Digital advertising and marketing: only the best ideas worldwide, since 2003

High interactivity for Skoda

on January 13, 2005 by Martina comments

Skoda Octavia Combi is online in Germany with a rich web site developed by fr

Virgin Holidays looking for a restyling

on December 13, 2004 by Martina comments

Virgin Holidays has appointed interactive agency Underwired to redesign and enhance its website. The company is looking to increase its online sales and improve the promotion of Megadeals, its discounted holiday service. By having a fresher look and feel, it is intended that the customer call to action will be stronger. Megadeals will have better linkage around the site which will go live later in December 2004.

File under: new web site, virgin holidays

New web look for Campari

on December 3, 2004 by Martina comments

Tribal Ddb has developed the corporate web site for Campari. The site, a part to the information for investors, distributors and journalists, allows users to download a desktop version of the calendar 2005, get e-cards and screensavers and read the online version of Campari’s international magazine.

File under: campari, web site

Gin Larios presents las fiestas

on November 26, 2004 by Martina comments

Orbital has developed the online presence for Gin Larios. The site aims at engaging young consumers with the brand (of course they have to be older than 18). As Diario Ipmark reports, the section “Fiestas Ant

File under: gin larios

Eurostar celebrates its birthday online

on November 24, 2004 by Martina comments

Glue London has created a micro-site and a viral game to promote Eurostar’s 10th birthday. As Brand Republic reports, the site is connected to the tv spot by TBWA\London.

Johnnie Walker is new and online

on November 9, 2004 by Martina comments

Johnnie Walker Green Label is a new label launched by Diageo. It can be discovered through an interactive journey on the web site created by Dare Digital. The atmosphere is evocative and relaxing, interactivity is added to the photographs to engage users and invite them to explore the environment. As

File under: Johnnie Walker Green Label

Tic Tac and Talk

on October 6, 2004 by Martina comments

Syzygy has developed the new online presence of Tic Tac, featuring the claim “Tic Tac and Talk”. The site invites users to interact with the brand, attending special events in the sections “Dance”, “Enjoy”, “Dress” and “Celebrate”. Tictac.de also presents “The Tic Tac Story” a journey through 30 years of Tic Tac’s history.

File under: tic tac

New online look for The Body Shop

on October 5, 2004 by Martina comments

The Body Shop has relaunched its e-commerce web site, improving its offering and its marketing effort in order to target the US market. As DMNews.com explains online promotion will play a key role in supporting the site, with search engine advertising, affiliate marketing and online ads. The site, which has been redesigned by AKQA, targets women aged 25-44. Consumers are able to consult an ingredient glossary that allows them to understand product benefits and find products by ingredient. Tom Bedecarre, AKQA’s Chief Executive Officer commented: “AKQA is proud to work with a values-based company like The Body Shop. We aim to boost The Body Shop’s continued success in ways that respect its customer’s ethical values and build customer loyalty.”

File under: akqa, body shop, e-commerce

New emotional look for Audi

on September 9, 2004 by Martina comments

Audi has redesigned its North American sites in order to increase conversion rates, from browsers to buyers. Quoted in the press release Steve Glauberman, CEO of Enlighten, the agency which carried out the redesign, explained: “As broadband adoption climbs past 75% for this savvy group of Internet consumers, expectations continue to rise. We’ve created the latest generation of audiusa.com to act more like an interactive virtual showroom than a simple research library. Making the product experience more emotional and immersive was a key strategy to proactively influence purchase intent.”

File under: audi, usa

The ‘Mystery of the Black Shadow’

on August 30, 2004 by Martina comments

Pepsi MAX launched its new promotional website last week featuring the �Mystery of the Black Shadow�. Graphico designed and developed the site which backs a tv campaign that began on the 23rd August. Within the website there are a range of Pepsi MAX downloads, games and several competitions in which the prizes have been provided by external partners FHM, Eidos & Drayton Manor.

File under: advertainment, games, graphico, pepsi max

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