Category Archives: Adv technology

Polling feature for Point Roll

Rich media ads are getting new functionalities. Point Roll has announced its new polling feature, Pollster�, further enhancing the ability of advertisers to deliver interactivity with online advertising. Survey users have the ability to share opinions and attitudes, while advertisers can capture valuable information about brands, products and positioning. VP of Marketing, Mitch Rose commented:

“With PointRoll’s Pollster, advertisers can tap this fundamental interest that humans have in the views of those around them to offer new and innovative ways to involve their target users with products and services.”

File under: point roll, polling, survey

Find (and buy) Nemo online

Disney is launching the DVD of Finding Nemo with an innovative online campaign. Thanks to the technological support of Reporo and ValueClick, users who watch the ad can directly purchase the product with a click. To see how the ad looks like and most of all how it works I suggest you going to Reporo’s web site (than click on showcase).

File under: new technology, reporo

Ad-ID platform for ad tracking is ready but…

There’s a new and promising technology for digital ads tracking out there but… it will take a lot of time before it will be accepted and adopted by the industry. CNET News reports today, also explaining how the technology works. Basically, each ad has a 12-digit unique identifier that’s used to track it from creation to distribution. The identifier also allows to link this data to demographic information on people to whom the ads have been delivered.

File under: advertising technology

Quigo Launches Contextual Advertising Platform

AdSonar is a technology presented by Quigo that will allow online publishers to deliver contextually targeted advertising that achieves greater relevancy, reach and revenue for publishers, licensees and advertisers alike. Online contextual advertising is part of the fast growing search engine marketing industry, which experienced growth of 275% in 2001 and 325% in 2002 to $927.4 million in the US, according to the Interactive Advertising Bureau. Read on the press release on Yahoo! Biz.

File under: advertising system, contextual advertising, overture

Eyeblaster goes big

Eyeblaster today announced the launch of Eyeblaster 5.3, the latest upgrade to its industry-leading rich media platform. Eyeblaster 5.3 includes a number of significant enhancements that make it easier for online advertisers to create, manage, and track rich media campaigns directly, and produce more effective online campaigns. One such enhancement is the ability to serve larger file-sizes of up to one megabyte (1 MB). There will also be the possibility of a closer integration with Flash MX. Read on the press release on Yahoo! News, it features also some numbers on rich media.

File under: eyeblaster, large ads, online advertisers, rich media

Know your competitors’ traffic

Will be revealed by a new service by Hitwise: Search Terms. The tool will help businesses better understand how their competitors are using search marketing programmes to attract customers. The news is reported today on Brand Republic Digital Bulletin.

File under: competitors, marketing traffic

NetRatings expands in Europe

NetRatings wants to expand into the European market. They have announced the acquisition of NetCrawling S.A., which offers an online advertising monitoring service. The news is reported by IAR that also reports some opinions to explain that the market for online advertising intelligence has just started to develop and appears to be particularly interesting to follow.

File under: online advertising intelligence, online advertising monitoring

DealTime Launches ROI Tool

Shopping search engine DealTime has released a ROI Tracker, a free tool for advertisers to track their conversion and sales metrics. The ROI Tracker gives three metrics: conversion-to-click ratios, conversion-to-sales ratios, and costs of sales (Internet News talks about it today). We can really say that search engine technology providers are really working hard to make people talk about them. There’s still a big business out there to be exploited. Search technology is particulary important to e-commerce web sites, and I believe it’s interesting to notice how search function efficiency is often underestimated by them or, at least, not considered as important as it should be. Adage talked also about the huge search engine business a couple of days ago. The focus in this case was on search engines and advertising, saying that Sponsored Internet search engine ads spurred more than $200 million in online travel sales and more than 2 million financial services application submission according to new research by the IAB.

File under: e-commerce, roi tracker, search engine, search engine advertising, search technology

Internet advertising targeting

Web site operators are getting better at figuring out where you live and what your interests are, all in the process of better targeting their advertising and content. David Strom writes an interesting column on Internet Week whose title is Internet Advertisers Find Better Ways To Find Out About You. I read it with particular interest since it focuses on targeting and technology aspects, explaining a lot of details from the “backstage” of an online campaign.

File under: advertising technology, targeting

Successful stories: Espotting Media

Nigel Cope on the Independent today tells the story of Daniel Ishag and Seb Bishop, founders of Espotting Media who became multi-millionaires when yesterday they sold the Company to an American group. Espotting Media has been sold to Findwhat.com which operates a similar Internet software technology.

File under: espotting, findwhat, internet software technology