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Author Archives: Tim

Digital Gum Ball Machine

on July 18, 2012 by Tim Comments

My former colleagues from Razorfish Germany have found a charming way to sell and distribute digital content to NFC enabled phones. Check out how an old gum ball vending machine became a virtual goodie box. Read more…

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Vooza, the next big Start Up

on July 16, 2012 by Tim Comments

Vooza is “like Spotify meets Grindr except for rental cars but run like it was for a hotel.” The team behind this new app discusses its functionality, the design philosophy, learning from failure, and Radimparency. Yes, you’ve read correctly: Radimperancy is a contraction of radical, impactful transparency. You better sign up to their updates immediately, this will be huge. Like a volcano disrupting. Read more…

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A conversation with my 12-year old self

on July 6, 2012 by Tim Comments

This post has very little to do with online marketing. Except, it shows how we can do amazingly creative things with all this documentating and archiving of our digital lives. For example, writing and performing a chat with your 12-year old self.

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Grandma Hilde’s Renault 4

on July 4, 2012 by Tim Comments

Yes, promotions are a crucial part of growing an audience on Facebook. But Renault in Holland showed that they don’t have to be run-of-the-mill executions but can come in the guise of nostalgia and good old storytelling.  The concept centred on a classic Renault 4 owned by the character Grandma Hilda. As she wasn’t able to drive it anymore, she decided to give it away to the most ardent Renault fan online. Read more…

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How to look your best the morning after

on July 2, 2012 by Tim Comments

Ever went to YouTube for tips and instructions? From using software to cooking and fixing things, instructional videos by everyday people have become our inspiration and indispensable helpers. Lauren Luke for example is one of YouTube’s stars when it comes to all things make up. And BBH London have done a clever collaboration with her to raise awareness for a charity. Read more…

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The Most Creative Country In The World

on July 1, 2012 by Tim Comments

Cannes has wrapped, and that means it is Lion counting time. While big countries such as USA, England, Brazil or Germany can be proud of their mountains of shiny metal, one tiny nation regularly defies the odds: New Zealand. In 2011 Kiwis pocketed 1 Lion per 155,989 citizens. And since they enjoy taking the piss out of themselves as well as sticking it to the Australians, here is a fun film advertising their national ad award (Axis). And yes, it won a 2012 Lion as well. Read more…

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Google Docs Masters Edition

on June 29, 2012 by Tim Comments

In what sounds like an 80s ‘Trivial Pursuit’ package, Google is demonstrating how collaboration works within Google Docs. This is especially interesting when you share a text with literary greats like Charles Dickens or Edgar Allan Poe. Read more…

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Build with Chrome and Lego

on June 26, 2012 by Tim Comments

I bet many of you have learned the basic building blocks of life with Lego. While we might already be passing it on to our own kids, we still love building with it ourselves. Google Australia have worked with Lego to bring that building experience into the browser, again showing off what Chrome can do. Read more…

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Tweets for Sweets

on June 22, 2012 by Tim Comments

From Toyota Etios in South Africa comes this sweet window installation driven by tweets. It rewarded South Africans for stopping and tweeting with the right hashtag (#etiossmile). Then the sweet released by the tweet and rolling through the Rube Goldberg-style machine was theirs.

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Blogged & Bound portrays fashion bloggers

on June 11, 2012 by Tim Comments

Ever wondered what makes a passionate fashion blogger tick? ‘Blogged and Bound’, a branded content project for Toni & Guy Hair Products, answers that question. Portraying 20 of Australia’s most popular fashion bloggers Tony & Guy captured these bloggers’ audiences as well anyone interested in the world of fashion and hairstyles. Read more…

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