Category Archives: Oceania

Dell Alienware : Area 52

MediaCom Australia offers Dell Alienware computers a great product demonstration. Considering gamers are looking to be transported away from their everyday lives to an other worldly, immersed fantasy experience, MediaCom’s strategy was to demonstrate that Alienware machines have the graphics and processing power to do this better than anyone else.

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Holler Sydney helping Japan

Agencies doing good stuff! The people of Japan are suffering and digital agency Holler Sydney want to do their bit to help them recover. This artwork, painted by Holler’s very own visual artist Razmatas, depicts an injured rising sun wrapped in the arms of a Japanese woman in a Kimono. It symbolises both the unbreakable spirit of the Japanese people and hope for a better future. Help them realise that future as swiftly as possible. Order a print today and they’ll donate the proceeds to the Australian Red Cross’s disaster relief efforts.

Get a piece of Pure New Zealand land

Imagine having your own piece of the purest land in the world…. Well, thanks to Steinlager Pure, you can. Buy a Pure and get a piece of New Zealand reserved in your name – along with the chance to pay it a visit for real. Get your piece at http://land.steinlagerpure.com/

Gesture Sharing for Smartphones and Tablets

Amnesia Razorfish, Sydney today announced the launch of Amnesia Connect a software breakthrough, which allows instant and seamless sharing and transfer of any content such as photos, music or embedded apps between multiple handheld devices using a Microsoft Surface table using a single gesture. It launched today, and there is more information on the software at: Amnesia Razorfish

Amnesia Connect

Cadbury round YouTube player

To promote its roll pack, Cadbury is using the YouTube video player its own crazy way.

Kind of a way to think “out of the box”. Too bad you can’t embed it, as it just a technological optical illusion, but one can enjoy the little bit of non sense fun and craziness the chocolate brand provides once again. This campaign has been rolled out by Saatchi & Saatchi for Cadbury Australia.

3D Dance Off

From Oz – I’m sure I’ve seen this type of idea before (the freeze motion to view product details but can’t remember where – was it done by Uniqlo??) Anyway Jay Jays Dance Off 3D is an interactive catalogue – a mash up of fashion, music & movement. Check out all the dancers & find the codeword for 20% off in store. Users can get their 3D glasses in-store. Nice idea but having to go to a retail outlet and then return to the site seems like a lot of work just to see the seasons range (which you would have already done if you actually went in-store to get the glasses).

The Apple Boy is looking for a job

Tito is The Apple Boy, a 22 years old argentinean looking for a job in New Zealand through his original and interesting view on apples: (via Fer Barbella)

UGC based campaigns are still hot

Aren’t we tired of campaigns based on UGC? I would say YES, but probably consumers have a different opinion, especially if you offer them to appear on TV as a reward for the (silly) things you ask them to do. In Australia, for example, GPY&R Melbourne challenged its audience to eat a Picnic in the space of a :30 commercial break. People filmed themselves and uploaded the videos on www.itsnopicnic.tv.

The best videos have become part of the Picnic TV campaign, and have gone on air. According to Picnic PR people, over 200 different videos have been broadcasted on TV. The lesson for me here is pretty simple. You don’t have to be innovative to be successfully creative. You just need to give people what they want. And, for the time being, it looks like visibility is still on consumers’ wishlist…

5 Seeds

I just came across this cool new campaign for a new apple cider in Australia. To celebrate the release of Tooheys Extra Dry 5 Seeds, Holler Sydney have developed a teaser campaign, hiding giant apples all over Sydney for the next 10 days. Track one down and you’ve got a shot at picking up one of the prizes. Clues as to the apple’s whereabouts are given out through the 5 Seeds Facebook page and Twitter stream where you can also follow the tag #applehunt. It’s nice to see agencies blurring the line between online and offline, utilising the increase of web-ready mobile devices, allowing people to take the campaign with them onto the streets and away from their computer.

Lynx Party Across The Internet

Lynx in Australia has launched a new OTP/microsite that takes the user through a series of websites (although it’s really just one faux site) that links in to the next site and so on… It’s been very well produced and has mini game elements throughout the play-through. I remember seeing a great execution for Lynx shower gel a while back which was a story about a dude who gets kidnapped by hot chicks and you need to decide the path at the end of each section. I did really like it and watched it all the way through. Take a look.