Digital advertising and marketing: only the best ideas worldwide, since 2003

Virgin Mobile: are you normal?

on August 19, 2005 by Martina comments

In the US Virgin Mobile is running an advertising campaign (tv, radio and Internet) targeting the Hispanic market. The campaign’s theme is “No Soy Normal” (“I’m Not Normal”) and it encourages people not to suffer the consequences of the typical wireless contracts like everyone else does. A website invites users through an interactive story where they have to decide whether they are “normal” or not. If you can speak Spanish, it’s quite funny.

File under: virgin mobile

Advertising campaign for Bausch & Lomb

on August 8, 2005 by Martina comments

Bausch & Lomb starts today in the US a multi-channel advertising campaign to promote its soft contact lenses Pure Vision. A TV spot will run on US network and cable stations and will also be available online. Along with the TV campaign, Bausch & Lomb is hosting an online sweepstakes where participants can vote for “America’s Greatest Sight” and register for a chance to win a grand prize trip to the winning location, either New York City, Washington, D.C., San Francisco or Las Vegas. Visitors to the www.purevision.com web site can also print a certificate that they can take to their eye care professional and exchange for a free pair trial of PureVision contact lenses.

File under: bausch & lomb, online competition, online marketing

Snickers satisfies you with irreverent advergames

on August 8, 2005 by Martina comments

If you’re looking for “real” satisfaction, and the farting pig is not enough, then check www.snickerssatisfies.com. Every day an irreverent game created by Atmosphere BBDO and sponsored by Snickers will provide you with an unforgettable experience. The game changes every day, don’t miss the one online today, fly over the park and… well, check it out by yourself Tag: advergames

File under: advergames, snickers

US users disappointed by mobile data services

on August 3, 2005 by Martina comments

Bad news for marketers wanting to deliver content and services to mobile phones. Customer experience is negative when it comes to data services, users are disappointed or just confused, so non usage is their easiest choice. A new consumer survey conducted by Harris Interactive on behalf of Macromedia, found out that more than 8 out of 10 (81%) USA adults currently own a cell phone, but a combination of factors relating to consumer experience, including download speeds, confusing menu interfaces, poor graphics quality, and lack of relevant information, serve as barriers to increased use of data services. Consumer experience factors that prevent consumers from doing more with their cell phones include: connecting to network-based services is too slow (22%), menu options are not consumer-friendly (19%), and the quality of graphics is too poor (13%).

File under: low usability, mobile services, poor customer experience, slow connections

Webisodes for Unilever

on July 30, 2005 by Martina comments

Unilever has launched a series of four webisodes to promote its brand “I Cannot Believe It’s Not Butter”. “Sprays of her life” is a sort of animated soap opera parody starring the beautiful Spraychel and the evil Buttricia. Check it out, it’s quite funny.

File under: soap opera parody, webisodes

MMS, eventually the deal

on July 28, 2005 by Martina comments

Good news for US mobile users and mobile marketers: MMS interoperability is now possible among most of the carriers. Bad news for US mobile marketers: here in Europe we’re still trying to make sense of MMS (and to make money out of it…) To check the pulse of mobile messaging in the United States, you can read this article published yesterday on Usatoday.com.

File under: MMS interoperability, united states

Stylish website for the new Nokia 9300

on July 19, 2005 by Martina comments

Nokia is getting ready to launch on the US market its new 9300 phone. It is raising curiosity with online ads on the New York Times (where I found the link) driving people to a very stylish black micro-site. To tell the truth, I believe people clicks on the 9300 ads because there is an online prize draw, which will give away a Nokia 9300 every two weeks starting from August 1st. Personally, I like the website more than the phone itself (maybe because now I’ve eyes only for my new 6680…)

File under: microsite, nokia 9300, us market

A mobile trivia for Cry Wolf

on July 18, 2005 by Martina comments

Cry Wolf is not only a song by A-Ha, but it’s also an upcoming movie which will be promoted through a mobile initiative called “IM in the Hunt”. AOL, Chrysler Corporation and Rogue Pictures have joined forces to create a mobile trivia game to be played through AOL Instant Messenger, independently from the mobile carrier. “IM in the Hunt” targets teens and young adults giving away a trip to Los Angeles and a final grand prize, a Chrysler Crossfire.

File under: aol, chrysler, cry wolf, mobile trivia

Advertainment for Nestea Ice

on July 18, 2005 by Martina comments

Nestlé has launched an advertainment style microsite to promote its Nestea Ice product to a 12-to-24-year-old males audience. Mediapost reports the site is currently getting 2,200 unique visitors a day, but the number should increase as soon as online ads and traditional advertising will kick off. The agency behind this online effort is Juxt Interactive which created a paradisiac graphics, rather fresh and relaxing with an excellent sound design. The site also includes a competition which isn’t available yet forgetting that “Coming soon” or “under construction” disappoint visitors. Of course Nestea Ice tries to drive some word of mouth with a (funny?) video starring El Yielazo, who wants to save the world from hotness. Again, the video soundtrack appears to be the nicest thing to pay attention to. It’s an improbable mix of Mexican and Yoodle music, maybe to help people remembering Nestlé is a Swiss company…

File under: advertainment, juxt interactive, nestea ice, viral

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