Digital advertising and marketing: only the best ideas worldwide, since 2003

Switch Channel – Move Homes

When property prices slumped in the United Arab Emirates, moving & storage company ‘The Box’ wanted to stand out with their TV ad. They wanted to demonstrate how easy and worry-free it is to move with them. Their idea: moving with us is as easy as switching channels on your remote.

File under: dubai, leo burnett, UAE

Grannies call you on Sweater Day

6 days ago by Tim comments

WWF and supermarket chain Loblaw wanted to raise awareness among Canadians for National Sweater Day on Feb.9th. On this day you are to turn down the heat and put on a sweater. In support of this day, The Granny Call Centre was set up– where you can sign up to get a call from a real Granny, reminding you to put on some knitwear. Read more…

File under: loblaw, wwf

Augmented Reality gets personal with Lacta and Guinness

on December 19, 2011 by Tim comments

Brands have often used Augmented Reality (AR) to reveal hidden content. Hold your phone up to a marker and discover animations, videos or games. But AR is increasingly becoming a way for consumers to attach and deliver their own personal messages. Like a love note virtually connected to a chocolate bar. Read more…

Heineken’s Social Tree

on December 11, 2011 by Rocco comments

Just days after Heineken announced a global partnership with Facebook, a first activation popped up. Heineken Singapore turns the good old Christmas tree into a social tree, by enabeling consumers to turn a digitalized tree into a special wish to their closest friends.

File under: facebook, heineken

Chevy proves the power of emotion

on November 30, 2011 by Mark comments

Great ad/story… Herb Younger thought it was a film crew documenting three generations of an American family. Little did he know, Chevy conspired with his two sons, Jared and Derek, to return his long-lost Impala. The rest, as you’ll see, is history. Read more…

File under: chevy

Run and hide to win a Mini

on November 29, 2011 by Mark comments

This is a brilliant campaign from agency Jung Von Matt that is bound to be both incredibly frantic and a lot of fun to play. After holding a similar campaign in Stockholm last year and doubling MINI sales in Sweden because of it, the agency have set their sights on a much larger target for their next game: Toyko.

File under: hunt, mini

Giant Hollywood Square music video

on November 9, 2011 by Tim comments

Two posts ago we highlighted Greg Jardin’s jellybeantastic work with Kina Grannis. Here’s another one of his great efforts, a giant Hollywood Square performance for the band ‘Hollerado. Read more…

File under: best

Music vid made using 288,000 jelly beans

on November 7, 2011 by Mark comments

An animated music video created from 288,000 jelly beans and 2,460 still frames has over 1.5 million views in just a few days. The video, starring Kina Grannis, features her song ‘In Your Arms.’ The video was created with stop-motion technology and a truck load of jelly beans donated by Jelly Belly. Read more…

File under: animation, best, music

The importance of sound

on October 17, 2011 by Martina comments

To begin the week with an inspirational video is becoming a pleasant habit. This Monday I would like to share this wonderful short documentary by Sound Cloud, an online audio distribution platform which allows collaboration, promotion and distribution of audio recordings. They collected insights and opinions from sound experts (music producers, soundscape composers and composers) to explain why sound is so important to the way we connect with the world.

File under: creative inspiration, video

RIP

on October 6, 2011 by Mark comments

Adverblog