Category Archives: Online advertising

Tippexperience 2 : the hunter and the bear are back

After the worldwide success (50 million views and multiple awards) of the Hunter vs Bear campaign for Tipp-Ex, everyone was wondering if Buzzman agency would be able to take up the challenge of a sequel. Job done.

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Kraft Baconizes ESPN

If you love bacon you will love this. CP+B have created a ‘banner’ ad for Kraft’s ‘Sharp Cheddar and Bacon’ that Baconizes bleacher.com at the push of a button. And we thought banners were dead Mmmmmmm bacon!!!

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Remote control banner ad

It’s been a long time since I’d given up hope on banner ads but I thought this campaign from Beacon (Tokyo) for AR Drone was interesting to say the least.  I think a lot could be done in terms of execution but I love how the idea is strongly linked to product experience. Yes we know this cool toy has been around for a while but this execution is new. Read more…

When the idea is invisible

It’s not often that you try to make your product invisible as part of your advertising. Dramatizing the new zero-emission technology, Mercedes literally made the car invisible to the environment through a pretty impressive cloaking effect.  I love it because the idea is simple, well executed and effective (so far it’s managed to get over 8 million people talking about F-CELL hydrogen fuel cells). Read more…

The Cartier Odyssey

To celebrate its 165th anniversary the legendary French jewelry house Cartier is releasing an epic mini-film today. Read more…

LG unusual product demo

Let me tell it straight, I am not a big fan of the approach. But the hook is quite good.

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Orange My Movie Poster

Ever wanted to star in a movie? In the UK, Orange gives you the opportunity to star at least in the movie “poster”. The latest chapter of the ongoing project The Feed has a twist that I really like. A Facebook app asks you a few questions to create the basic plot, then every week, one of the ideas submitted by the fan is selected and an artist creates a bespoke movie poster. Read more…

Isaiah vs Fabio: You decide the New Old Old Spice Guy

As you saw from the Mexican wrestling-style announcement, the duel between two Old Spice Guys is a ‘hand to hand in the bath’ (mano a mano in el baño) affair. We were promised a duel of wits, long flowing hair versus presidential abdomen, taking place in the ‘Internet Arena‘.  Having started at high noon in the US, both guys are now employing the best practices established by legendary Responses, working personal angles with influencers and courting link communities such as Reddit. Have a peek at the two “Rules of Engagement” videos and click on the overlay of your liking.

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Don Draper makes an ad for you

This funny app allows you to brief Don Draper with some of your tastes and the man himself will create an ad for you.

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Ford : dog show

Here is a first run for Adverbloggers. A new web film,  which has just been released by Ford France.

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