Category Archives: Advergames

Adidas Japan: Shootter

Adidas Japan ask you to enter a duel with one of your Twitter followers. Log in, Power up and ‘shootter’ as hard as you can – essentially you are challenging your opponent to try to score a goal against you. Read more…

Can you save the world? Bring it on!

French railway service SNCF, has just launched a brilliant online campaign to promote its sponsorship of the American Film Festival in Deauville as well as its train service that connects Paris to the beautiful village in Normandy. It’s like a disaster movie. With the climax, the hero who looks like Bruce Willis, the embarrassed/embarrassing military and a mission to accomplish. Watch the trailer and give it a try. Can you save the world?

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Rookie Blue: Interrogation Room

Ever watched Law & Order and thought you could do better than the detectives questioning a suspect? In the Canadian “Rookie Blue: Interrogation Room” you can test whether your intellect and instincts are up to scratch. Break the case and you might save the missing girl. Read more…

Kiwibank Green Ops

How many times have you heard a state-owned bank use first person shooter game words like ‘ops’ (as in operatives) , ‘deprogramming’ and ‘rehab’? And where you see agents in a secret vault and alarm bells going off? In fact Kiwibank had no inhibitions and launched a series of interactive online videos on YouTube, urging you to break free from bad banking experiences. The Green Ops are ready for the rescue.

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Buffer Busters get away in an Urban Dash

Augmented Reality games are heating up in different parts of the world: As MINI’s Getaway had proven that Stockholm can unite in a hunt for an elusive MINI Countryman, New Balance in New York and Vodafone in Germany are following in their (running) footsteps. The aim: use smartphones to move people into stores. Read more…

You LOL, you lose

British flavoured milk brand Frijj (pronounced ‘fridge’) introduce us to a new web sport: keep a straight face while watching LOL videos. The site exposes you to a range of videos, ranging from cute to fail to painful. Using face tracking it registers your reactions, so you better suppress your giggles. As the title suggest, as soon as you smile the stream ends and you are out of the game. Read more…

Fleet Commander: Attack the Death Star

Fleet Commander is the result of a 3 year long project at the Electronic Visualization Laboratory by computer science grad student Arthur Nishimoto. It turns an already impressive 20-foot multitouch screen into a gigantic strategy game.

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Gaming on YouTube: NZ Airforce, Intel and Wonka

From Kiwi agencies Resn and Saatchi Wellington comes a row of games for New Zealand’s air force (how cute is their logo?). The games under the title “Step Up” can all be played on the NZ’s airforce YouTube channel – give them a go. The special twist is that you are controlling a live camera across a model landscape. After you have finished playing the game, you can get a personalized YouTube video of your flight to share with friends.

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Doritos presents: The rise & fall of Esteban Ortega

Very cool integrated campaign just released by Doritos in the UK. The rise & fall of Esteban Ortega is a beautiful 2 minutes TVC supported by an additional gaming layer to activate consumers on Facebook or through their mobile devices, both iOS and Android. Read more…

MINImaps! Drive your MINI anywhere in the world

What happens if you combine Google Maps, Flash and Facebook with a cool automotive brand? MINImaps is the answer. A multi-player driving experience by MINI France that allows you to join a virtual race around the world based on Google Maps, while challenging your friends or complete strangers.

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