Category Archives: Advergames

OOH advergame by BMW

Very interesting interactive campaign by BMW in South Africa. For the launch of the new 1 series car, they’ve attracted and engaged consumers with a racing game projected on buildings and scaffoldings. The fun thing is that consumers had the chance to join the game by connecting their iPad to a dedicated Facebook app. Read more…

MINI: Fan the flame

MINI is running an interesting live Facebook campaign, in which one fan can win an actual MINI Countryman. They’ve placed the car on a populair Motorshow in Brussels, only hanging on a rope. When you like MINI, you’ll get a shot of fire to burn that rope – when it breaks, the car is yours.

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Race through the agency

Visual Jazz have created a racing game that lets you explore a 3D model of their agency. Via the popular 3D game engine Unity users will get a tour-de-force through all the departments of their Melbourne head office.

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Go from audio hell to heaven

The geneva sound systems promise heavenly sound. In order to qualify for a discount you must go through the hell of listening to a mighty long rendition of ‘Jingle Bells’. Swedish agency Akestam Holst and Geneva Lab will additionally reward the three most enduring souls who listen the longest.

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Droga5 goes to war in Iraq

What’s more real than today’s realistic looking war games? Real war of course. Turtle Beach, maker of gaming audio gear like headsets, teamed up with agency Droga5 New Zealand to explore this premise. They sent an experienced Kiwi gamer (not a soldier) to a real war zone: Iraq. Read more…

The paper advergame

I’m a big fan of print campaigns that get interactive above and beyond QR codes. The “paper” advergame is traditional innovative idea by DDB Helskinki to promote mobile operator Sonera, who has been the first to launch a 4G mobile network. Read more…

Toyota’s Social Network Racer

Japan’s hot shop ‘Party’ have launched a racing game that uses your social content as billboards along the track. It is an awesome execution with real game play value and an eerie distraction through the familiar photos whizzing past. Win the overall race and you could go to Japan, to see Toyota’s new sports car FT-86 unveiled. Read more…

Move over Farmville, here’s Glitch

Glitch is a free social game, in which playing with your friends, learning and collaborating looks like a whole lot of whacky fun. Watch the cool trailer with its trippy soundtrack and then head over to the site. Read more…

Red Bull races the Formula Face

It seems like Sebastian Vettel continues to dominate the real Formula 1. Now Red Bull sets out to gain pole position in another kind of race: doing the best browser racing game with facial expression controls. Gentlemen, start your engines please. Read more…

The Ariel Fashion Shoot

Aim, stain, win. Three words to define this amusing interactive ambient campaign by Ariel, not exactly the coolest brand on earth, but surely among the uncool brands that do a great work with unconventional marketing ideas to attract consumers’ attention. This campaign comes from Sweden and was executed in downtown Stockholm at the Central train station just a few weeks ago. The idea is pretty cool, it’s an advergame with targets & effects in the real world.

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