Digital advertising and marketing: only the best ideas worldwide, since 2003

Reebok Launches Online Crime-Caper Campaign

on June 20, 2003 by adverblog comments

Reebok is launching “Reebok’s Whodunit?” a new multimedia campaign that will be featured on the Internet as well as on tv. As explained yesterday on IAR four NBA players will star in a crime mistery while users will partecipate to the investigation with the chance to win tickets for the All Star Game 2004. As Mickey Pant, Reebok’s chief marketing officer, said:

“The ‘Whodunit’ campaign is a great way for Reebok to directly involve and engage consumers in our brand, as well as drive traffic to retailers and our Web site”.

File under: advergames, advertainment, online campaign, reebok

Online political advertising

on June 16, 2003 by Martina comments

There’s a very interesting article by Nicholas Thompson today on The Globalist. It’s dedicated to online political advertising, a topic that I follow with particular interest since it was supposed to be the subject of my thesis. As Mr Thompson said, despite the premises, information technology hasn’t lived up to its worldwide political promise. Several candidates have been using the Net to promote themselves but, still, in no case it has proved to be a mature tool to fulfil their needs.

File under: online political campaign

The Hulk promotion online

on June 16, 2003 by adverblog comments

As reported today on Hollywoodreporter.com Universal Pictures are heavily using the online space to promote the upcoming movie “The Hulk“. In particular, the green hero will appear on the Yahoo! network in a series of rich media ads. I went on Yahoo! and I saw the ads (Screenshot 1 | Screenshot 2 | Screenshot 3 ) and I can tell you I like to things: first, you can choose whether or not to listen to the music and, second, you can tell Yahoo! what you think about the ad. What I disliked it’s that ad itself, too confusing and somehow annoying. To summarize, a good idea, a disappointing layout. By the way, Universal Pictures as also signed a Deal with Mastercard for limited edition credit card branded The Hulk. How can you live without it?

File under: ads campaign, movie promotion online, rich media, the hulk

United Airlines: new advertising campaign

on June 4, 2003 by Martina comments

United Airlines is launching a major advertising campaign not only to promote a new frequent-flier (“Fly Three, Fly Freeplan) but to make a statement of confidence about the future. It’s curious to see that United Airlines will run ads on radio, billboards, airport posters and additional print and online advertising will follow for several weeks, but no television commercials are planned. Read more on Chicago Business.

File under: online campaign

IAB: here comes the branding campaign

on June 1, 2003 by adverblog comments

The Interactive Advertising Bureau (IAB) today launches a new integrated branding campaign aimed at helping marketers understand how they can best employ interactive advertising to more effectively reach their business goals. The first wave of the integrated advertising campaign will appear in print, outdoor and online publications beginning May 28. The campaign profiles marketing executives who have helped their brands become “superheroes” by tapping the potency of interactive in tandem with an overall marketing plan. Read on the press release on IAB’s Web site.

File under: branding online, IAB, industry news

Faster. Easier. Bingo.

on May 20, 2003 by adverblog comments

This is the tagline of Yahoo!’s newest campaign to promote its renovated search functionality. The advertising campaign will be run mostly offline, for example with tv commercials created by Black Rocket Euro RSCG. In a perfect “guerrilla-style”, the Internet will also be used as part of an unusual outdoor campaign: Yahoo! has rented a huge billboard in New York City’s Times Square, and for 15 minutes every hour, live search terms will scroll across the screen, highlighting users’ actual searches on the site. Read on the news on IAR.

File under: guerrilla marketing, integrated campaign, tv commercials, Yahoo!

CBSMarketWatch.com: it’s an “Happy Hour”

on May 19, 2003 by Martina comments

The financial news Web site CBSMarketWatch.com has recently signed a deal with Absolut Vodka to lauch an “Happy Hour” ad campaign. The news is reported today on Adage which reveals that the parts have signed a one-year ad deal for Fridays from 2 p.m. to 8 p.m, aimed at a weary audience counting down the hours to the end of the week.

File under: absolut vodka, online campaigns

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