Category Archives: Online campaigns

Streetview Sudan

Intriguing campaign from The Netherlands. While you probably got triggered by the title, and want to see what it looks like, you didn’t realize that Streetview Sudan is far from fun. After the click you can see the translated text.

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Live Christmas cards

Another online campaign that taps into the live element. This time it’s the Swedish Post that helps you create your own unique Christmas postcard. They set up 4 live camera’s on mountain Funasdalsberget to create a scenic setting, including snow and reindeers. You can make screenshots and send them as a physical postcard. Happy card hunting!

AACD “Unique Types”

This one is a lovely one. The AACD (Association for the Assistance of Disabled Children) is a non-profit organization that has been providing assistance to people with disabilities for the last 60 years. It is the main treatment and research center, and probably the greatest Brazilian benchmark for the social inclusion of disabled people. Then, Agencia Click Isobar invited designers around the world to create Unique Types, very special versions of fonts inspired on the AACD children. All the fonts were created under Creative Commons and may be used freely and at no cost. Designers, Agencies, Advertisers and Media Vehicles worked together to implement the project, being the fonts created, used in advertising ads and published. Once they are published, part of the ad’s revenue goes to AACD.

Update the rainbow

Cool campaign from Skittles, going full on the live element. Enter an update and 15min later, you’ll get your update visualized by a real person in a YouTube video. A whole battery of Skittles call centre peeps are working at office hours (UK) to make it all happen. A worthy follow up to the semi-live Old Spice personalized YouTube attack, earlier this year.

Facebook vs Hamilton

Vodafone is challenging F1 champion Lewis Hamilton, to race against the speed of it’s improved mobile data network in The Netherlands. To make it an actual challenge, Vodafone calls for 28.800 Facebook users to join the race in a virtual car on Facebook. The time it takes Vodafone’s network to download all of their profile pics, is the time to beat for Hamilton. The actual race will take place on a secret track – Schiphol is rumored – on the 13th of september. The race will be aired live on Facebook.

Chatroulette strikes back

Although the hype is gone…, you still remember of Chatroulette, don’t you? If not, let me tell you that it’s still alive and yet there are some brands (a couple of examples here) using its random nature to connect with people out there. The first one is this action to promote “The last exorcism” movie:

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Sly takes over YouTube

It’s hard to find new and entertaining ways for a YouTube takeover, but this interview with Sylvester Stallone on his new movie Expendables definitly is. Ok, the destroy thing is not so new, but the interview concept, the integration with the related video’s, the pause button and the ‘don’t forget to share’ part are great. This interview is over!.

Absolut and Spike Jonze

have put together a short film called Im Here. It is a 30-minute love story about the relationship between two robots living in L.A. The film can only be viewed at certain times online and operates just as a cinema with a limited amount of tickets every day. I like the way they’ve created hype around the content by mirroring the offline cinema experience but i think the client may have panicked at the number of people being turned away because it’s now on every two hours… Still 230,000 people viewed on it’s first weekend so it’s doing better than a lot of offline movies. Check it out here

Vodafone TreSesti

Vodafone just launched an interesting campaign in The Netherlands, featuring an online social fortune-teller. The mysterious Madame TreSesti invites you to her stunning work station to give you a true social reading. This reading is based on your Linkedin, Twitter, Facebook and Hyves (Dutch) data, with some fun outcomes. Made by Dutch agencies Achtung! and They for the Vodafone 360 service.

The Ivan Brothers and the March Madness

It’s March, and if you like basketball you’ll probably know that March it’s time for the NCAA Basketball Tournament, the famous “March Madness”. “The Ivan Brothers” is the first video of a smart campaign brought by Capital One Venture Card.