Category Archives: Branding online

Nike Building Twist

What once were music shoes now can be used to twist some building in Japan. Looks like Video Projection Mapping + Arduino = Interactive Mapping, really cool. Read more…

Nike Auction – Bid your sweat

This one is a project of ours at JWT Mexico for Nike Running: an auction site with exclusive Nike products where you don’t use money as your currency, but the kilometers you have accumulated using your Nike+ account. So to get a higher bid you have to run in order to prove that your sweat counts:

Trench Trip, short movie for fashionistas

A collection lookbook transformed into a short movie. Not a new idea, for sure. But I haven’t seen many fashion brands being able to create something as lovely as Trench Trip by Japanese brand United Arrows. Read more…

Gorillaz DoYaThing with Converse

A pretty cool project for music and sneakers fans: Converse has put together a new line up of testimonials, Gorillaz, Andre 3000, and James Murphy. The news is a news because the monster collab includes a limited edition Chuck Taylor All Star Gorillaz Collection plus an original track with a pretty sick video. Read more…

We Are Bonds

Iconic Australian fashion brand Bonds has been around for 35,301 days (aka since 1915). To celebrate their long-running relationship with Australians their new campaign is called ‘We Are Bonds’. And everyone is invited to claim their birthdate as one of those 35,301 days. Read more…

Edwin, beautifully made in Japan

Advertising and brand communication can be beautiful and engaging in many different ways. Take the example of this video by Edwin, a Japanese denim brand. I love it. It’s a behind the scenes look at their manufacturing, and at the people that create such a unique product.

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The Lady Gaga digital domination

Starbucks and Lady Gaga. Amazon and Lady Gaga. Google and Lady Gaga. Farmville and Lady Gaga. Twitter and Lady Gaga. She’s everywhere. She’s a master of online branding across all platforms. In case you missed something, let’s try to recap, even if I don’t even know where to start. Ok, let’s begin with the easy ones… 1. She recently reached 10 millions followers on Twitter. A new record ever. 2. Yesterday she decided to sell her new album for one day on Amazon for $1.99, granting a boost of visibility to Amazon’s cloud service that eventually collapsed (best promo ever…)!

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Marvis Contemporary Toothpaste Exhibition

Are you familiar with the toothpaste Marvis? It’s a kind of cool toothpaste for cool people. A luxury toothpaste I would say. Something you’ll buy at Colette in Paris and definitely not at Walmart. It’s an Italian brand and I think they have been doing quite a good job in positioning themselves out of the mass market. Now the are online with a new website. All Flash. With heavy animations (my Mac got stuck and I had to restart Firefox…). You can also browse the gallery of Marvis ads which I’m not sure if they have ever been released.

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Tips on how to win a Cyber Lion

Lars Bastholm, CCO at Ogilvy NY, explains some tips on how to submit your entries (and hopefully win) to Cannes Cyber Lions in this funny video, the buffering moment made me laugh.

Aston Martin: True power should be shared

This article from The New York Times claims that this Aston Martin campaign (by R/GA London) mashes BMW Films and The Twilight Zone. I don’t know if it does or it doesn’t, but certainly both the teaser and the first episode are amusing, and altough i’m not much into cars i think this one is exceptionally beautiful. And in the end, good content wins. Check it out: True power should be shared.