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Author Archives: Tim

Red Stripe: Street Art at shutter speed

on May 16, 2012 by Tim Comments

Red Stripe’s “Make Art On The Street” released this animation of a special piece of street art. Scottish artist Spaceboy, helped by his graphic students from Edinburgh College of Art, animated his paste-ups on the shop shutters of Newhaven Harbour. It is a nice animation in itself, capturing and recording each frame of the paper installation. But what I really like about the film is that the interview with Spaceboy (talking in his heavy Scottish accent) is actually woven into the dubby Jamaican soundtrack. Ah sey one! Read more…

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Video of the Day: VW Polo Dad

on May 14, 2012 by Tim Comments

Here is one for all the dads in the world. DDB London’s video pulls all the heart strings the father of a girl can possibly have. From the title you can guess how the story ends… Read more…

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The EVOC Indestructible Billboard

on May 11, 2012 by Tim Comments

Outdoor sport brand EVOC wanted to highlight the protective nature of their backpacks. Publicis Munich created an “Indestructible Billboard” where people could experience the shock absorbing effect of EVOC’s backpack. As the billboard was also connected to Facebook, the people test-punching the backpack were photographed and uploaded to the brand’s facebook page.

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Archifon lets angels sing

on May 11, 2012 by Tim Comments

This installation in the Olomouc chapel (Czech Republic) makes great use of projection mapping. Instead of simply watching an impressive choreography of optical illusions, Archifon’s audience can participate via laser pointers. Aiming at individual figures and architectural elements creates light and sound, letting the visitors be collaborative, audiovisual composers. This kind of interaction should be applied more and could lift projection mapping out of the ‘yesterday’s novelty’ category.

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Lynx Invisible Anarchy

on May 8, 2012 by Tim Comments

Imagine a house full of anarchy – but the only way you could see it, is if you wore the right glasses! Lynx Australia promoted their new scent Anarchy (for men and women) with a world-first ‘invisible video’ stunt. A house in Sydney’s busy party district Darlinghurst was decked out with large LCD screens instead of windows. Wearing the right kind of (polarised) glasses was the only way to discover the sexy and anarchic things going on within the house. Read more…

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C&A displays Facebook fashion Likes

on May 6, 2012 by Tim Comments

When you go shopping for fashion, it’s always good to get a second opinion. Now what about if you could get the opinion of thousands of Facebook users, instantaneously and clearly visible in the shop, right there on the hanger? Would that sway your decision? DM9/DDB equipped a C&A store in Sao Paolo with special hangers that show in real time the “Likes” each piece of clothing has received. Read more…

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Nissan Househunting Test Drive

on May 3, 2012 by Tim Comments

Expats arriving in the Gulf region have two big things to tick off their list before starting their new life there: find a home and buy a car. Nissan in Dubai connected these two needs via a clever banner that matched whatever people were searching for on Dubai’s biggest real estate site. Read more…

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Video of the Day: Ford vs Cane Toad

on May 2, 2012 by Tim Comments

In case you didn’t know, Cane Toads are a pest in Australia. They poison pets and injure humans and you won’t find many sensible Australians who have any sympathy for these creatures. Ford took that as a starting point for a new commercial for the their Falcon model. Read more…

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Digital Perspectives 2012

on April 30, 2012 by Tim Comments

Are you unsure about which of the digital trends will really make its mark this year? Then look no further than ‘Perspectives 2012′ published by independent international agency Reactive. Originally sent to clients in a nicely designed and bound print edition, you can now enjoy the same benefits from the free PDF download. Read more…

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Agency video: Inside HUGE

on April 30, 2012 by Tim Comments

Huge is a full-service digital agency with a motto of ‘transforming brands and growing businesses”. You might know their work for HBO called HBO GO. Having quickly grown to 400 staff in their Brooklyn office alone, it couldn’t have been easy to keep the culture intact. Judging from the vibe in this video, it sure looks like it is good to be Huge. Read more…

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