Digital advertising and marketing: only the best ideas worldwide, since 2003

Net A Porter Window Shopping

To celebrate the launch of ‘Karl’ by Karl Lagerfeld, a range available exclusively at Net-a-Porter, the online fashion giant produced a real window shopping experience. Fashionistas are invited to come to shop fronts in Paris, New York, London, Munich and Sydney. There they can use the Net-A-Porter mobile app to scan, inspect and buy the hottest items. Read more…

File under: augmented reality, netaporter

Google maps in a cube

3 weeks ago by Mark comments

The people over at Google have done it again by creating a giant cube with a cityscape on every side to promote Google Maps. This labyrinth-type structure can be shifted around and has a blue ball, which represents your car when one looks at Google Maps, rolling around the streets of the miniature city. The ball journeys through the roads promoting the features of Google Maps as it goes. We love this! Read more…

File under: google maps

Heineken opens your QR world

on January 5, 2012 by Tim comments

Wearing a slogan on your t-shirt is so passé. This summer Heineken Poland have used customised QR codes to let you say what needs to be said. Punters at the Heineken Open’er Music Festival were able to get personal statements encoded and turned into QR code stickers. Other festival guests could then scan the codes and strike up a conversation based on the statements. Read more…

File under: heineken, leo burnett

Concept Vending Machine With See-through Display

on December 22, 2011 by Mark comments

A vending machine prototype is being developed by Sanden, Okaya Electronics and Intel. The 65in HD display window attracts your attention with animations, the camera gives you the once-over when you step close, then targets you with ads based on your ‘physical attributes’. Read more…

File under: concept, vending

Heineken sharing the Christmas Spirit

on December 15, 2011 by Daniel comments

Colour your Christmas: Lightning up a giant Heineken bottle to share the Christmas spirit in Lebanon (by JWT MEA).

File under: christmas, heineken, Lebanon

Mobile tap at the food court – get food

on December 12, 2011 by Mark comments

Our very own Tim Buesing has created an interesting concept application for the use of NFC (near field communication) in food courts. Yes, food courts – like those found at your local mall. The project, dubbed “BrandTable,” involves circular stickers containing NFC tags secured to the tabletop that, when tapped with an NFC phone, launch a menu and ordering page for a particular restaurant. Read more…

File under: nfc

Coopers interactive billboard

on December 7, 2011 by Mark comments

I’m liking that more and more billboards are becoming interactive. It makes so much sense from an advertising perspective. Bus shelters, point-of-sale, restaurant menus etc etc Here is one for Coopers beer that supports the print campaign, via ColmanRasic and Tectonic Digital in Sydney. Read more…

File under: colmanrasic, coopers, interactive billboard

Super cool flexible tablet

on December 7, 2011 by Mark comments

If Samsung makes good on the promises from its latest video, showing a conceptual tablet with a flexible AMOLED screen, then the tablets of the future will make the current ones look ancient in comparison. In the video, a see-through device made entirely of a flexible, AMOLED touch screen is used to take photos, watch videos, read news, play 3D games and translate speech from one language to another – and it all looks amazing. Read more…

File under: amoled, samsung

Interior design via digital design yum

on November 30, 2011 by Mark comments

I love the clash of the old and the new. This installation does it brilliantly. For 350 years the Unversitylibrary Breman has organized and structured information to make it accessible to visitors. As you can imagine, the library has been witness to the incredible evolution of information sharing from paper to digital. To celebrate, this installation titled Wandern im Wissen (Wandering in Knowledge) serves as a representation of the endless flow of shared thought over the years. Via Read more…

File under: installation, Unversitylibrary Breman

‘Indoor Google Maps’ awesome

on November 30, 2011 by Mark comments

Get lost in airports? I have at many Google Maps 6.0 for Android adds a feature that people bewildered by navigation in unfamiliar large indoor places like airports and shopping malls: Indoor maps. Cooool! Read more…

File under: google maps inside

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