Digital advertising and marketing: only the best ideas worldwide, since 2003

AdSense vs Martina (Act 2)

on July 13, 2003 by adverblog comments

I thought the game was over with Google defeating me when a couple of days ago I received this message:

Hello Martina, Thank you very much for your interest in Google AdSense. However, due to VAT restrictions, we are currently unable to accept web publishers in Italy into the AdSense program. We hope to make AdSense available to you in the future. You have already received an email notifying you that your application has not been accepted and we are keeping track of your application. When AdSense becomes available for web publishers in Italy, we will re-evaluate your application. Sincerely, The Google Team

Ok, I said to myself, I have to blame the Italian Government if Google doesn’t accept me in AdSense program. I was a little bit disappointed, but that was it, at least I had a reply. Then I received a message from an Italian reader, Maurizio, who runs this web site that has been accepted in the program… then I found out that also Paolo, a blog-friend that lives less than 50 km from me has been accepted in the program… What’s wrong with me????? Why they don’t want me????? Gimme one good reason! Read Adsense vs Martina Act 1

File under: against google, google ad sense

Diversify the revenue model

on July 1, 2003 by adverblog comments

You can’t base a revenue model only on online advertising. As explained on Boston.com Yahoo! keeps teaching us that it’s important to diversify the revenue stream by offering premium fee-based services. You can’t live with advertising alone… That’s why Yahoo! is lauching Games-on-Demand pay and play as much as you want (or can

File under: online advertising, revenue stream, yahoo! revenue model

Online dating, what a business!

on June 30, 2003 by adverblog comments

Online personals are getting a bigger and bigger business. There is an intense competition between online dating services with Yahoo! and Match.com leading the leading the advertising challenge in the sector. Today on IAR Ryan Naraine pictures a precise state of the art of the market, trying to answer a curious question:

If money can’t buy you love, what’s the explanation for the overflowing cash registers in the online personals space — where high-traffic destinations have found big profits in user-created content?

As in offline life, I would answer: money can’t buy real love�

File under: online dating, online personals

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