Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Tim

MISEREOR puts 2 Euros in motion

on February 14, 2012 by Tim Comments

This is a great idea for turning a charity donation into an experience. German agency KolleRebbe has produced this interactive outdoor poster that shows how your donation puts a lot of things into motion. And it takes a picture of you (the donor) and posts it into facebook. Read more…

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Chrysler calls half-time in America

on February 13, 2012 by Tim Comments

You probably have all seen Chrysler’s Superbowl ad in which Clint Eastwood gravely pep-talks America as a nation. The YouTube channel adds a nice data visualisation of the video’s spread. Add your reach on Facebook or Twitter to get the message out there. Read more…

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Kauko – Remote control your cafe

on February 9, 2012 by Tim Comments

Spying on lovers having a coffee is one thing. Changing the music, lighting and even their table height is another. At Kauko (Finnish for remote) you can do all of this from the safety of the web, illustrating how design affects us all. Read more…

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Switch Channel – Move Homes

on February 3, 2012 by Tim Comments

When property prices slumped in the United Arab Emirates, moving & storage company ‘The Box’ wanted to stand out with their TV ad. They wanted to demonstrate how easy and worry-free it is to move with them. Their idea: moving with us is as easy as switching channels on your remote.

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Grannies call you on Sweater Day

on February 1, 2012 by Tim Comments

WWF and supermarket chain Loblaw wanted to raise awareness among Canadians for National Sweater Day on Feb.9th. On this day you are to turn down the heat and put on a sweater. In support of this day, The Granny Call Centre was set up– where you can sign up to get a call from a real Granny, reminding you to put on some knitwear. Read more…

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Merry Paycheck

on January 30, 2012 by Tim Comments

This past Christmas, Norway’s DNB bank wanted to leverage their sponsorship of the famous Norwegian Broadcasting Boys Choir. Their agency ended up recommending a very unusual media choice: their telebanking menu. Read more…

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Net A Porter Window Shopping

on January 26, 2012 by Tim Comments

To celebrate the launch of ‘Karl’ by Karl Lagerfeld, a range available exclusively at Net-a-Porter, the online fashion giant produced a real window shopping experience. Fashionistas are invited to come to shop fronts in Paris, New York, London, Munich and Sydney. There they can use the Net-A-Porter mobile app to scan, inspect and buy the hottest items. Read more…

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androp: World.Words.Lights.

on January 25, 2012 by Tim Comments

Japanese agency PARTY have created another stunning music video-robotics crossover, again for androp. Interestingly, you can purchase the hero robot (singer?) as part of alimited edition on eBay. If you can spare $5,000 that is. Read more…

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Barbarian Group: The first 10 years

on January 20, 2012 by Tim Comments

I think an agency has a good culture when it can lay stuff bare. Look back on the successes as well as the weird things that happened along the way. An example of this would be Barbarian Group. They are the creators of (amongst many other things) the legendary ‘Subservient Chicken” and have celebrated their first 10 years with this little online album.

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Nike Jordan: Quick Controls Chaos

on January 17, 2012 by Tim Comments

Be ready for the next stage of interactive video. The Nike Jordan brand launches Chris Paul’s newest shoe, the CP3.V with this live action street court. Chris’s pace and game skills turn the situation into chaos and you can circle the action in a near 180-degree arc. Read more…

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