Category Archives: Online marketing

Rapping Granma proves radio advertising still works

Who said radio advertising is dead? A German granma actually proved the opposite with this brilliant integrated campaign for AS&S Radio Sales & Services. Lukas Lindemann Rosinski launched a radio promotion to drive online traffic and generate Youtube visits as well as Facebook fans. A catchy tune and a rapping granma proved to media buyers that radio advertising is still very effective.

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Axe Spray Away minus the sex

Axe has launched a browser widget that allows users to ‘spray away’ sites or articles that they think stink. I don’t think it’s really ‘on brand’ as there is no sex involved but it’s fun for a few minutes anyway

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Skittles Touch: Cat

Not the first… but here you go….

Wrangler (almost) did it again

Wrangler (almost) did it again. The website to present the Spring Summer collection is nice (kind of) interactive movie where you move back and forth in the story by designing fluo lines on the screen with your mouse. I especially love the feature that scratches the screen the more you design lines and the soundtrack. The big minus of the site is however the lack of deeper product connection. You find the names of the styles but you can’t click to explore (or buy the product), and in 2011 this is a big pity as the experience remains at a top line level that might disappoint the most demanding consumers. I might sound a bit nazi in this, but I strongly believe a good brand experience is no longer enough and you can’t think brand without thinking commerce and viceversa. What do you think?? The agency is Stink Digital.

Don Draper’s guide to picking up women

This made me laugh out loud although it’s from 2009. Besides that, i think it’s so great that this material has been filmed, even if it’s not about the Mad Men series itself, just part of the canon, and making it a vehicle for promotion from another point of view

Diesel underwear superheroes

Great job by my friends at Diesel. Check out the underwear super-heroes, an amusing online experience featuring Iron Boy, Visible Woman and Supperman. After the cheap (and stupid) Kick-ass ad, a new wit and flashy campaign to bring to life the underwear collection. The cheasy sexy execution grabs the attention, product is well portrayed, social sharing is easy, online shopping is just one click away. What else should we ask for?

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Etiquetas for Indio beer

This one is a one from us. Cerveza Indio probably has one of the best brand stories in Mexico, as its original name was “Cuautehmoc” (an aztec king), but apparently nobody called the product (a bottle of beer) by that name but by referring to it as “El indio” (“The indian”, because of the character on the label). And in the end, the brand decided to rename itself as “Indio”. In the spirit of that, the brand releases every year some special editions with different labels, trying to pay a tribute to that mexican urban culture that inspired its name, so “Etiquetas” is a website containing some stories we created for each label, i.e., the “Loteria” (“lottery”) one: You can check the other ones at “Etiquetas” website.

Uniqlo Lucky Counter

A new one from Uniqlo, Lucky Counter: You tweet about a product and its price will come down for everybody, loving the social interaction around the whole thing. (via Kris Crockett)

Bacardi “True originals”

A misterious character is looking for the world’s best bartender in this series of beautiful short-films from Bacardi, True Originals. Here is the second one, “The Hummingbird”, check the previous link to see updates and more content. (via LatinSpots)

Dulux colouring the world

Dulux “Let’s colour” campaign is trying to transform, through color, all that abandoned and boring places that sometimes surround us. Besides the two sites, this is the tv-commercial presenting the whole thing: (the agency is EURO RSCG London)