Successfully mixing social media and socializing can be a tough nut to crack. However Danish agency Konstellation seems to have cracked in a surprisingly simple manner with their latest project for Carlsberg Group. Read more…
Wired’s January 2014 issue has a surprise for you inside. It comes in the form of an interactive Moto X ad, which enables magazine readers to customize Motorola’s Moto X’s color. 11 LED lights stand for 11 possible phone colors.
Made by Digitas.
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Is there a better shopping context for Leica camera than Instagram? Leica clearly thinks the answer is no. Instagram is place of budding photographers, photo enthusiasts, and just those in love with a good photo (among others). All of them can now purchase this camera right there on Instagram, without ever leaving their newsstream.
Actually, it’s not as simple as that, but smart people will probably find a way to make it better. As of now, purchasing is enabled by Arco (a tech startup) in combination with following Leica Brazil’s Instagram account. After this, all it takes to become a proud owner of the LeicaC is to comment “purchase” on one of the account’s photos. You can see the ad here.
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Billboard magazine have launched a app for mobile devices that rewards dedicated music fans with a free copy of their magazine. Called the Fan Check Machine, the catch is you have to prove that you have at least 20 tracks on your MP3 device. The execution is simple and the obligatory case film show the app in action.
You have to experience this. What an amazing job by Google Japan. This new Chrome Experiment syncs up your computer and your smartphone, and turns any website into a 3D maze, where you can play.
Dunkin’ Donuts is currently running an interesting social media activation that encourages consumers to interact with the brand in a simple yet creative way, using the coolest social network of the moment: Instagram. The challenge is pretty straightforward: how would you dress up your Dunkin’ Donuts cup for Halloween? Users are encouraged to decorate the cup with a costume and then share a picture on Instagram using the hashtag #DresseDD for the chance to win a gift card. Read more…
Content blocking apps are growing in popularity. You can block football scores to be able to watch the game later (see Heineken) or you can decide to block ads that promote impossible beauty (see Dove). Now, you can also help those friends who recently were dumped by their girlfriends and can’t help trying to call them back to prolong the humiliation. In Brazil, Guaraná Antarctica has launched an amusing Ex-Lover Blocker App that will prevent your friends from dialing their Ex number. If they ignore the block, the world will make fun of them on social media. Evil, but cool.
Uniqlo have created an app in conjunction with Japanese composer Cornelius that creates a unique way to wake up in the morning. The app automatically creates a song that contains current time, weather and day of the week. Users can choose to share a record of the time, weather and temperature at the exact moment the alarm was stopped via social media. Read more…
Here comes a new integrated campaign made in South Korea that uses mobile to drive retail and e-tailing sales. Don’t give me the stink eye just because you saw QR code in the title of the post. Read on. The idea is pretty smart, and not too geeky, considering the popularity of QR codes in the country. Read more…
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