Category Archives: Mobile marketing

Donate in a tap with BarclayCard

Collecting money for charities is going with the times. And this means that the rattling of coins in donation boxes could soon be a thing of the past. Singers from the London Community Gospel Choir used specially designed buckets with contactless payment technology. Read more…

Santa’s QR codes for your Xmas gifts

JC Penney is not the fanciest retail store on earth. And QR codes are not the most user friendly advertising gimmick out there. But I must say that I really like this idea of “Santa Tag”. A sticker with a personalized QR code that can be scanned to record a personalized voice message that gift recipients will be able to scan themselves to listen to the recorded message. Read more…

Axe Auto Romeo

Axe is one of those brands that very often comes up with nice digital ideas. Some of those are sexy, others are just sexist, but most of the times they at least share a good sense of humor. Axe Auto Romeo is app that will help guys to flirt with more than one lady at the time.

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SAS entertains delayed & bored passengers (of other carriers…)

Scandinavian Airlines just launched “The TimeKiller”, an iPhone app for all of those who don’t fly with SAS and therefore get frustrated with delayed flights and long waits at the airport. The insight is super brilliant: Scandinavian Airlines is Europe’s most punctual airline 2009 and 2010 and during July and August 2011. For all the passengers flying with other carriers the experience at the airport can be painful and definitely boring. So until the next flight (when they will choose SAS) they can kill the wait with a series of small iPhone games.

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HTC ChaCha pushes your Facebook button

I guess there is no better post to follow my previous one about staying off Facebook. HTC’s smartphone ‘ChaCha’ wants you to share like there’s no tomorrow, simply by pressing the magic f-button at the bottom of its keyboard. And naturally HTC are promoting this feature within facebook itself. Install their app and ‘see what happens when you push it’ - the result is an extreme version of your own facebook existence. Have a look at my own version in which my dumb profile photo fits serendipitously. Read more…

1 song, 1 fan, 1 ringback tone = great buzz (and conversion)

Ringbacktones have been around for years. As far as I know they haven’t been particularly successful. But this campaign by Forsman & Bodenfors for Comviq could help boosting their popularity. The idea is simple and smart. Comviq, the biggest Swedish pre-paid mobile provider partnered with Universal Music and singer Veronica Maggio to release her new single exclusively as ringbacktone on one phone number only. For two weeks, the only way to hear her new single was to call +46739 52 50 06, a number belonging to a 18 years old student and great fan of Veronica. Love the idea of advertising through experience. Love the idea of jumping on the bandwagon of a music artist popularity to let her, not the brand spread the word about the service. As Adland points out, the amazing thing is that 56% of the people who called the number to discover the song immediately signed up for the ringback tone service.

Heineken Star Player : get in the game

Bravo AKQA ! What a clever and good move for Heineken. The creative agency developped applications which can be played online, on Facebook and especially on mobile, and allow players to bet live on actions during Champions League games. This nice video speaks for itself : I don’t know about you, but I just downloaded the iPhone app, and get ready for tonight’s game. Hmmm… Messi will score during the 10 first minutes. Who bet ?

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Black Eyed Peas launch interactive video on iPhone

Maybe it’s because they wanted to give their fans something more, or maybe they just wanted to make sure fans have a reason to pay for their music. Regardless the motivation, I like the Black Eyed Peas idea of creating an app to build buzz around themselves. After all, music is entertainment marketing, and in 2011 the best bands and singers are those who are smart enough to become a brand, not just good artists. BEP360 is an interactive music video which also includes an augmented reality view which is activated by pointing the Iphone to the album cover. Also, you can create your own photo session with the band and share it with the other fans around the world displayed on virtual map. I haven’t downloaded it myself yet, but comments on iTunes sound pretty positive even if some complain the quality of the interactive video could have been better.

Gesture Sharing for Smartphones and Tablets

Amnesia Razorfish, Sydney today announced the launch of Amnesia Connect a software breakthrough, which allows instant and seamless sharing and transfer of any content such as photos, music or embedded apps between multiple handheld devices using a Microsoft Surface table using a single gesture. It launched today, and there is more information on the software at: Amnesia Razorfish

Amnesia Connect

Your flight is in your hands

Fast and easy check-in with your mobile phone with Gol Airlines. What a better way to explain this feature than to transform your phone in a remote control to pilot a plane? Of course online, of course in an interactive way and, most importantly, taking a banner to the next level.

Enjoy this nice idea by AlmapBBDO for a Gol campaign that stayed online for five days generating an average of 2500 calls per day.