Digital advertising and marketing: only the best ideas worldwide, since 2003

Heineken’s Social Tree

on December 11, 2011 by Rocco comments

Just days after Heineken announced a global partnership with Facebook, a first activation popped up. Heineken Singapore turns the good old Christmas tree into a social tree, by enabeling consumers to turn a digitalized tree into a special wish to their closest friends.

File under: facebook, heineken

UNICEF and Dulux own a colour

on October 2, 2011 by Tim comments

If tweeting vulgarities for a good cause isn’t your thing (see CharitySwearBox below), then this will surely tickle your charitable fancy. UNICEF and Dulux have teamed up to sell you one of the 16.7 million colours smartphones, tablets or monitors are able to display. At £1 a pop it is a steal. And best of all, you can give your colour a unique name. Keep it above the belt though, please. Read more…

File under: dulux, feed, unicef

When you’re drunk

on September 2, 2011 by Rocco comments

Byturen is a great campaign from the Nordics that shows, in an entertaining yet confronting way, how different you act when you are drunk. A double layered video (that activates on mouseover) is used to get the comparison as close as possible.

File under: best, bocca, byturen, drinking, drunk

MTV gives a shit

on August 10, 2011 by Tim comments

Next time you drop your pants and take a dump, you can also show that you really care. Use “those moments of God-given contemplation while on the toilet” to make a difference. For pandas and whales, against overfishing, diseases, floods, riots or hunger. And since smart phones have changed how we poop anyway, why not use social media to tell your friends about it? Read more…

File under: give a shit, mtv, the vira

OK Go: All is not Lost

on July 28, 2011 by Tim comments

Google, OK Go and director Trish Sie have teamed up to create a spandex-heavy video clip for “All Is Not Lost”, the 7th single off their 2010 album “Of the Blue Colour of the Sky”.

If you fancy your own message to appear in the video, head over to All Is Not Lo.st It is only accessible through the Chrome browser, as part of Google’s strategy of exclusive web experiences. Using HTML5’s canvas technology you can marvel at browser windows resizing and milling about.

File under: all is not lost, browser, canvas, chrome, google, html5, music video, OK Go

Fabio: the new Old Spice guy

on July 21, 2011 by Rocco comments

After the very succesfull video series with Isaiah Mustafa (and a few others), Old Spice is officially back with the new Old Spice guy. literally. W+K chose the famous Italian model, actor and allround weirdo Fabio.

Atrapalo: selling travels through “Inception”

on June 23, 2011 by Daniel comments

Or at least that’s how it looks last Atrapalo campaign, where TV is used to showcase a teaser ad where “Revivelo” (“Re-live it”), a misterious firm, tells you that they can implant some memories in your brain: Read more…

File under: atrapalo, inception, relive, spain

Ford : dog show

on June 16, 2011 by Laurent comments

Here is a first run for Adverbloggers. A new web film, which has just been released by Ford France.

File under: ford

Greenpeace: Barbie is a serial killer

on June 7, 2011 by Rocco comments

Greenpeace just opened digital fire on one of the biggest toy producers in the world: Mattel. In the video, they describe Mattel product Barbie as a serial killer for destroying scarce rainforest (and wildlife) just to have cheaper packaging. Read more…

File under: greenpeace, mattel

Hans Brinker Budget Hotel Staff Training

on May 19, 2011 by Martina comments

KesselsKramer and the Hans Brinker Budget Hotel in Amsterdam have a long history of irreverent crazy print campaigns done together (click here for an example). Now they have decided to try the Web for an interactive training of the staff hotel who “apparently” is receiving more and more negative reviews on Tripadvisor for being rude and not very guest friendly.

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