Digital advertising and marketing: only the best ideas worldwide, since 2003

Edwin, beautifully made in Japan

on January 9, 2012 by Martina comments

Advertising and brand communication can be beautiful and engaging in many different ways. Take the example of this video by Edwin, a Japanese denim brand. I love it. It’s a behind the scenes look at their manufacturing, and at the people that create such a unique product.

The Lady Gaga digital domination

on May 24, 2011 by Martina comments

Starbucks and Lady Gaga. Amazon and Lady Gaga. Google and Lady Gaga. Farmville and Lady Gaga. Twitter and Lady Gaga. She’s everywhere. She’s a master of online branding across all platforms. In case you missed something, let’s try to recap, even if I don’t even know where to start. Ok, let’s begin with the easy ones… 1. She recently reached 10 millions followers on Twitter. A new record ever. 2. Yesterday she decided to sell her new album for one day on Amazon for $1.99, granting a boost of visibility to Amazon’s cloud service that eventually collapsed (best promo ever…)!

Marvis Contemporary Toothpaste Exhibition

on May 2, 2011 by Martina comments

Are you familiar with the toothpaste Marvis? It’s a kind of cool toothpaste for cool people. A luxury toothpaste I would say. Something you’ll buy at Colette in Paris and definitely not at Walmart. It’s an Italian brand and I think they have been doing quite a good job in positioning themselves out of the mass market. Now the are online with a new website. All Flash. With heavy animations (my Mac got stuck and I had to restart Firefox…). You can also browse the gallery of Marvis ads which I’m not sure if they have ever been released.

Tips on how to win a Cyber Lion

on January 21, 2011 by Daniel comments

Lars Bastholm, CCO at Ogilvy NY, explains some tips on how to submit your entries (and hopefully win) to Cannes Cyber Lions in this funny video, the buffering moment made me laugh.

Aston Martin: True power should be shared

on January 14, 2011 by Daniel comments

This article from The New York Times claims that this Aston Martin campaign (by R/GA London) mashes BMW Films and The Twilight Zone. I don’t know if it does or it doesn’t, but certainly both the teaser and the first episode are amusing, and altough i’m not much into cars i think this one is exceptionally beautiful. And in the end, good content wins. Check it out: True power should be shared.

Beautiful experiments about Internet gifts and stolen pixels

on December 20, 2010 by Daniel comments

I love these little projects without brand, experiments with an interesting point of view about how users or media behaves, often understanding that better than most of the brands out there. First of them is Gift a follower, a nice way to reward (in the form of a surprise bag) one of your many followers-friends in social media space at a $1 rate. 100.000.000 stolen pixels is an interesting experiment from Kim Asendorf, stealing pixels from another sites in order to create an archive-directory of them. Would be nice applied to other elements of digital media space, like stealing pixels from horrible banners to make them “in jail”, or things like that

Teach tech to your parents

on December 13, 2010 by Daniel comments

Brought by Google, Teach Parents Tech is a nice way to deliver tech support or advice to your parents. (thx Luis!)

Adidas Originals – Cantina

on June 7, 2010 by Daniel comments

You’ve probably seen these Adidas Originals sneaker collection, based on Star Wars characters. Then it’s time to go to Mos Eisley Cantina (needless to say that Snoop Dogg with a lightsaber is far more scarier than Luke Skywalker)

Coke: The secret is out there

on June 2, 2010 by Daniel comments

This caught my attention this morning, quite good for a teaser, Coke’s secret formula turned into an ARG: There are a few links (this and this and this and this and this and this and this) inside the video to follow the story. (via Stolen Genius)

Easyjet, ecommerce and Facebook

on April 19, 2010 by Martina comments

Marketing on Facebook is continuously evolving, while getting people’s attention is getting more and more difficult. The coolness of the brand isn’t a good reason for keeping its status updates in someone’s timeline. So the same basic process applies in order to gain fans and keep them loyal. Once again, it’s all about being valuable, providing good, amusing or best of all, useful content.

Easyjet has recently launched an Holiday Planner within its Facebook fan page. It’s an application that allows fans (yep, you need to become a fan in order to be able to use it…) to plan holidays together with their friends. And very soon they are going to add a feature that will allow people to buy plane tickets directly from the social network, without having to visit the Easyjet website. This is going to be a huge shift. We are starting to get used to give up our brand websites to let interactions with the our brand to happen mostly on social media… but ecommerce… that’s another story. As a marketer, I don’t know if I’m ready for this. Interactions and relationships on Facebook are so volatile. Also, trust is so difficult to get. I appreciate it’s important to provide consumers with options but I can’t imagine the death of the website to be too close.

File under: easyjet, ecommerce, faceboo

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