Category Archives: Multichannel campaigns

Atrapalo: selling travels through “Inception”

Or at least that’s how it looks last Atrapalo campaign, where TV is used to showcase a teaser ad where “Revivelo” (“Re-live it”), a misterious firm, tells you that they can implant some memories in your brain: Read more…

VW GTI Experiment: What does your car make you feel?

GTI Experiment is an interesting experiment developed by DDB Spain for the new Volkswagen Golf GTI, using some techniques of biosensory measurement with the help of GFK (a scientific research center) and some famous bloggers in Spain so they could tell what do we look and feel when we presented in front of a Golf GTI.

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Aston Martin: True power should be shared

This article from The New York Times claims that this Aston Martin campaign (by R/GA London) mashes BMW Films and The Twilight Zone. I don’t know if it does or it doesn’t, but certainly both the teaser and the first episode are amusing, and altough i’m not much into cars i think this one is exceptionally beautiful. And in the end, good content wins. Check it out: True power should be shared.

Music is Life is Music

If it comes to celebrate Music, then Music is Life is Music is a fantastic effort. This website from TBWA for the 53rd GRAMMY Awards consists on choosing a location, then adding a song and a memory related to it, and the site becomes a celebration (just what GRAMMY Awards are about, or they claim to do so) that connects music to people’s life.

Nike Women Training Club

AKQA‘s NikeWomen Training Club is an updated version of Nike Women iPhone training app, that gives users their own personal trainer with over 60 custom-built workouts featuring audio guidance and on-demand instruction. What i love the most is the scalable factor of it and how it connects users with the Nike experience. (via Pit Lopez)

Nike “Who follows who?” challenge

Love this way of using the concept of Twitter “follower”, transforming it into people running because they want to follow you, from BBDO Argentina for Nike and its 10k race in Buenos Aires: You can challenge your friends here.

3D Rugby

How could O2 give their customers access to the sell out Six Nations games at Twickenham? They only went in and shot the whole thing themselves and then broadcast it in 3D just for their customers and their friends.

Go Beyond Borders Project – The fall of the Berlin Wall

Using digital media is a good way of reliving historic events from the past. Last year it was all about the 40th anniversary of the first lunar landing, with outstanding projects such as We chose the moon. But last year it was also the 20th anniversary of the fall of the Berlin Wall, and that is how it was created the Go Beyond Borders Project, an initiative of Heimat Berlin and CNN International in conjunction with Berlin Tape Artist El Bocho.

13th street’s Last Call

This action done by Jung von Matt Berlin is simply wonderful, involving a film audience inside the film through a cell phone, so brilliant and engaging:

Bank run, an interactive movie

I had mixed feelings when i finished my visit to this site this morning, because in the end i was asked to pay USD 2$ (i was willing to) to continue the story but i couldn’t because i don’t have an american iTunes Store account (mine is from Spain), so i felt really frustrated. On the other side, i thought about the fact that i had happily spent the previous 15 minutes browsing this violent yet funny interactive movie called Bank Run that tells the story of Evan, a financial analyst that gets involved in a scam organized by the company he works for, his girlfriend kidnapped and, in general, all the film cliches from movies where the main character has to escape from something and not knowing why. Really well done and with little interactions that breaks the linearity of the story without becoming a “game” itself, this project from Silk Tricky is definitely worth the 15 minutes i spent being there. Go take a look, and the story continues on iPhone, hope you let me know how it ends!