Digital advertising and marketing: only the best ideas worldwide, since 2003

It’s #interactivemonday

on July 13, 2009 by Martina comments

Help the digital creative community starting the week with a boost of inspiration. Every Monday share the best piece of digital creativity you’ve seen the week before. Tweet #interactivemonday, the project URL and the agency name. And please, no self promotion, let the others judge your work.

File under: interactivemonday

The coolest University website ever

on July 11, 2009 by Martina comments

I bet you have never seen a cool University website. I don’t mean usable, useful and interesting, I really mean “cool”. Well, in Japan Zokei University has recently launched a website and a recruitment campaign that are terribly cool and engaging.

The website looks exactly like a 8-bit videogame, and I can’t imagine a better way to drive recruitment for an art and design school. If the website is so fresh and “brave”, you can definitely expect their approach to education to be as fresh and open.

File under: 8-bit, japan, university

Headache disappers in one click

on June 20, 2009 by Martina comments

In China, Bayer has recently launched a website to promote its Saridon medicine usually prescribed to fight headache.

Of course language is an issue but I found the project interesting both for its tone of voice and, more in general, for the same use of the web for pharmaceutical marketing which sounded (at least to me) pretty new.

File under: bayer, china, pharmaceutical marketing

The Swedish Army according to North Kingdom

on June 14, 2009 by Martina comments

Are you ready to join the Swedish Army? And even if you are, are you good enough to pass the test? If you have enough time to wait for the site to load, make sure to check it out.

The experience is as impressive as scary. The mood is a mix of underground and KGB. The art direction and the attention to detail is simply fantastic. The test are challenging and entertaining. This website is simply more than a website, it’s an interactive movie.

File under: digital creativity, north kingdom, swedish army, test

Vodafone launches #ukhols map

on June 12, 2009 by Martina comments

I realize this is very geek, but I really like it: in the UK Vodafone has launched a website which combines Google Maps and Twitter to build the picture of where British people are going to spend their summer holidays.

The initiative has been launched to spread the word about the fact that roaming charges across Europe have been eventually abolished by Vodafone.

File under: online marketing, roaming, uk, vodafone

EA takes Grand Slam Tennis to Facebook

on June 11, 2009 by Martina comments

Advergames are moving to Facebook or, better, are moving where people are. EA Games has just launched “Quick Challenge”, an interactive Facebook application, to support the release of its new title: EA Sports Grand Slam Tennis.

Quick challenge is a revised version in a tennis mood of the popular game (among our granpas’) “rock, paper, scissors”. The gaming mechanism is therefore pretty straightforward: you pick an avatar (both Rafa Nadal and John McEnroe are available!), you select your three shots: lob, slam, drop shot and then watch it play out against your opponent who gets challenged within Facebook itself.

File under: ea games, facebook advergame

A new way of working auctions

on June 10, 2009 by Daniel comments

I recently knew about this campaign done by BBDO Argentina for MasOportunidades.com (“More opportunities”), the case-study is enough self-explanatory and i found quite original the way of reaching audience:

Our World, Your Move

on June 9, 2009 by Martina comments

I’m not a big fan of global charities, like Unicef or the Red Cross, as I always have the feeling they invest too much money in advertising (money that could rather be spent on factual charity actions). I therefore have contrasting feelings also on the Our World, Your Move website which hit my mailbox today.

It’s the first global online campaign by The Red Cross Red Crescent Movement which asks everyone to make the world a better place, starting with a small gesture. The integrated action kicked off about two months ago with the release of a beautiful one minute cartoon film.

File under: online campaign, red cross, your move

Priority Mail in AR

on June 7, 2009 by Daniel comments

Lately there’s been a lot of talking about Augmented Reality, even Martina dropped some thoughts about that a couple of weeks ago, which i agree almost completely, being the most of these AR things going on right now pure eye-candy; i also even remember Dare‘s Flo Heiss writing something funny about this a while ago. So, maybe, that’s why when you find something that uses the technology adding usefulness to the user experience it stands out that much, like in this app developed by AKQA for United States Postal Service.

Battlefield 1943 and the community challenge

on June 1, 2009 by Martina comments

Videogames marketing is fascinating because brands like EA and Ubisoft always try to take the promototion game to the next level, playing smartly with new tools and ideas. The latest example is related to the release of Battlefield 1943. EA has just announced a worldwide community challenge that, when achieved, will reward players by unlocking a fourth map called Coral Sea.

The WWII Coral Sea map will be unlocked when the multiplayer community achieves 43M kills on Xbox Live and the same number on PlayStation Network. Players will be able to track the progress of their respective console communities at www.battlefield.com/1943. Love the idea of challenging consumers to get together in order to receive a community reward.

File under: community marketing, videogames

Adverblog