Category Archives: Adv technology

Lynx Invisible Anarchy

Imagine a house full of anarchy – but the only way you could see it, is if you wore the right glasses! Lynx Australia promoted their new scent Anarchy (for men and women) with a world-first ‘invisible video’ stunt. A house in Sydney’s busy party district Darlinghurst was decked out with large LCD screens instead of windows. Wearing the right kind of (polarised) glasses was the only way to discover the sexy and anarchic things going on within the house. Read more…

C&A displays Facebook fashion Likes

When you go shopping for fashion, it’s always good to get a second opinion. Now what about if you could get the opinion of thousands of Facebook users, instantaneously and clearly visible in the shop, right there on the hanger? Would that sway your decision? DM9/DDB equipped a C&A store in Sao Paolo with special hangers that show in real time the “Likes” each piece of clothing has received. Read more…

Nike Building Twist

What once were music shoes now can be used to twist some building in Japan. Looks like Video Projection Mapping + Arduino = Interactive Mapping, really cool. Read more…

Tug of Store

An awesome experiment is storming through the Twittersphere. Tug of Store lets users decide in real time whether a product is cool or crap. See the thumbs flitter across the screen as you and your peers vote them up or down. Read more…

Google’s Project Glass

The ‘Minority Report’ type of technologies just keeps getting closer every day! Google believe technology should work for you — to be there when you need it and get out of your way when you don’t. A team within Google[x] group started Project Glass to build this kind of technology, one that helps you explore and share your world, putting you back in the moment.

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Google Maps in 8-Bit April Fools

The creative folk over at Google have produced an awesome prank on Google Maps. Shortly after the “upgraded” Google Maps went live, Reddit users posted world landmarks and historic sites that could be viewed on the map: the Parthenon, Area 51, Mount Everest. You can also drag a viking looking dude onto Street Map view for a funky street level view.

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Remote control banner ad

It’s been a long time since I’d given up hope on banner ads but I thought this campaign from Beacon (Tokyo) for AR Drone was interesting to say the least.  I think a lot could be done in terms of execution but I love how the idea is strongly linked to product experience. Yes we know this cool toy has been around for a while but this execution is new. Read more…

McDonald’s – Come as you are

OMD, BETC and JCDecaux Innovate surprised visitors of Parisian district La Defense with this interactive photo box by McDonald’s. Making people part of the on-screen interaction as well as sending them a still to their mobile and handing out large prints, the activation created smiles all around.

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Make your own little planet

This is super fun. San Francisco-based web programmer Ryan Alexander has created a fun web app that creates a “little planet” using photos from any Google Street View.

Called the ‘Street View Stereographic’, all one has to do is simply type in the geographic location in the search bar and images will be quickly projected as a sphere. Read more…

Net A Porter Window Shopping

To celebrate the launch of ‘Karl’ by Karl Lagerfeld, a range available exclusively at Net-a-Porter, the online fashion giant produced a real window shopping experience. Fashionistas are invited to come to shop fronts in Paris, New York, London, Munich and Sydney. There they can use the Net-A-Porter mobile app to scan, inspect and buy the hottest items. Read more…