Category Archives: Online campaigns

Nike Auction – Bid your sweat

This one is a project of ours at JWT Mexico for Nike Running: an auction site with exclusive Nike products where you don’t use money as your currency, but the kilometers you have accumulated using your Nike+ account. So to get a higher bid you have to run in order to prove that your sweat counts:

Can you index the way people think? The New Thinkers Index does just that.

Can you index the way people think? That’s the question that was sought to be answered over on the New Thinkers Index.  Read more…

Google – Project Re:Brief

It is getting harder to find things which are actually new. Those ones that make you stop everything you are doing to log in to your blog and write your impressions about what you saw. Sharing has become a commodity. You have not even finished seeing something and you already share it. Sometimes you share without even seeing it. A friend of yours recommends it and, because you trust their good taste, you pass it on. The text turns into, best case scenario, either a compliment or a brief description of what you are passing on. Read more…

Heineken’s Social Tree

Just days after Heineken announced a global partnership with Facebook, a first activation popped up. Heineken Singapore turns the good old Christmas tree into a social tree, by enabeling consumers to turn a digitalized tree into a special wish to their closest friends.

Read more…

UNICEF and Dulux own a colour

If tweeting vulgarities for a good cause isn’t your thing (see CharitySwearBox below), then this will surely tickle your charitable fancy. UNICEF and Dulux have teamed up to sell you one of the 16.7 million colours smartphones, tablets or monitors are able to display. At £1 a pop it is a steal. And best of all, you can give your colour a unique name. Keep it above the belt though, please. Read more…

When you’re drunk

Byturen is a great campaign from the Nordics that shows, in an entertaining yet confronting way, how different you act when you are drunk. A double layered video (that activates on mouseover) is used to get the comparison as close as possible.

Read more…

MTV gives a shit

Next time you drop your pants and take a dump, you can also show that you really care. Use “those moments of God-given contemplation while on the toilet” to make a difference. For pandas and whales, against overfishing, diseases, floods, riots or hunger. And since smart phones have changed how we poop anyway, why not use social media to tell your friends about it? Read more…

OK Go: All is not Lost

Google, OK Go and director Trish Sie have teamed up to create a spandex-heavy video clip for “All Is Not Lost”, the 7th single off their 2010 album “Of the Blue Colour of the Sky”.

If you fancy your own message to appear in the video, head over to All Is Not Lo.st It is only accessible through the Chrome browser, as part of Google’s strategy of exclusive web experiences. Using HTML5’s canvas technology you can marvel at browser windows resizing and milling about.

Read more…

Fabio: the new Old Spice guy

After the very succesfull video series with Isaiah Mustafa (and a few others), Old Spice is officially back with the new Old Spice guy. literally. W+K chose the famous Italian model, actor and allround weirdo Fabio.

Read more…

Atrapalo: selling travels through “Inception”

Or at least that’s how it looks last Atrapalo campaign, where TV is used to showcase a teaser ad where “Revivelo” (“Re-live it”), a misterious firm, tells you that they can implant some memories in your brain: Read more…