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MINI: Fan the flame

MINI is running an interesting live Facebook campaign, in which one fan can win an actual MINI Countryman. They’ve placed the car on a populair Motorshow in Brussels, only hanging on a rope. When you like MINI, you’ll get a shot of fire to burn that rope – when it breaks, the car is yours.

File under: automotive, facebook, mini

Volkswagen 2012: The Bark Side

3 weeks ago by Daniel comments

(via and by Jerome Austria)

Funny one, check VW’s 2012 SuperBowl Commercial teaser, a group of dogs barking the Imperial March from Star Wars:

File under: 2012, austria, Jerome, superbowl, volkswagen

Golf Roulette

on September 7, 2011 by Mark comments

Agency Try/Apt, Norway turned E6, the Norwegian equivalent of Route 66, into a roulette board using Google maps and StreetView. The site asked Norwegians to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car car stopped on your spot, it would be yours.

File under: norway, vw

TomTom: KITT needs an update

on August 2, 2011 by Rocco comments

Last year GPS company TomTom used iconic Star Wars figures Darth Vader and Yoda to promote their services. Now they are back with another iconic figure: no less then Knight Riders’ KITT.

File under: gps, iconic, tomtom, viral

Renault, time to move on to electric cars

on May 27, 2011 by Martina comments

Fantastic 1 minute commercial by Publicis Conseil to present the Renault electric cars series. Love the scene with the woman in the kitchen who activates the mixer like a chain saw! Read more…

File under: automotive, tvc

VW GTI Experiment: What does your car make you feel?

on May 25, 2011 by Daniel comments

GTI Experiment is an interesting experiment developed by DDB Spain for the new Volkswagen Golf GTI, using some techniques of biosensory measurement with the help of GFK (a scientific research center) and some famous bloggers in Spain so they could tell what do we look and feel when we presented in front of a Golf GTI.

File under: ddb, experiment, gti, spain, volkswagen, vw

Audi A1, pure beauty

on May 10, 2011 by Martina comments

BBH London and director Sam Brown are the creatives behind this uber beautiful black & white TV spot for Audi A1. A great example of a commercial that becomes a form of art.

via

LinkedIn or linkedOut?

on April 20, 2011 by Rocco comments

Interesting campaign from Volkswagen Passat in The Netherlands. In LinkedOut they let you test how strong your LinkedIn profile is, compared to others. You can challenge people in your network, and based on experience, connections, references and more you’ll see who’s best. Link to the product is the new VW Passat tagline: full of itself, which is based on the amount of standard build-in services like Front Assist. The campaign is made by Achtung and get’s full (API) support by Linkedin, which seems to be a first.

BMW Activate the Future

on January 20, 2011 by Daniel comments

BMW: Activate the future is a series of four films about the future of mobility and how it could be shaped. The films, released once a week, include a look into the minds and thoughts of some of the most influential scientists, academics, pioneers, and entrepreneurs of our time: (via Mekate)

Aston Martin: True power should be shared

on January 14, 2011 by Daniel comments

This article from The New York Times claims that this Aston Martin campaign (by R/GA London) mashes BMW Films and The Twilight Zone. I don’t know if it does or it doesn’t, but certainly both the teaser and the first episode are amusing, and altough i’m not much into cars i think this one is exceptionally beautiful. And in the end, good content wins. Check it out: True power should be shared.

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