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Author Archives: Tim

IKEA’s smallest store ever

on April 17, 2012 by Tim Comments

IKEA products help you save space, so the brand decided to prove that point by squeezing an entire store into a banner. Move your mouse around and the products get magnified – by a few more pixels – and can be bought when you click through. Read more…

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First agency site on Pinterest

on April 16, 2012 by Tim Comments

Holler Sydney has made an innovative move by putting their main agency site on Pinterest. So if you are interested in Holler’s work, people and ethos, look no further than the world’s favourite place to tap, pin, browse and scroll. Read more…

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Cornetto Enigma reveals your soft side

on April 16, 2012 by Tim Comments

If you’re a typical bloke and have problems revealing your soft side, maybe you need a cuddly dancing bear to help you open up? That what Cornetto Enigma did in Australia with the help of some nifty Shazam action on TV and Kinect hacks in the real world. Read more…

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Tug of Store

on April 13, 2012 by Tim Comments

An awesome experiment is storming through the Twittersphere. Tug of Store lets users decide in real time whether a product is cool or crap. See the thumbs flitter across the screen as you and your peers vote them up or down. Read more…

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Nokia kicks some Angry Birds’ butt

on April 5, 2012 by Tim Comments

Ever felt like giving those ‘Angry Birds’ a good kicking? Nokia’s line of ‘Amazing Everyday’ and their smartphone Lumia were recently promoted with an Augmented Reality Angry Birds Installation in Sydney where you could do just that. Read more…

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Intel Ultrabook Temptations

on March 22, 2012 by Tim Comments

Intel has launched an international experiental campaign called “Ultrabook Temptations” featuring a series of six light-hearted social experiments. They consist of a variety of ‘Volkswagen Fun Theory’-style set ups in public, across Australia, Indonesia and Thailand. Everything was based on the question “What would you do for an Ultrabook computer?” with the laptop literally rotating in a glas cube in front of the participants. Read more…

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The Great Paper Airplane Project

on March 21, 2012 by Tim Comments

How do you get kids excited about aviation and space flight? By starting with the first plane they normally play with: a paper plane. Just make it a bit bigger. In fact 45-foot big. And fly it high high over the Arizona desert. That’s exactly what the Pima Air & Space Museum is doing today on March 21. Witness paper plane history in the making. Read more…

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The Romney and Obama Rap

on March 20, 2012 by Tim Comments

This is not a political attack ad but it very well could be. Australian Hugh Atkin, creator of the famous “Barrack-Roll”, is at it again and launches “Will the real Mitt Romney please stand up!” featuring Barrack Obama and Mitt Romney as themselves.  Great political rap in the age of the mashup.

Read more…

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Burger King’s TV ad for a Fiverr

on March 20, 2012 by Tim Comments

Burger King (or Hungry Jack’s as it is called in Australia) has collaborated with Fiverr in order to source their new TV commercial. Their so-called Stunner Value Meal happens to be $4.95, so pretty close to Fiverr’s namesake $5 deals for creative services. Read more…

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Renault Twizy trips with Guetta

on March 9, 2012 by Tim Comments

Renault’s Twizy just launched a pretty trippy online driving experience. The idea of ’plugging into positive energy” kicked off this week with a site that lets you steer a Twizy through a pop-psychedelic roller coaster. Left and right movements with the car lets Guetta’s track «Alphabeat» zip through your headphones. Connect with Facebook and the scenery gets populated with your friends names. Read more…

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