Digital advertising and marketing: only the best ideas worldwide, since 2003

Ford : dog show

on June 16, 2011 by Laurent comments

Here is a first run for Adverbloggers. A new web film, which has just been released by Ford France.

Greenpeace: Barbie is a serial killer

on June 7, 2011 by Rocco comments

Greenpeace just opened digital fire on one of the biggest toy producers in the world: Mattel. In the video, they describe Mattel product Barbie as a serial killer for destroying scarce rainforest (and wildlife) just to have cheaper packaging. Read more…

File under: greenpeace, mattel

Hans Brinker Budget Hotel Staff Training

on May 19, 2011 by Martina comments

KesselsKramer and the Hans Brinker Budget Hotel in Amsterdam have a long history of irreverent crazy print campaigns done together (click here for an example). Now they have decided to try the Web for an interactive training of the staff hotel who “apparently” is receiving more and more negative reviews on Tripadvisor for being rude and not very guest friendly.

IKEA: we all (still) need lullabies

on May 2, 2011 by Martina comments

Ikea wishes “Better sleep for everyone” with a nice integrated campaign just launched in Sweden to promote its beds and mattresses collection. They got in touch with 6 music artists and asked them to interpret and make new recordings of well known lullabies. The songs will be soon released through Sony Music, and will be available to download on iTunes and Spotify. The artist also recorded 6 music videos that are going on air on TV in short cuts, but are also available online in full length. Interesting small but important detail: each bed was chosen specifically to fit each artist according to their height, weight and sleeping position.

The Feed and the Royal Wedding

on April 27, 2011 by Daniel comments

We’ve talked about Orange UK’s The Feed before, and now they’re coming up with a new (and funny) one because of the Royal Wedding next Friday, inviting people to tell about a special un-royal moment they’d like to remember with a very own illustrated commemorative plate. So if you submit your moment or tweet it with the hashtag #myroyalplate, The Feed will turn the best ones into plates and pop them in the post.

LinkedIn or linkedOut?

on April 20, 2011 by Rocco comments

Interesting campaign from Volkswagen Passat in The Netherlands. In LinkedOut they let you test how strong your LinkedIn profile is, compared to others. You can challenge people in your network, and based on experience, connections, references and more you’ll see who’s best. Link to the product is the new VW Passat tagline: full of itself, which is based on the amount of standard build-in services like Front Assist. The campaign is made by Achtung and get’s full (API) support by Linkedin, which seems to be a first.

Coke + Maroon 5: is branded crowdsourcing still cool?

on March 21, 2011 by Martina comments

Coca-Cola will be sponsoring on Tuesday 22 a very interesting experiment. Rock band Maroon 5 will open the doors of its recording studio to allow fans contributing to a new track. The band will work on the creation of an original song in 24h, getting inspiration via Web for lyrics, riffs and rhythms. Is this music crowdsourcing taken to the next level? Almost 6k fans have already signed up for the event on Facebook and there is a good reason to spread the word about it: if 100k fans will download the track after the recording Coke will make a donation on behalf of the music fans for the RAIN Foundation. I like the idea a lot, but I’m not sure it is really getting the attention it deserves (question: does it deserve a lot of attention?). I mean, I assume no media has been invested to promote the initiative, but still 6k RSVP and 13k video views on Youtube are not a big deal. Maybe Maroon 5 aren’t cool enough? Is the initiative itself that lacks something? Or are consumers tired/annoyed by crowdsourcing projects “sponsored” by brands?

BMW Activate the Future

on January 20, 2011 by Daniel comments

BMW: Activate the future is a series of four films about the future of mobility and how it could be shaped. The films, released once a week, include a look into the minds and thoughts of some of the most influential scientists, academics, pioneers, and entrepreneurs of our time: (via Mekate)

IAB – Privacy Matters

on December 20, 2010 by Daniel comments

Understanding how online advertising works or how is our online privacy protected are some of the topics dissected in this SaulBass-style site called Privacy Matters, launched by IAB. (via Fernando Comet)

Hotmail Spain: to change so you could like them more

on December 20, 2010 by Daniel comments

This one is a clever one, from DoubleYou for Microsoft in Spain. To talk about the new developments and capabilities of Hotmail service, and based on the claim “we’ve changed so you’d like us more”, a 30-day real-time campaign was created, with a boy trying to change (asking users for help and collaboration) so he could get her girlfriend back in love with him again: The product is then shown, as a medium for the boy to achieve something and not as the main thing of the campaign, i love this. There was some discussion about if the story was true or faked, and although i think it’s true, does it really matter? the content and the organic nature of the whole thing makes it entertaining enough as to be one of the cutest thing i’ve seen coming from Spain lately.

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