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Author Archives: Tim

Blogged & Bound portrays fashion bloggers

on June 11, 2012 by Tim Comments

Ever wondered what makes a passionate fashion blogger tick? ‘Blogged and Bound’, a branded content project for Toni & Guy Hair Products, answers that question. Portraying 20 of Australia’s most popular fashion bloggers Tony & Guy captured these bloggers’ audiences as well anyone interested in the world of fashion and hairstyles. Read more…

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Samsung Seductive Motion

on June 6, 2012 by Tim Comments

Samsung is currently topping the viral charts with this spot involving Victoria’s Secret model Angela Bellotte, who, in a pair of incredibly short shorts, manages to excite a skyscraper full of office workers. Read more…

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GoPro goes backpacking

on June 5, 2012 by Tim Comments

All action-oriented filmmakers will enjoy this new GoPro camera with a wifi-control called ‘Bac Pac’. Watch this video featuring skate legend Ryan Sheckler. It nicely illustrates the new freedom to use burst or multi-camera viewpoints while in motion. I am sure we’ll soon see creative use of it in ads near your screens. Read more…

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MaKey MaKey

on June 3, 2012 by Tim Comments

‘MaKey MaKey’ is a seriously awesome device that finally lets you create the banana keyboard you’ve always dreamt of. Anyone can use a MaKey MaKey set and aligator-clip any object and turn it into a keystroke. And instead of Samsung, Intel or Logitech behind this device, two smart MIT students are running the show. Read more…

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Video of the Day: In Time We Trust

on June 3, 2012 by Tim Comments

Grafitti artist COUN is portrayed in this video by Dani Jaleo, well edited to the Glitch Mob’s track ‘Bad Wings’. As Dani writes in the caption “If graffiti was a contagious disease, it would be enough to spend a night with COUN to stay infected”. Read more…

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Goal Celebrations FX

on May 30, 2012 by Tim Comments

If you are in need of some whacky visual effects for your next TV ad, look no further than the creative collective Surrender Monkeys. This video puts a whole new spin on footballers’ goal celebrations. See Thierry Henry present his favourite puppy, Ronaldo develop X-men eyes and Arsene Wenger ride a horsey. Enjoy! Read more…

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New World supermarket ads

on May 24, 2012 by Tim Comments

In the world of supermarket advertising retail is king. Supermarket ads tend to show shiny, happy shoppers and fresh food and glistening aisles and a price… and little else. So the more surprising when an ad like this gets made. New Zealand agency ColensoBBDO shows the myriad of days, fates and stories that touch the supermarket ‘New World’ at some point. Read more…

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Video of the Day: Church Street Boxing

on May 18, 2012 by Tim Comments

Eric Kelly of Church Street Boxing has a unique approach to training his clients–or as he calls them, “miscreants” or “Wall Street nerds”. To help them perfect their boxing technique, Eric subjects them to a funny barrage of verbal abuse, insults, and public degradation. Read more…

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Blow Job

on May 17, 2012 by Tim Comments

Lithuanian photographer Tadas Černiauskas held a very special photo shoot. People visiting his studio (as part of Vilnius Design Weekend) were literally blown away by a strong current of air. Tadas called his photo session fittingly “Blow Job”. Read more…

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Infographic: Google beats Facebook media

on May 16, 2012 by Tim Comments

For the last few years I have been convinced that running Facebook ads is a pretty solid strategic choice. At the same time I found them creatively limiting: tiny pics or video thumbnails and condensing the message into a slither of straight-to-the-point copy. In light of Facebook’s multi-billion IPO comes news that Facebook ads are also not quite as effective as we might think. At least when you compare them to those of the other digital ad juggernaut, Google.

Read more…

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