Digital advertising and marketing: only the best ideas worldwide, since 2003

Category Archives: Mobile marketing

The shadow QR code

on May 2, 2012 by Martina Comments

Here comes a new integrated campaign made in South Korea that uses mobile to drive retail and e-tailing sales. Don’t give me the stink eye just because you saw QR code in the title of the post. Read on. The idea is pretty smart, and not too geeky, considering the popularity of QR codes in the country. Read more…

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Lynx launches Spray App

on April 2, 2012 by Martina Comments

I’m sure loads of teenagers (and not only) will love the new mobile app launched yesterday, April 1st, by Lynx. The Lynx effect goes mobile, with astonishing results. Love the fact that even a deodorant brand is able to keep the pace of technology to provide new services and even evolve it’s product. Read more…

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The pizza emergency button

on March 29, 2012 by Martina Comments

From Dubai, a very fun and smart concept: the Pizza emergency button. It’s a Bluetooth enabled fridge magnet to push every time you want your favorite pizza delivered to your home. The magnet is not for everybody, but just for VIP clients, the most loyal customers of Red Tomato Pizza. Read more…

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Donate in a tap with BarclayCard

on December 19, 2011 by Tim Comments

Collecting money for charities is going with the times. And this means that the rattling of coins in donation boxes could soon be a thing of the past. Singers from the London Community Gospel Choir used specially designed buckets with contactless payment technology. Read more…

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Santa’s QR codes for your Xmas gifts

on November 30, 2011 by Martina Comments

JC Penney is not the fanciest retail store on earth. And QR codes are not the most user friendly advertising gimmick out there. But I must say that I really like this idea of “Santa Tag”. A sticker with a personalized QR code that can be scanned to record a personalized voice message that gift recipients will be able to scan themselves to listen to the recorded message. Read more…

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Axe Auto Romeo

on October 3, 2011 by Martina Comments

Axe is one of those brands that very often comes up with nice digital ideas. Some of those are sexy, others are just sexist, but most of the times they at least share a good sense of humor. Axe Auto Romeo is app that will help guys to flirt with more than one lady at the time.

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SAS entertains delayed & bored passengers (of other carriers…)

on September 30, 2011 by Martina Comments

Scandinavian Airlines just launched “The TimeKiller”, an iPhone app for all of those who don’t fly with SAS and therefore get frustrated with delayed flights and long waits at the airport. The insight is super brilliant: Scandinavian Airlines is Europe’s most punctual airline 2009 and 2010 and during July and August 2011. For all the passengers flying with other carriers the experience at the airport can be painful and definitely boring. So until the next flight (when they will choose SAS) they can kill the wait with a series of small iPhone games.

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HTC ChaCha pushes your Facebook button

on July 31, 2011 by Tim Comments

I guess there is no better post to follow my previous one about staying off Facebook. HTC’s smartphone ‘ChaCha’ wants you to share like there’s no tomorrow, simply by pressing the magic f-button at the bottom of its keyboard. And naturally HTC are promoting this feature within facebook itself. Install their app and ‘see what happens when you push it’¬†- the result is an extreme version of your own facebook existence. Have a look at my own version in which my dumb profile photo fits¬†serendipitously. Read more…

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1 song, 1 fan, 1 ringback tone = great buzz (and conversion)

on May 9, 2011 by Martina Comments

Ringbacktones have been around for years. As far as I know they haven’t been particularly successful. But this campaign by Forsman & Bodenfors for Comviq could help boosting their popularity. The idea is simple and smart. Comviq, the biggest Swedish pre-paid mobile provider partnered with Universal Music and singer Veronica Maggio to release her new single exclusively as ringbacktone on one phone number only. For two weeks, the only way to hear her new single was to call +46739 52 50 06, a number belonging to a 18 years old student and great fan of Veronica. Love the idea of advertising through experience. Love the idea of jumping on the bandwagon of a music artist popularity to let her, not the brand spread the word about the service. As Adland points out, the amazing thing is that 56% of the people who called the number to discover the song immediately signed up for the ringback tone service.

Heineken Star Player : get in the game

on April 27, 2011 by Laurent Comments

Bravo AKQA ! What a clever and good move for Heineken. The creative agency developped applications which can be played online, on Facebook and especially on mobile, and allow players to bet live on actions during Champions League games. This nice video speaks for itself : I don’t know about you, but I just downloaded the iPhone app, and get ready for tonight’s game. Hmmm… Messi will score during the 10 first minutes. Who bet ?

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