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Author Archives: Tim

Merry Christmas, Mr. Cabbie

on January 2, 2012 by Tim Comments

Leo Burnett Colombia and Coca Cola devised a special treat for taxi drivers who had to work on Christmas Eve. For one thing, their special¬†passenger turned out to be a Mr. Santa. Additionally, he had a very familiar destination for each driver. Read more…

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Doritos experience some Paranormal Activity

on December 27, 2011 by Tim Comments

SuperBowl 46 is already casting ahead its long shadow. And as the official TV ads get crafted and polished for February 6, Doritos hold their regular public competition for its own entry. There are a million bucks at stake and a chance for the winner to work with “I’m on a boat” comedy stars, The Lonely Island. Take a peek at this ‘Paranormal Activity’ spoof by Max Gutierrez. Read more…

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Kleeenex helps you over the sneeze

on December 27, 2011 by Tim Comments

Are you living in the Northern Hemisphere? Then chances are, you are fighting a cold and sniffle and sneeze your way towards 2012. Kleenex in Israel came to the rescue of 50 cold-stricken Facebook users and send them special care packages. Read more…

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King of the Bull

on December 22, 2011 by Tim Comments

Danish agency Konstellation organised a socially-enhanced bull ride in their agency. Via image recognition every clumsy fall off the electronic bull was automatically photographed, commented on and uploaded onto Facebook and Twitter. So your way down off the bull was potentially your way up in social media. Read more…

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Race through the agency

on December 20, 2011 by Tim Comments

Visual Jazz have created a racing game that lets you explore a 3D model of their agency. Via the popular 3D game engine Unity users will get a tour-de-force through all the departments of their Melbourne head office.

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ABSOLUT Purity: No ink, only paper, light and shadows

on December 19, 2011 by Tim Comments

Here’s something to sink your digital teeth into. Vodka brand ABSOLUT commissioned¬†German artist Simon Schubert to create an artwork about purity. His solution was letting only light and shadow create the picture,¬†using a special folding technique. The piece is currently on exhibit and heavily guarded, as a bus shelter in Paris. Read more…

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Donate in a tap with BarclayCard

on December 19, 2011 by Tim Comments

Collecting money for charities is going with the times. And this means that the rattling of coins in donation boxes could soon be a thing of the past. Singers from the London Community Gospel Choir used specially designed buckets with contactless payment technology. Read more…

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Augmented Reality gets personal with Lacta and Guinness

on December 19, 2011 by Tim Comments

Brands have often used Augmented Reality (AR) to reveal hidden content. Hold your phone up to a marker and discover animations, videos or games. But AR is increasingly becoming a way for consumers to attach and deliver their own personal messages. Like a love note virtually connected to a chocolate bar. Read more…

Interactive Christmas with W+K, HOST and IdeaWorks

on December 19, 2011 by Tim Comments

This Christmas the theme among agencies seems to be connecting the physical with the virtual. Have a look at these examples by Wieden + Kennedy, HOST and IdeaWorks. Klick and tap around for some festive songs and cheerful interactivity. Read more…

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Arcade Fire – interactive webcam dance

on December 18, 2011 by Tim Comments

Canadian band ‘Arcade Fire’ have relaunched their hit ‘Sprawl II’ in an interactive dance-in-front-of-your-webcam version. Send your little sister or colleagues out of the room and steer the zombie-like creatures with your hands and body. Read more…

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