Always nice to see that after decades of marketing and advertising people still come up with great simple ideas.
Like so many other agencies ‘La Comunidad’ has offices in several cities and consequently a family of employees miles apart. For their 10 year anniversary they decided to surprise two creatives with a trip to meet half way. Which in their case was smack bang in the middle of the Amazon region. Read more…
Jonathan Bregel was lucky enough to get his hands on the high-speed camera Phantom Flex for the weekend and documented 8 hours in Brooklyn – with zero pre-production and only a small crew. Add nice grading and a massive sound track by Skream and you got yourself a kick ass super slo-mo neighbourhood documentary (if such a thing exists). Read more…
BBH wanted to give their co-founder Sir John Hegarty‘s talk at Cannes some extra love. So instead of uploading his speech to YouTube and posting it onto their blog, they developed a website called Vidazzl. Read more…
Today we are in France, not in Cannes but in Paris, asking our questions to Georges Mohammed-Cherif, founder-president & creative director of Buzzman, a successful independent agency, known, among other things, for the Hunter shoots a bear/Tipp-Ex Experience.
In The Student Corner we have been posting quite a few projects by students who are ready to move into the advertising world. Lots of smart, creative ideas that I’m sure are attracting the attention of several agencies. I bet some of these students will be offered internships and ideally jobs by more than one agency. How to choose the right agency? And what if instead of you pitching your work to the agency, is actually the agency coming up with a digital project to get your attention and hire you? Read more…
I received this last night from JWT Spain and it was lots of fun: It takes you a lot of time to edit your case studies? Do you miss the old times when you didn’t have to make them? Don’t have many journalists that talked about your idea? Don’t know how to calculate the ROI? Sometimes, don’t you feel that all case studies are made by the same machine?
Time to share a new interview. Today we are in London asking our 9 questions to Dave Bedwood, Creative Partner at Lean Mean Fighting Machine and jury member at the Cyber Lions in Cannes this year.
Q1. What is the one thing about your job that gets you out of bed in the morning? Ideas, stolen or otherwise.
Q2. What are your favorite sites/digi campaigns right now? All of the ones we did that were never made, and Old Spice. Read more…
With a month to go before the Cannes Lions, we decided it’s time to start connecting with the jurors of the Cyber Lions. Today we meet Mariano Dorfman, Founder, Executive Creative Director and Partner of Icolic, based in Argentina.
Here we are again with our interview series. Today we meet with Nathan Cooper, Creative Director at Anomaly London and jury member at this year’s One Show Interactive.
Q1. What is the number one thing about your job that gets you out of bed in the morning? I go to work everyday because I like the idea that, as someone that works in this industry, I might be able to make something that has a use or value to someone – something that people might want to look at or play with.
Q2. What are your favorite sites/digi campaigns right now? Heineken Star Player and The Worlds Biggest Pacman, both of which are games…
Q3. Who is the new kid on the block – the agency/business to watch for the future? Google Creative Lab, Facebook Creative Lab (which I’m guessing will happen soon) and all the other tech companies that will undoubtedly do the same. These people are creating the most interesting stuff right now, because they don’t look at what we do in the same way we do.
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