Category Archives: New websites

Now Google can even improve your English!

I’m sure you noticed the English of my posts is far from being perfect. My accent is the same, I’m probably better than 90% of the Italians but, still, sometime I do feel I’m speaking like Donnie Brasco. Forget about it, there are words I just cannot pronounce right (ask me the difference between team and Tim for example…). Well, I eventually found the perfect website to improve: EasyWay Test. Using Google’s speech recognition technology the site, designed for EasyWay Language Center, helps you improving your pronunciation while also having some fun. Read more…

Nike Free Face

Nike Free shoes are super comfy and flexible, you can squeeze them with your hands and now also with your… face! Nike Free Face is a fun web application just launched in Japan that allows you to bend, twist and control the Nike Free sole using the power of your face through a webcam. Read more…

Vocal browsing: more than a gimmick

A website that can be navigated only using your voice probably is not a totally new idea. What is new and smart is that someone actually used the gimmick to reinforce and deliver its business proposition. Your Music School is a school for vocal education in Hamburg. To generate more applicants for the school‘s vocal coaching courses they launched a website that could be navigated without a mouse but by using one‘s own voice. The eight menu items on the navigation are arranged on a scale. By singing the appropriate notes one can directly hit the desired menu item and discover in playful interactive way the services provided by the school. Read more…

Pimkie Color Forecast

If tomorrow morning you won’t know what to wear, there is now a website that can inspire you. Fashion brand Pimkie has launched a pretty sweet project that helps consumers understand the colors “of the moment” in the major European fashion capitals like Milan, Paris and Antwerpen. Read more…

Magnum Pleasure Hunt 2

Well now this is cool. Further to last years Pleasure Hunt, Magnum has backed it up with the latest instalment – Pleasure Hunt 2. Via Lowe Brindfors comes this race/game across the internet now using a ‘street view’ type interface that you control. It’s nice to see campaigns advance along with the technology available. It was produced in partnership with microsoft/bing for the streetview interface.

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Durex – The Naked Box

Durex’s main aim was to make talking about condoms less embarrassing to ‘first time lovers’. So they created The Naked Box – a lighthearted and playful design competition, with a fun set of sharable tools (Like the Vibrating Pencil, Ribbed Roller and of course, The Rubber!) Thanks Elena George and Claire Blandy (From iris Worldwide, London).

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Hahn – Pioneering Beering

Beer ads are very competitive in Australia. This one is funny for Hahn in the on-going Pioneering Beering campaign. Sleep is something they can only dream about as they continually tackle the world’s trickiest drinking predicaments. At a party it’s easy to forgot which beer belongs to whom, what would you do? Agency is Publicis Mojo

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Guardian Platform 9 and 3/4

Do you know London? For Harry Potter fans, King’s Cross in London is where one boards the train for Hogwarts at “Platform 9 3⁄4.” For The Guardian’s new media mavens, it’s the setting for King’s Cross, London – Streetstories, an immersive app featuring an audio guide about the historic area which automatically activates sounds, music and stories relevant to your GPS location. Read more…

Microsoft – A Year In The Like

Many of these types of applications have been developed – most notably Intel’s ‘Museum of Me’. So if you want an app to gather all your Facebook comments and images and post them into a movie of your past 12 months then this is your site Read more…

XXXX Beer and Mates Paradise

Your own private island hang-out with your mates. XXXX GOLD beer today announced it has acquired a 15-acre island on the Southern Great Barrier Reef, Australia – called ‘XXXX Island’. Designed to be the ultimate destination for mates’ trips away, XXXX Island will offer Aussies the chance to experience what XXXX GOLD terms the ‘good life’ – a relaxing few days where you can do as little, or as much, as you want with activities including fishing, touch footy, beach cricket, swimming in the ocean or simply barbecuing the catch of the day with a beer in hand. I want to go there!!! Read more…