Category Archives: Online Ads

Infographic: Google beats Facebook media

For the last few years I have been convinced that running Facebook ads is a pretty solid strategic choice. At the same time I found them creatively limiting: tiny pics or video thumbnails and condensing the message into a slither of straight-to-the-point copy. In light of Facebook’s multi-billion IPO comes news that Facebook ads are also not quite as effective as we might think. At least when you compare them to those of the other digital ad juggernaut, Google.

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Recipe receipt – small media creates value

Good tactical campaign from Ogilvy Brazil for Hellmann’s mayonaise.  A clever way to inspire new uses for Hellmann’s mayonaise above and beyond “the sandwich”.  What I like is that the brand goes beyond messaging and finds a nice way to bring value to the consumer.

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Video of the Day: Pro Spot – Richie Jackson

Not pure advertising but pure talent. This vid is a great compilation of style on a skate board. He really does not give a f*ck about who is around he just sees objects to skate across. Nice lookout on life and the chain-slides rock. Read more…

Autodance : every advertiser’s dream

Every advertiser’s dream – create a service that people actually want to use to in order to create their own content about your product and share it with all their friends.  The trick with this kind of approach is often brand relevance.  What I like about this launch campaign for “Just Dance 3″ is that the user generated content is so strongly linked to the product experience itself which is inherently social, (a little silly), but fun .

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Video of the day: Surfing in New Zealand

Eugene Tan is a blogger and surfer based out of Sydney. His daily updates about Bondi have become a daily dose of surf culture for around 50k on facebook. He recently took a trip across the pond to New Zealand (sponsored by Land Rover) and made this mini documentary.

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Swedish Armed Forces: Who Cares?

Do you really care about other people? Would you give up your freedom to help others? Tough questions to answers. And, honestly, questions that don’t get asked very often. This campaign by DDB Stockholm for the Swedish Armed Forces didn’t play around with words. It wanted those questions to be answered with facts. Read more…

Nissan Househunting Test Drive

Expats arriving in the Gulf region have two big things to tick off their list before starting their new life there: find a home and buy a car. Nissan in Dubai connected these two needs via a clever banner that matched whatever people were searching for on Dubai’s biggest real estate site. Read more…

Spotify launch their new iPad app

Spotify unveil their long-awaited new iPad app with a nice little promo video. Looks pretty tasty. The album art comes up around the size of a CD cover. Remember those? Read more…

Agency video: Inside HUGE

Huge is a full-service digital agency with a motto of ‘transforming brands and growing businesses”. You might know their work for HBO called HBO GO. Having quickly grown to 400 staff in their Brooklyn office alone, it couldn’t have been easy to keep the culture intact. Judging from the vibe in this video, it sure looks like it is good to be Huge. Read more…

Red Cross: Happy Worms

Created to raise awareness about organ donation among young people in Mexico, this video for Mexican Red Cross just asks a simple question: “who should be happy when it comes to organs not used anymore by the owner?”

Agency: JWT Mexico Animation Studio: Punga