Digital advertising and marketing: only the best ideas worldwide, since 2003

Ads and the future of cars

on November 29, 2011 by Mark comments

Toyota’s new future car is a billboard waiting to happen. Both full sides of the car are completely customisable instantly. Crazy, mental stuff but also fun and individual… Read more…

File under: future car, toyota

WEBGL TWITTER VISUALIZER & HOLOGRAPHIC INSTALLATION

on November 29, 2011 by Mark comments

This is a Twitter visualization tool with a modern twist. The site created for CNN in advance of the COP17 Climate Change Conference in Durban, South Africa, utilizes the WebGL capabilities of modern browsers such as Chrome, Firefox and Safari to create a globe populated with trees that grow in realtime. Every tweet tagged with hashtag #COP17 will stimulate growth in a plant or tree in the Ecosphere that represents a certain topic, such as sustainability. Read more…

File under: cnn, twitter, webgl

Google Music launches in US

on November 19, 2011 by Tim comments

Google Music has just launched, but unfortunately only into the cloud above US territory. The service can host up to 20,000 of your songs for free and – similar to other music stores like iTunes – lets you discover and purchase new tracks. This snazzy micro site explains Google Music’s features. Read more…

File under: b-reel, google, music

Live Augmented Reality for National Geographic Channel

on November 16, 2011 by Mark comments

Pretty cool use of AR for National Geographic in a Mall. This tech is just getting better and more interactive. Read more…

File under: AR, best, National Geographic Society

Potato chips in real time

on November 11, 2011 by Mark comments

Lay’s has built a vending machine that shows the way their chips/crisps are made. Whack a potato into the machine and watch your chips being made. Simple idea to show off the process. Read more…

File under: best, chips, lay's, vending

Coke Encourage-meter

on November 10, 2011 by Daniel comments

I loved this work from Ogilvy Buenos Aires, the Alentometro (Encourage-meter), a screen disposed in Buenos Aires where fans could watch the next game of the Argentinean football team… if they make enough noise to keep the image on the screen. Very simple, very smart!

File under: argentina, coke, football, match, noise, screen

Xperiathon – a solo marathon

on November 4, 2011 by Mark comments

For all you active smartphone users… Xperiathon is the world’s first marathon that takes place all over the place. A regular full or half marathon in all aspects except one, you run wherever you choose and you do it alone. The race is open to everyone with Endomondo, MapMyFitness or RunKeeper installed on their smart-phone. When you have covered the distance (half or full marathon) you end your run and tap save. This will send your run data to your run tracking service and they will get it from there.

File under: running, Xperiathon

Kinect Effect – Future Possibilities

on November 3, 2011 by Mark comments

Seems to be the week of future ideas This vid shows the future possibilities of Kinect that go beyond the expected, into truly amazing things that people around the world are beginning to imagine. Read more…

File under: best, future, kinect

Sound of Football

on November 2, 2011 by Mark comments

Åkestam Holst and Society 46 created “The Sound of Football” to give visually impaired people a better football experience and maybe, in the future, create new aides that enable you to “see” with sound. As a first test, they arranged a football match between a team of visually impaired players and a team of former professional footballers. They wanted to see how they would perform under equal conditions – in a match where no one can see. Read more…

File under: best, football, pepsi

Microsofts vision for the future

on November 1, 2011 by Mark comments

Kinda cool – I love the fridge idea of touching it and seeing what’s in it and how many likes etc for a particular meal/ingredient. I’m hungry right now – haha! Did you have a favorite scene? Read more…

File under: best, future, microsoft

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