Digital advertising and marketing: only the best ideas worldwide, since 2003

Category Archives: Mobile advertising

Multi Lumia Arc of Wonder

on May 26, 2014 by Mark Comments

Cool use of mobile cameras. “The Multi Lumia Arc of Wonder combines smart technology to demonstrate the power of Lumia imaging, and the results are stunning” said Costas Syrmos, head of the Nokia’s creative lab. The result is a unique collection of situations that you would probably only find in New York. Read more…

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Combining existing technologies to create Happy Hour 2.0

on March 28, 2014 by Nikolaj Comments

Successfully mixing social media and socializing can be a tough nut to crack. However Danish agency Konstellation seems to have cracked in a surprisingly simple manner with their latest project for Carlsberg Group. Read more…

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Mood-based ad serving. Why not?

on February 1, 2014 by Ana Comments

Very rarely any of us likes to see an ad on our mobile phone. But what if the mood is right? That’s exactly what Apple is experimenting with. The next-gen ad serving will look at things like time of the day, location, current activity, mood, heart rate, blood pressure, adrenaline level, body temperature and other parameters and determine our emotional state. For this, of course, we need  a wearable tech device, but Apple’s already working on that too.

Advertisers should be thrilled, but then again, knowing Apple, it’s probably going to be a pricey, closed system.

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And finally, make your print ad interactive (no, not with QR codes)

on January 6, 2014 by Ana Comments

Wired’s January 2014 issue has a surprise for you inside. It comes in the form of an interactive Moto X ad, which enables magazine readers to customize Motorola’s Moto X’s color. 11 LED lights stand for 11 possible phone colors.

Made by Digitas.

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The next level of content and commerce integation

on December 21, 2013 by Ana Comments

Is there a better shopping context for Leica camera than Instagram? Leica clearly thinks the answer is no. Instagram is place of budding photographers, photo enthusiasts, and just those in love with a good photo (among others). All of them can now purchase this camera right there on Instagram, without ever leaving their newsstream.

Actually, it’s not as simple as that, but smart people will probably find a way to make it better. As of now, purchasing is enabled by Arco (a tech startup) in combination with following Leica Brazil’s Instagram account. After this, all it takes to become a proud owner of the LeicaC is to comment “purchase” on one of the account’s photos. You can see the ad here.

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Gesture Sharing for Smartphones and Tablets

on January 25, 2011 by Mark Comments

Amnesia Razorfish, Sydney today announced the launch of Amnesia Connect a software breakthrough, which allows instant and seamless sharing and transfer of any content such as photos, music or embedded apps between multiple handheld devices using a Microsoft Surface table using a single gesture. It launched today, and there is more information on the software at: Amnesia Razorfish

Amnesia Connect

Samsung’s “Use your influence”

on September 9, 2010 by Mark Comments

This girl dancing has tons of followers… A new one from The Viral Factory for Samsung and its new Galaxy 850 phone. (via Michael Tabtabai & @bastholm)

Creative QR codes

on February 8, 2010 by Martina Comments

I’m not a big fan of QR codes, but this idea is worth being shared because it’s smart and buzzworthy, at least among us, creative geeks See Frisk mints in action…

via

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Nike True City

on January 14, 2010 by Mark Comments

Nike True City is a really cool iPhone app where you can find some info about different european cities, provided by some “Nike experts”, but leaving it open for you to update the content with your own suggestions of what a “true city” should be. Aditionally the app reveals where new Nike events are taking place, where there are secret QR-codes in each city (i love they include even a QR-Code reader inside the application) or even new Nike products to be launched, creating a really interesting community where you can be rewarded on your own or by sharing to the rest of users. Here’s a little trailer to the app:

Mobile advertising is becoming irresistible

on February 12, 2007 by Martina Comments

I’m sure you already read this several times: mobile advertising it’s about to boom. I had one more article to the list, even if I’m no longer very confident in the potentials of the market. Sounds like we’ve been talking about this for ages, but the so called “explosion” never happened yet. I think it’s also a problem of wording (mobile marketing/mobile advertising and marketing integration) but also a big issue related to costs. Isn’t mobile internet (still) too expensive for users? As a consumer, sorry but in Italy I cannot afford a mobile connection, therefore I don’t use my 3G phone to browse the Web. In any case, for those of you interested in the topic, there was an interesting article last week on Infoworld which investigated the potentials of a market which is expected to more than double in 2007 to $1.5 billion.

Read more…

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