Digital advertising and marketing: only the best ideas worldwide, since 2003

WorkClub uses Pinterest to find a CD

on February 27, 2012 by Tim comments

Pinterest becomes more and more interesting for brands and advertisers and it is great to see agencies having fun with the format. WorkClub kicks it off by using a pin board to illustrate the job description of a new CD.

File under: job ad, Pinterest, work club

Lady Kaga

on February 26, 2012 by Mits comments

This is a viral film to promote Japanese local city Kaga located in Northern Japan. Kaga is famous for hot springs and fresh fish (of course, sushi), it takes about 2.5 hours from Kyoto by train, I hope you will be welcomed by Lady Kaga at the station… Read more…

File under: japan, viral marketing

Inception Park, a roller coaster ride in Buenos Aires

on February 19, 2012 by Martina comments

I’m sure you will love Inception Park, a short video directed by Fernando Livschitz, which mixes pure genius, an apparent complete nonsense and wonderful photography. In a tribute to Christopher Nolan, Fernando of Black Sheep Films transformed Buenos Aires in an amusement park, with roller coasters flying above the streets and gigantic rolling cups coming in & out buildings. A lovely work. Enjoy the ride. Read more…

File under: cool, inspiration, video clips

Switch Channel – Move Homes

on February 3, 2012 by Tim comments

When property prices slumped in the United Arab Emirates, moving & storage company ‘The Box’ wanted to stand out with their TV ad. They wanted to demonstrate how easy and worry-free it is to move with them. Their idea: moving with us is as easy as switching channels on your remote.

File under: dubai, leo burnett, UAE

Grannies call you on Sweater Day

on February 1, 2012 by Tim comments

WWF and supermarket chain Loblaw wanted to raise awareness among Canadians for National Sweater Day on Feb.9th. On this day you are to turn down the heat and put on a sweater. In support of this day, The Granny Call Centre was set up– where you can sign up to get a call from a real Granny, reminding you to put on some knitwear. Read more…

File under: loblaw, wwf

Augmented Reality gets personal with Lacta and Guinness

on December 19, 2011 by Tim comments

Brands have often used Augmented Reality (AR) to reveal hidden content. Hold your phone up to a marker and discover animations, videos or games. But AR is increasingly becoming a way for consumers to attach and deliver their own personal messages. Like a love note virtually connected to a chocolate bar. Read more…

Heineken’s Social Tree

on December 11, 2011 by Rocco comments

Just days after Heineken announced a global partnership with Facebook, a first activation popped up. Heineken Singapore turns the good old Christmas tree into a social tree, by enabeling consumers to turn a digitalized tree into a special wish to their closest friends.

File under: facebook, heineken

Chevy proves the power of emotion

on November 30, 2011 by Mark comments

Great ad/story… Herb Younger thought it was a film crew documenting three generations of an American family. Little did he know, Chevy conspired with his two sons, Jared and Derek, to return his long-lost Impala. The rest, as you’ll see, is history. Read more…

File under: chevy

Run and hide to win a Mini

on November 29, 2011 by Mark comments

This is a brilliant campaign from agency Jung Von Matt that is bound to be both incredibly frantic and a lot of fun to play. After holding a similar campaign in Stockholm last year and doubling MINI sales in Sweden because of it, the agency have set their sights on a much larger target for their next game: Toyko.

File under: hunt, mini

Giant Hollywood Square music video

on November 9, 2011 by Tim comments

Two posts ago we highlighted Greg Jardin’s jellybeantastic work with Kina Grannis. Here’s another one of his great efforts, a giant Hollywood Square performance for the band ‘Hollerado. Read more…

File under: best

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