Category Archives: Advertising awards

Ikea launches Nike+ inspired app for cake lovers

Kondis is an Ikea application similar to Nike+. It keeps track of your runs and walks but most of all it tells you how many calories you still have to burn in order to eat your favorite cake. Forsman & Bodenfors are of course behind the iPhone app that I believe was launched in Sweden only with an hilarious video.

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You need a case study? Case-O-Matic is for you

I received this last night from JWT Spain and it was lots of fun: It takes you a lot of time to edit your case studies? Do you miss the old times when you didn’t have to make them? Don’t have many journalists that talked about your idea? Don’t know how to calculate the ROI? Sometimes, don’t you feel that all case studies are made by the same machine?

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Junior Aussie Creatives

*NEWS* The 2011 News Limited Young Lions competition launches today for the best young advertising talent in the country to compete across the Media, Print and Digital categories. Open to entries from each state, the national competition challenges young professionals at the start of their careers in the media, advertising and marketing communications industry. The aim of the competition is to identify the hottest young talent to represent Australia at the worldwide Young Lions Competition held in Cannes as part of The International Festival of Creativity (formerly International Advertising Festival) in June. Get on it young guns!

Best social advertising of 2010

Also this year I’ve been invited by Marc at Osocio to vote for the best social advertising campaign of 2010. The winner has been announced last night, and with no surprise it’s “Embrace Life – always wear your seatbelt” a spectacular video in slow motion we also featured here on Adverblog and that has reached almost reached 14 million views on Youtube. Among the finalists, the other campaign that I really liked is the installation “Water Talks” for the World Water Day by Solidarités International.

One Show: Best of Digital Decade

Last year One Club invited top digital creatives to cull the best interactive work from from the past decade of One Show Interactive winners. Over 75 pieces were nominated, judges voted for their favorites, and the top ten pieces were determined. Go take a look at some of the inside stories of the selected works. (via The One Show)

Need a case study?

If you’ve ever been to dig the entries of any advertising festival, you’ll realize that the last trend is doing case-studies for every single entry. I think that sometimes it could be helpful to catch up the whole idea of, let’s say, an integrated campaign, but meaningless when you’re explaining the concept for a banner, do you really need a 3 minutes video to explain a rich-media banner? Then, the good folks at Escola Cuca (in Sao Paulo, Brazil) have released this nice video on this subject (the part of “try learning chinese” made me laugh)

Ad Land

To launch the new identity of the Creative Circle awards in the UK, Mark Denton and the team at Coy! have produced this fantastic animated film referencing dozens of great ads from the last god knows how many years. Try and spot all of them, best score so far is 78…

Osocio Awards

I’ve been very proud to be part of the jury to select the Osocio 2009 Awards. Marc and his team do a fantastic job in showcasing and promoting creativity for social campaigns. The Osocio’s Best Campaign 2009 and Osocio’s Special Award 2009 have been announced a few days ago. I personally loved the interactive video project Choose A Different Ending as part of the campaing Drop the Weapons launched by the London Police and created by AMV BBDO. Enjoy it by playing the video below.

The value of 5 Gold Lions is…

Boondoggle is the agency behind the extraordinary Axion Concerts banners campaign that have been awarded in every single competition this year. And they came up with this funny video to celebrate the Lions they’ve won…

Pick your own cyberlions

Gulp! I’ve been offline for a week or, better, I’ve been using the Web for a week only for work or to read news about Michael Jackson death (that was really a shock as I was a big fan of Jacko). That’s weird, especially because it means I’ve been offline during the most important (?!) week of the year for those who work in advertising. Next year I have to be there. I keep repeating the same thing every year, even if people around the Web is now questioning if and how advertising awards still matter. Actually, the thing I like about Cannes is the fact that you can meet a lot of people and see a lot of creativity, the best food for thought to improve in your job if you really love it. Talking about the CyberLions, which is the category I’m most interested into, it’s great to see a lot of winners have been already featured on Adverblog in the past year or so. Once again this gives me the opportunity to thank Daniel, Geoff, Laurent Mark and Rocco (in strictly alphabetical order) for the super contributes. Thank you guys!! Going back to the awards, like every year the final result provide us with a lot of discussion points. There are quite some awards I personally don’t understand but it’s not my job to criticize the jury’s output, especially (but not only) because Mark was part of it and I definitely trust him. I rather would like to share my own point of view on the Cyberlions, picking my personal list of “winners” with an approach which, as usual, tries to look at the creativity from a marketing perspective. My Grand Prix goes to Uniqlo Fashion Map (Dentsu). The Gold is for Donate-a-meal (Ogilvy). Silver to The Truth About Smart (Agency Republic) and Bronze to Into the Closet (Forsman & Bodenfors). Of course, I’d love to know your opinion about the Cyberlions, please leave a comment (below, right after the google ads) with your own top five.