blogger tick? ‘Blogged and Bound’, a branded content project for Toni & Guy Hair Products, answers that question. Portraying 20 of Australia’s most popular fashion bloggers Tony & Guy captured these bloggers’ audiences as well anyone interested in the world of fashion and hairstyles. Read more…

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Samsung Seductive Motion

on June 6, 2012 by Tim Comments

Samsung is currently topping the viral charts with this spot involving Victoria’s Secret model Angela Bellotte, who, in a pair of incredibly short shorts, manages to excite a skyscraper full of office workers. Read more…

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GoPro goes backpacking

on June 5, 2012 by Tim Comments

All action-oriented filmmakers will enjoy this new GoPro camera with a wifi-control called ‘Bac Pac’. Watch this video featuring skate legend Ryan Sheckler. It nicely illustrates the new freedom to use burst or multi-camera viewpoints while in motion. I am sure we’ll soon see creative use of it in ads near your screens. Read more…

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MaKey MaKey

on June 3, 2012 by Tim Comments

‘MaKey MaKey’ is a seriously awesome device that finally lets you create the banana keyboard you’ve always dreamt of. Anyone can use a MaKey MaKey set and aligator-clip any object and turn it into a keystroke. And instead of Samsung, Intel or Logitech behind this device, two smart MIT students are running the show. Read more…

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