Category Archives: Online advertising

LG unusual product demo

Let me tell it straight, I am not a big fan of the approach. But the hook is quite good.

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Orange My Movie Poster

Ever wanted to star in a movie? In the UK, Orange gives you the opportunity to star at least in the movie “poster”. The latest chapter of the ongoing project The Feed has a twist that I really like. A Facebook app asks you a few questions to create the basic plot, then every week, one of the ideas submitted by the fan is selected and an artist creates a bespoke movie poster. Read more…

Isaiah vs Fabio: You decide the New Old Old Spice Guy

As you saw from the Mexican wrestling-style announcement, the duel between two Old Spice Guys is a ‘hand to hand in the bath’ (mano a mano in el baño) affair. We were promised a duel of wits, long flowing hair versus presidential abdomen, taking place in the ‘Internet Arena‘.  Having started at high noon in the US, both guys are now employing the best practices established by legendary Responses, working personal angles with influencers and courting link communities such as Reddit. Have a peek at the two “Rules of Engagement” videos and click on the overlay of your liking.

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Don Draper makes an ad for you

This funny app allows you to brief Don Draper with some of your tastes and the man himself will create an ad for you.

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Ford : dog show

Here is a first run for Adverbloggers. A new web film,  which has just been released by Ford France.

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Your flight is in your hands

Fast and easy check-in with your mobile phone with Gol Airlines. What a better way to explain this feature than to transform your phone in a remote control to pilot a plane? Of course online, of course in an interactive way and, most importantly, taking a banner to the next level.

Enjoy this nice idea by AlmapBBDO for a Gol campaign that stayed online for five days generating an average of 2500 calls per day.

Orange Feed and the Secret Portrait

Lately i’ve become sort of an addict to The Feed, a place where Orange UK launches a weekly entertaining topic, game or competition related to the internet. This week the space turned into “The secret portrait”, where some illustration students from UCA take an arty look at your tweets and turn your Twitter personality into a portrait. The gallery of works, i must say, is pretty amazing

Youtique for French Connection

I’m pretty sure that Martina is gonna love this Youtique channel done by Poke London for French Connection, where you can browse different videos using that new annotations that allows sending the user to an external content, in this case, the online shop, for every thing that you see in each video. A simple and smart idea on how to drive sales straight from an online content, there is further info here. Thx Emma!

The Tippexperience, viral mashup/copycat

Subservient chicken + Warioland // The Expendables + John West Salmon = The Tippexperience

Some will consider it as a copycat, others will take it as a tribute to famous memes. Try “tickle” for example… Agency : Buzzman

Dulux colouring the world

Dulux “Let’s colour” campaign is trying to transform, through color, all that abandoned and boring places that sometimes surround us. Besides the two sites, this is the tv-commercial presenting the whole thing: (the agency is EURO RSCG London)