Digital advertising and marketing: only the best ideas worldwide, since 2003

Kraft Baconizes ESPN

on March 31, 2012 by Mark comments

If you love bacon you will love this. CP+B have created a ‘banner’ ad for Kraft’s ‘Sharp Cheddar and Bacon’ that Baconizes bleacher.com at the push of a button. And we thought banners were dead Mmmmmmm bacon!!!

File under: bacon, ESPN, kraft

Is this the smartest brand use of Pinterest yet?

on March 23, 2012 by Michael comments

With the huge growth that Pinterest has been experiencing in the last few months, and which we’ve talked about here previously, it was only a matter of time until brands started to use Pinterest for tactical executions. This one could potentially be the one of the simplest, yet smartest yet. Read more…

File under: advertising, campaign, creative, israel, kotex, Pinterest

Rapping Granma proves radio advertising still works

on October 4, 2011 by Martina comments

Who said radio advertising is dead? A German granma actually proved the opposite with this brilliant integrated campaign for AS&S Radio Sales & Services. Lukas Lindemann Rosinski launched a radio promotion to drive online traffic and generate Youtube visits as well as Facebook fans. A catchy tune and a rapping granma proved to media buyers that radio advertising is still very effective.

File under: germany, media buyers, radio ads, youtube

Axe Spray Away minus the sex

on May 30, 2011 by Mark comments

Axe has launched a browser widget that allows users to ‘spray away’ sites or articles that they think stink. I don’t think it’s really ‘on brand’ as there is no sex involved but it’s fun for a few minutes anyway

File under: axe, sex, widgets

Skittles Touch: Cat

on April 2, 2011 by Mark comments

Not the first… but here you go….

Wrangler (almost) did it again

on January 31, 2011 by Martina comments

Wrangler (almost) did it again. The website to present the Spring Summer collection is nice (kind of) interactive movie where you move back and forth in the story by designing fluo lines on the screen with your mouse. I especially love the feature that scratches the screen the more you design lines and the soundtrack. The big minus of the site is however the lack of deeper product connection. You find the names of the styles but you can’t click to explore (or buy the product), and in 2011 this is a big pity as the experience remains at a top line level that might disappoint the most demanding consumers. I might sound a bit nazi in this, but I strongly believe a good brand experience is no longer enough and you can’t think brand without thinking commerce and viceversa. What do you think?? The agency is Stink Digital.

Don Draper’s guide to picking up women

on January 12, 2011 by Daniel comments

This made me laugh out loud although it’s from 2009. Besides that, i think it’s so great that this material has been filmed, even if it’s not about the Mad Men series itself, just part of the canon, and making it a vehicle for promotion from another point of view

Diesel underwear superheroes

on January 10, 2011 by Martina comments

Great job by my friends at Diesel. Check out the underwear super-heroes, an amusing online experience featuring Iron Boy, Visible Woman and Supperman. After the cheap (and stupid) Kick-ass ad, a new wit and flashy campaign to bring to life the underwear collection. The cheasy sexy execution grabs the attention, product is well portrayed, social sharing is easy, online shopping is just one click away. What else should we ask for?

Etiquetas for Indio beer

on November 4, 2010 by Daniel comments

This one is a one from us. Cerveza Indio probably has one of the best brand stories in Mexico, as its original name was “Cuautehmoc” (an aztec king), but apparently nobody called the product (a bottle of beer) by that name but by referring to it as “El indio” (“The indian”, because of the character on the label). And in the end, the brand decided to rename itself as “Indio”. In the spirit of that, the brand releases every year some special editions with different labels, trying to pay a tribute to that mexican urban culture that inspired its name, so “Etiquetas” is a website containing some stories we created for each label, i.e., the “Loteria” (“lottery”) one: You can check the other ones at “Etiquetas” website.

Uniqlo Lucky Counter

on September 6, 2010 by Daniel comments

A new one from Uniqlo, Lucky Counter: You tweet about a product and its price will come down for everybody, loving the social interaction around the whole thing. (via Kris Crockett)

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