Digital advertising and marketing: only the best ideas worldwide, since 2003

Cyberlions: what do you think?

on June 23, 2008 by Martina comments

Winners are out. Uniqclock project by Projector and the Sol Comments project (first unveiled to the world right here on Adverblog!) and Year Zero won the Cyberlion.

What is your feeling about the winners? Do you believe any good project has been left behind? Do you think a project has been overrated? Personally, I think that Uniqlock and Sol were just great and absolutely deserved the Grand Prix. But then, from a purely marketing perspective I think that Waitless and Drive-In game deserved more than the Bronze Lion, while Absolut Machines (gold) and Get Out and Play (silver) were not as good as the jury decided. And you, what do you think?

File under: cannes lions winners

Cannes… Who????

on June 17, 2008 by Mark comments

Ok the Cannes Cyber shortlist is out. Who’s going to win the Grand Prix this year? Got milk tonight or need to fight for a kiss before bed, just remember I have 3 halos while walking around my Ikea kitchen but you may want to Simpsonize me if I am wrong. What do you think?? Maybe a Stella to think about it all… or not.

HOST Wins AIMIA

on March 10, 2008 by Mark comments

Last Friday the Australian Interactive Awards were held and HOST won the Best of the Best. It was a great site that allowed users to message friends/siblings in Oz to go home for a visit. The site integrated with outdoor billboards where New Zealander’s live in Oz.

The Showdown Interactive

on March 3, 2008 by Daniel comments

Sorry, this one is one of us, but I have to talk about it as we’ve spent so much time working on this lately…

Last year, One Show asked us to develop the image for their Interactive competition in 2008. As you may know, fighters have replaced Mariachis as the new mexican cliche and we tried to create a game with some mexican flavor, a bit nasty and that served as a place of reunion for designers, developers, creatives, art directors, etc. trying to have some fun and blood.

Andys

on October 17, 2007 by Mark comments

Meet your maker…or breaker. The Andy’s new site gives your best creative a thumbs up or down. With the ‘Instacritique Work System’. the 2008 International Andy’s pits your best spot against five of the best creative judges in the arena–namely Alex Bogusky, TBWA’s Gerry Graf, la comunidad’s Jose Molla, DDB’s Bob Scarpelli, Mother London’s Mark Waites–and not to mention, an average man on the street. Creatives simply upload their work into the system, select from five facets of motivation – Praise Me, Guide Me, Mock Me, Reject Me and Confuse Me – -select their judge of choice and click on the “I’m Ready” button to see how they fare.

MTV NZ Promax GOLD

on October 11, 2007 by Mark comments

We just won the GOLD award at Promax for our MTV NZ launch! It was a little while ago and such a fun shoot that I’d love to share with you. We also had a really cool site that supported the campaign that unfortunately is not live anymore Hope you like the TVC anyway.

Inside the Happiness Factory

on June 28, 2007 by Rocco comments

Silver Lion winning Coca-Cola commercial ‘Happiness Factory’ (from W+K Amsterdam) now opens it’s doors and gives you a ‘behind the magical scenes’ in this e-documentary. Some of the voices are done by actual Coca-Cola employees

I’ve won the Cannes Grand Prix!!

on June 21, 2007 by Martina comments

Yes, yes, yes, we have won! Today is one of the happiest days in my career, the Cannes Grand Prix, the Cyberlion, I can’t believe it!! Having been the project manager of this incredibly crazy idea, i’m so proud of having worked with the Farfar team and my wonderful colleagues in Diesel (Miguel, Lucinda, Giulia, Richard and Marc) to create an experience that has been so challenging, but most of all so funny to live. It’s a kind of magic, wow! You can watch a recap of the Heidies here.

File under: cyberlion

Let the games begin…

on June 18, 2007 by Mark comments

Cannes has begun for this year. So what are your choices for the gold Cyber’s? My guess is that this year a Cyber choice will be the Best of Show. Given the surge within our industry towards interactive and digital the judges (and the whole event itself) can’t be seen as “old school”. Well it’s just my opinion…

Dutch SpinAwards announced

on April 7, 2007 by Rocco comments

The winners of the annual Dutch SpinAwards (interactive marketing awards) were revealed last Thursday. After selecting a shortlist of 37 ads out of over 300 entries submitted, the jury awarded a total of 13 SpinAwards – 6 gold and 7 silver. Among the golden Spin winners the impressive child suffering campaign (best online campaign) and the Feel Volvo C70 website (best website concept). Also a gold Spin for the Heineken Skypecast (innovation award) in which I was closely involved. Check all the winners on the SpinAward website (in Dutch).

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