Category Archives: Multichannel campaigns

Carrefour’s Back to ’61

History repeats itself, but now for a good reason. Carrefour Italy was dealing with how to celebrate their 50th anniversary in the middle of a huge economic crisis in the country. The solution? Bring everything back (prices, product labels, etc.) to 1961, the time of the economic boom:

(via Juan Boronat)

Can you index the way people think? The New Thinkers Index does just that.

Can you index the way people think? That’s the question that was sought to be answered over on the New Thinkers Index.  Read more…

The Cartier Odyssey

To celebrate its 165th anniversary the legendary French jewelry house Cartier is releasing an epic mini-film today. Read more…

Atrapalo: selling travels through “Inception”

Or at least that’s how it looks last Atrapalo campaign, where TV is used to showcase a teaser ad where “Revivelo” (“Re-live it”), a misterious firm, tells you that they can implant some memories in your brain: Read more…

VW GTI Experiment: What does your car make you feel?

GTI Experiment is an interesting experiment developed by DDB Spain for the new Volkswagen Golf GTI, using some techniques of biosensory measurement with the help of GFK (a scientific research center) and some famous bloggers in Spain so they could tell what do we look and feel when we presented in front of a Golf GTI.

Read more…

Aston Martin: True power should be shared

This article from The New York Times claims that this Aston Martin campaign (by R/GA London) mashes BMW Films and The Twilight Zone. I don’t know if it does or it doesn’t, but certainly both the teaser and the first episode are amusing, and altough i’m not much into cars i think this one is exceptionally beautiful. And in the end, good content wins. Check it out: True power should be shared.

Music is Life is Music

If it comes to celebrate Music, then Music is Life is Music is a fantastic effort. This website from TBWA for the 53rd GRAMMY Awards consists on choosing a location, then adding a song and a memory related to it, and the site becomes a celebration (just what GRAMMY Awards are about, or they claim to do so) that connects music to people’s life.

Nike Women Training Club

AKQA‘s NikeWomen Training Club is an updated version of Nike Women iPhone training app, that gives users their own personal trainer with over 60 custom-built workouts featuring audio guidance and on-demand instruction. What i love the most is the scalable factor of it and how it connects users with the Nike experience. (via Pit Lopez)

Nike “Who follows who?” challenge

Love this way of using the concept of Twitter “follower”, transforming it into people running because they want to follow you, from BBDO Argentina for Nike and its 10k race in Buenos Aires: You can challenge your friends here.

3D Rugby

How could O2 give their customers access to the sell out Six Nations games at Twickenham? They only went in and shot the whole thing themselves and then broadcast it in 3D just for their customers and their friends.