Category Archives: Advergames

Peeing in the right pot

Behavioural economics seem to be creeping into more and more advertising campaigns as we see the shift from pure messaging to the creation of experiences.  I love this example from Waternet (Amsterdam water supplier) who set out to stop guys peeing into the canals during Queen’s Day.

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Cornetto Enigma reveals your soft side

If you’re a typical bloke and have problems revealing your soft side, maybe you need a cuddly dancing bear to help you open up? That what Cornetto Enigma did in Australia with the help of some nifty Shazam action on TV and Kinect hacks in the real world. Read more…

Nokia kicks some Angry Birds’ butt

Ever felt like giving those ‘Angry Birds’ a good kicking? Nokia’s line of ‘Amazing Everyday’ and their smartphone Lumia were recently promoted with an Augmented Reality Angry Birds Installation in Sydney where you could do just that. Read more…

Mad Men: the game

This week it is all about Mad Men coming back to the screen, lots of official releases and lots of Internet memes featuring Don Draper, and also stuff like this one i stumbled upon last night, an 8-bit game portraying some “Sterling, Cooper, Draper, Pryce” adventures: Read more…

The first advergame you can play vs. your cat

You can now play air hockey against your cat. At SXSW Purina presented a new iPad game where (human) players have to fight for a bowl of animated Friskies cat food, battling against their very own cats. The idea of advergames for cats isn’t new, as Purina launched last year the first series of tablet games for cats only, however a digital challenge between humans and cats is probably the innovation many of us have been waiting for for ages (you know this comment is meant to be ironic, don’t you?). Read more…

Remote control banner ad

It’s been a long time since I’d given up hope on banner ads but I thought this campaign from Beacon (Tokyo) for AR Drone was interesting to say the least.  I think a lot could be done in terms of execution but I love how the idea is strongly linked to product experience. Yes we know this cool toy has been around for a while but this execution is new. Read more…

Renault Twizy trips with Guetta

Renault’s Twizy just launched a pretty trippy online driving experience. The idea of ’plugging into positive energy” kicked off this week with a site that lets you steer a Twizy through a pop-psychedelic roller coaster. Left and right movements with the car lets Guetta’s track «Alphabeat» zip through your headphones. Connect with Facebook and the scenery gets populated with your friends names. Read more…

The TwitterScrabble advergame

Genius idea by Duval Guillaume Modem to promote Scrabble Trickster, a new game obviously inspired by the original Scrabble. For a new game based on playing with words, what better than the idea to launch a Twitter based Scrabble challenge to the social media community in Belgium? Write the highest scoring Scrabbletweet with a set of one hundred random characters. Every day the highest scoring tweet wins the board game.

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Snake the Planet

“Snake the Planet!” is a project by the Mobile Projection Unit (MPU) in Sydney. Packing a projector, computer and a camera into a nanabin (grandmother’s shopping helper) and taking it out into the streets they are able to play games on any building they choose. This kind of Urban Gaming recognizes the features of facades, doors and windows and replicates them as obstacles within the game ‘Snake’. Read more…

OOH advergame by BMW

Very interesting interactive campaign by BMW in South Africa. For the launch of the new 1 series car, they’ve attracted and engaged consumers with a racing game projected on buildings and scaffoldings. The fun thing is that consumers had the chance to join the game by connecting their iPad to a dedicated Facebook app. Read more…