Digital advertising and marketing: only the best ideas worldwide, since 2003

And the lion goes to… Nike!

on June 19, 2003 by adverblog comments

Nike dominated this year’s Cyber Lions Adage winning seven Lions for work in four different countries. “If this continues, this is going to become the Nike festival, at least on the cyber side” remarked Cyber jury president Marco Tinelli of Paris agency FullSIX. More information concerning the Web sites awards can be found on Brand Republic while the complete list of awared Cyber Lyons is on Le Journal du Net (fr).

File under: awards, awards list, cyber lions, nike

“Feel the Fury” wins an award

on June 3, 2003 by adverblog comments

“Feel the Fury” advertising campaign for the University of Miami Hurricanes football has been awarded by Web Marketing Association (WMA) for Best General Interest Rich-Media Advertisement. The news is reported today on Hurricane’s web site.

File under: advertising awards

Disney Online receives two Internet Advertising Awards

on May 27, 2003 by adverblog comments

As reported today by Business Wire, the Web Marketing Association has awarded Disney Online Best Travel Integrated Advertising Campaign for the “Ohana Island mini-site and sweepstakes.” While the FamilyFun.com Weekender newsletter was awarded Best General Interest Newsletter HTML email Campaign.

File under: advertising awards, disney

Pen: best interactive viral campaign

on May 24, 2003 by adverblog comments

General Electrics has won the first prize for the best interactive viral campaign at the One Show Interactive Awards. “Pen” is an interactive viral application, and was an integral part of GE’s online “Imagination at Work” campaign.

File under: interactive awards, viral campaigns, viral marketing

Nike named Advertiser of the Year

on May 18, 2003 by adverblog comments

Nike has been recently nominated Advertiser of the Year at One Show Interactive. In its latest issue Ad Week talks about Nike’s interactive strategy and about the evolution of online advertising since its very beginning. The focus, of course, is on rich media, and in the use of interactivity and games to get consumers’ attention and loyalty.

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