Digital advertising and marketing: only the best ideas worldwide, since 2003

Video of the Day: VW Polo Dad

Here is one for all the dads in the world. DDB London’s video pulls all the heart strings the father of a girl can possibly have. From the title you can guess how the story ends… Read more…

File under: ddb london, volkswagen, vw

Nissan Househunting Test Drive

2 weeks ago by Tim comments

Expats arriving in the Gulf region have two big things to tick off their list before starting their new life there: find a home and buy a car. Nissan in Dubai connected these two needs via a clever banner that matched whatever people were searching for on Dubai’s biggest real estate site. Read more…

File under: nissan, tbwa dubai

Street Art Robot by Chevy Sonic

on April 20, 2012 by Tim comments

Under the motto ‘Let’s Do This’ Chevrolet collaborated with mural artist Jeff Soto. Jeff created a graffiti piece aided by a Chevy Sonic equipped with spray guns and robotic high-tech wizardry. But rather than the car I now want one of these bad-ass paint rocket launchers!

File under: chevy, Goodby Silverstein & Partners

Ford Pinball Park

on April 19, 2012 by Laurent comments

Paris. The Eiffel tower, the Champs-Elysées, fashion, romance… and bad driving habits !

When the idea is invisible

on March 12, 2012 by Bridget comments

It’s not often that you try to make your product invisible as part of your advertising. Dramatizing the new zero-emission technology, Mercedes literally made the car invisible to the environment through a pretty impressive cloaking effect. I love it because the idea is simple, well executed and effective (so far it’s managed to get over 8 million people talking about F-CELL hydrogen fuel cells). Read more…

File under: mercedes, mercedes-benz, new tech

Renault Twizy trips with Guetta

on March 9, 2012 by Tim comments

Renault’s Twizy just launched a pretty trippy online driving experience. The idea of ’plugging into positive energy” kicked off this week with a site that lets you steer a Twizy through a pop-psychedelic roller coaster. Left and right movements with the car lets Guetta’s track «Alphabeat» zip through your headphones. Connect with Facebook and the scenery gets populated with your friends names. Read more…

File under: david guetta, Digitas, Publicis Conseil, renault

Chrysler calls half-time in America

on February 13, 2012 by Tim comments

You probably have all seen Chrysler’s Superbowl ad in which Clint Eastwood gravely pep-talks America as a nation. The YouTube channel adds a nice data visualisation of the video’s spread. Add your reach on Facebook or Twitter to get the message out there. Read more…

File under: chrysler, superbowl, youtube

MINI: Fan the flame

on January 19, 2012 by Rocco comments

MINI is running an interesting live Facebook campaign, in which one fan can win an actual MINI Countryman. They’ve placed the car on a populair Motorshow in Brussels, only hanging on a rope. When you like MINI, you’ll get a shot of fire to burn that rope – when it breaks, the car is yours.

File under: automotive, facebook, mini

Volkswagen 2012: The Bark Side

on January 19, 2012 by Daniel comments

(via and by Jerome Austria)

Funny one, check VW’s 2012 SuperBowl Commercial teaser, a group of dogs barking the Imperial March from Star Wars:

File under: 2012, austria, Jerome, superbowl, volkswagen

Golf Roulette

on September 7, 2011 by Mark comments

Agency Try/Apt, Norway turned E6, the Norwegian equivalent of Route 66, into a roulette board using Google maps and StreetView. The site asked Norwegians to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car car stopped on your spot, it would be yours.

File under: norway, vw

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