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Category Archives: Online competitions

Do it for Denmark! – ovulation-based travel discounts

on March 28, 2014 by Nikolaj Comments

Danish travel agency Spies are back with yet another clever take on the positive side-effects of traveling. Last time they sent two Solar Charging Dummies on holiday – one in Denmark and one in Spain to prove that the latter would be more (sexually) charged after a week in the sun. Read more…

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What business is AirBnB in?

on September 28, 2013 by Ana Comments

And more importantly, does it matter? Due to its laser-sharp focus on providing accessible accommodation to travelers everywhere, AirBnB can afford to explore adding value in its adjacent lines of business. This time, it’s making homes of amazing people accessible to anyone with enough curiosity and affection for design. In partnership with Sonos and a few other LA-based brands, AirBnB created an immersive Hello LA Facebook initiative focused on experiencing LA as unseen before. Read more…

Axe Apollo : ticket to space

on January 10, 2013 by Laurent Comments

To infinity and beyond ! Axe (Lynx) is launching its Apollo Space Academy campaign, and will give the opportunity to 22 people around the world to win tickets for a space trip.

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XXXX Beer and Mates Paradise

on March 15, 2012 by Mark Comments

Your own private island hang-out with your mates. XXXX GOLD beer today announced it has acquired a 15-acre island on the Southern Great Barrier Reef, Australia – called ‘XXXX Island’. Designed to be the ultimate destination for mates’ trips away, XXXX Island will offer Aussies the chance to experience what XXXX GOLD terms the ‘good life’ – a relaxing few days where you can do as little, or as much, as you want with activities including fishing, touch footy, beach cricket, swimming in the ocean or simply barbecuing the catch of the day with a beer in hand. I want to go there!!! Read more…

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Volkswagen loves gambling. And consumers do too

on August 23, 2011 by Martina Comments

Selling a car on the base of its fuel consumption is not an easy task. And I can think about the faces of the creatives when they were told the USP for a Volkswagen Golf was the fact that it can drive for over 1500 km on a single tank of fuel. So kudos to Norwegian agency Try for creating such a nice integrated campaign that kicked off on TV and “exploded” online creating buzz and consumer engagement.

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DoubleClick HTML5 Contest

on March 14, 2011 by Mark Comments

Overview of Competition HTML5 enables you to take advantage of multimedia content and allows you to stretch your creative skills. The HTML5 challenge is an opportunity to show how you can combine creativity and innovation; design a YouTube Masthead using DoubleClick Rich Media Studio & HTML5 and win a chance to have your mast head on YouTube for a day. Creative Guidelines Creative should represent innovative execution of HTML5. Creative agency logo or signature should be included but should not dominate the creative execution Creative for clients are not eligible for submission Creative must be developed and uploaded using your DoubleClick Rich Media Account Creative should be a YouTube Masthead and follow the technical specs More here

Paradores Ice Xmas

on December 13, 2010 by Mark Comments

I like this action from JWT/Delvico Madrid for Paradores (a tourism partnership in Spain) because is so simple and because you wouldn’t expect that client doing this kind of stuff. If you feel like going on vacation, give it a try at Ice Xmas. Post your bet about when you think this giant ice cube will melt and win the key (that opens unique rooms to spend Christmas time) trapped inside of it:


on October 28, 2010 by Mark Comments

Jewelery store, Michael Hill, has launched an online promotion to find the world’s best couple. The winners get a 22 carat diamond ring. Kim Kardashian is the campaign ambassador. Couples who enter the competition will take part in a series of online challenges. The top six couples will then be adjudicated by a panel of expert judges with the winning couple being flown to Chicago to be presented with the ultimate 22 carat princess cut diamond engagement ring. Check it out here

Sony: Singing in the car

on November 21, 2009 by Martina Comments

From Japan a super crazy and super cool campaign by Sony to promote a new vehicle navigation system. The idea is very simple an it is inspired by something we (almost) all do in the car when we drive with our friends or even by ourselves: we sing.

The campaign is an online audition to pick the best performers singing in the car. Not only the videos get uploaded on Sony’s website, but the best ones also will become part of the TV spot that will go on air as from mid-December.

This is definitely a perfect example of interactive TV content created with consumers help.

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Fifa 10 and the smart media partnership

on September 27, 2009 by Martina Comments

Via @inakiescudero I discovered a very smart online promotion EA is currently running in Spain to drive awareness around the upcoming release of FIFA 10. Since the beginning of September (when the demo of the game has been released) on the website of (very popular sports daily) visitors can download the demo, play the game, score goals, save them and re-upload the videos on Marca’s website entering a contest to award the most beautiful goal scored.

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