Author Archives: Tim

C&A displays Facebook fashion Likes

When you go shopping for fashion, it’s always good to get a second opinion. Now what about if you could get the opinion of thousands of Facebook users, instantaneously and clearly visible in the shop, right there on the hanger? Would that sway your decision? DM9/DDB equipped a C&A store in Sao Paolo with special hangers that show in real time the “Likes” each piece of clothing has received. Read more…

Nissan Househunting Test Drive

Expats arriving in the Gulf region have two big things to tick off their list before starting their new life there: find a home and buy a car. Nissan in Dubai connected these two needs via a clever banner that matched whatever people were searching for on Dubai’s biggest real estate site. Read more…

Video of the Day: Ford vs Cane Toad

In case you didn’t know, Cane Toads are a pest in Australia. They poison pets and injure humans and you won’t find many sensible Australians who have any sympathy for these creatures. Ford took that as a starting point for a new commercial for the their Falcon model. Read more…

Digital Perspectives 2012

Are you unsure about which of the digital trends will really make its mark this year? Then look no further than ‘Perspectives 2012′ published by independent international agency Reactive. Originally sent to clients in a nicely designed and bound print edition, you can now enjoy the same benefits from the free PDF download. Read more…

Agency video: Inside HUGE

Huge is a full-service digital agency with a motto of ‘transforming brands and growing businesses”. You might know their work for HBO called HBO GO. Having quickly grown to 400 staff in their Brooklyn office alone, it couldn’t have been easy to keep the culture intact. Judging from the vibe in this video, it sure looks like it is good to be Huge. Read more…

Puma Fastest Purchase

Puma claims to have the fastest running shoes, so shoppers of the Puma Faas shoe should also be among the fastest. This in-store activation by Puma Mexico rewarded a speedy trip to the cashier. Discounts were handed out by counting the minutes it took you from entering the store to purchasing the shoes. Read more…

Do your timesheets, get free beer

JWT Brazil realised  (like everyone else on the planet) that doing your timesheets is a) necessary to be a profitable agency and b) absolutely tedious to do. So in order to inject some fun into the process, they stacked a fridge full of beer that only opens once everyone has done their time sheets. An idea that both the MD and staff can cheer about! Read more…

Street Art Robot by Chevy Sonic

Under the motto ‘Let’s Do This’ Chevrolet collaborated with mural artist Jeff Soto. Jeff created a graffiti piece aided by a Chevy Sonic equipped with spray guns and robotic high-tech wizardry. But rather than the car I now want one of these bad-ass paint rocket launchers!

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R.I.P. Hillman Curtis

A great multi-disciplinary creative, Hillman Curtis, has passed away at the age of 51 on April 18. A true Renaissance man, he combined the skills of a musician, graphic and web designer with being a filmmaker. I first learnt about him through his powerful and innovative interactive work in the 1990s. Some even called him the ‘Michael Jordan of web design’. Check out this lovely tribute to Hillman. Read more…

IKEA’s smallest store ever

IKEA products help you save space, so the brand decided to prove that point by squeezing an entire store into a banner. Move your mouse around and the products get magnified – by a few more pixels – and can be bought when you click through. Read more…