Category Archives: Online advertising

Tony Hawk and the skateboard controller

The new Tony Hawk videogame, “Tony Hawk Ride”, comes with a new controller that allows even your dog skateboarding now: A great piece of work by Droga5, and a standing ovation to Tillman, the skateboarding bulldog (famous because of this) (via Adland.tv)

Mistery of the tree

13 Rue del Percebe (13, Barnacle Street) (an example here) has been one of the most traditional examples of surreal humor in Spain for ages. Following that kind of humor, Orange Spain released an interesting project (done by Binaria) last Christmas called “El misterio del arbol” (“Mistery of the tree”), a series of animated episodes where some characters living in the same neighborhood have to find out who has stolen the Christmas tree.

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Shark Week on Discovery

It’s Shark Week on Discovery Channel and this link has been sent around showing a group of sharks swimming right next to bathers at Bondi Beach. Pretty cool.

Battle for Milkquarious

Probably you remember this fantastic work that was released almost a year ago for the new Mario game for Nintendo Wii. One of the most interesting things about it (beyond its quality) consists on the category schizophrenia under which this piece was submitted to festivals. It’s a banner, but also a viral intended video, or a landing page or even an online branded content… but in the end, who cares about that? Now, that was the first thing i thought when i saw a new website continuing the adventures of White Gold and Got Milk?, the one where Goodby Silverstein & Partners and Hi-ReS! have teamed up to create the first opera rock about milk: The Battle for Milkquarious, an hilarious and insightful (about milk) movie with new stories coming from the trip of White Tiger trying to save his beloved Strawberry Summers and finally discovering a terrible secret (LOL) Besides that, there’s plenty of information and stuff on how to relive each scene, making-off, and so on, in a fantastic experience even though it’s not very much interactive, but the film is so great that does anybody care? As in previous cases such as this one and this other one, “Battle for Milkquarious” is an online film shown under a URL instead of being in a video website, and i spent like twenty minutes in it because it was entertaining enough as to catch my attention that long, even if i don’t know, again, the category of that.

Kill the CPM?

Maybe more for the media guys, but it’s countless times that i have had some discussions with the media agencies that work for some of our clients over the way a campaign of ours is published. Today, while reading Techcrunch, i found this article called “Let’s kill the CPM” by Shelby Bonnie, ex-CEO at CNET and now at Whiskey Media, about why he thinks the concept of CPM shouldn’t be used anymore when selling a campaign. It raises some questions without giving specific answers, but i think is worth reading, at least sets the tone for a conversation on the subject, wheter you agree with him or not.

Die Fail Whale

If you’re a Twitter user you’re probably familiar with the fail whale that appears every time the site is down whatever the reason is. Here’s an idea, that this simple shooting game, “Die Fail Whale”, had been released by Twitter and linked from that fail page so you could get rid of all the anger, instead of a “we’re right back” static message. But actually it’s not from Twitter, it’s been done by Andrew Conn, kudos for the good laughs i had shooting whales

Cadbury and Zingolo

Zingolo is the first single from Glass and a Half Full Records, for Cadbury, whose profits selling this song will go to Charity ‘CARE’.

Monopoly City Streets

Have a new version of your most famous table game and want to advertise it online? Make it playable online then, using Google Maps.

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Mercedes Benz “Let’s talk” banners

In Australia, with the launch of the new Mercedes Benz E-class, something had to be done for the car dealers to get rid (in less than 60 days) of the still available 2421 cars in stock, and that is the main point of this “Let’s talk” campaign. And as a part of the strategy they set up some simple but brilliant banners like this one. There are more executions of the same concept here. (the agency is Clemenger BBDO from Melbourne, Australia)

Nike’s History of flight

If you’re a fan of NBA (or basketball in general) you’ll probably enjoy this nice art-directed site called History of Flight (by Academy), 24 years of Nike Air Jordan sneakers, as a recap of some very defining moments of NBA history through the do’s and don’ts of Michael Jordan. (thx Mattt!)